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Tag Heuer, Swatch, G-Shock, and more: These 5 watches celebrate the Year of the Dragon

Year of the Dragon has inspired several watchmakers

Swatch Dragon in Motion held up

In the intricate world of horology, the Year of the Dragon has unfurled its wings, ushering in a celestial celebration that echoes through the ticking hands of timepieces. This year, renowned watchmakers such as Tag Heuer, Hublot, IWC, G-Shock, and Swatch have crafted exquisite timekeeping masterpieces, each a testament to the mythical and powerful creature that reigns supreme in the Chinese zodiac.

Swatch Dragon in Cloud on model

Year of the Dragon watches are trending

The Year of the Dragon, a majestic chapter in the Chinese zodiac, arrives with mythical grandeur and celestial significance. Representing power, prosperity, and good fortune, this lunar cycle embodies the essence of the dragon—a symbol of strength and benevolence. People born in the Year of the Dragon are believed to inherit its legendary qualities, fostering innovation and success. As the dragon dances into the lunar landscape, it leaves behind a trail of auspicious energy, inspiring celebrations and infusing the year with a spirit of optimism and resilience. Embracing this potent symbol, communities worldwide anticipate a year filled with dynamism and achievement.

Swatch Dragon in Gold held up

Our top Year of the Dragon watches

In the annual spectacle of the Lunar New Year, a customary trend among elite brands involves unveiling exclusive items inspired by the zodiac animal du jour. This trend permeates not just fashion and accessories but extends gracefully into the realm of beauty as well. As we step into the new year, watchmaking ateliers have ingeniously crafted an array of dragon-inspired timepieces, adding a touch of mythical allure to the world of watches for men. Tackling the design challenges unique to each zodiac animal, the fantastical dragon provides a particularly fertile ground for imaginative interpretation.



Indulge your passion for aesthetic mastery with the MTG-B3000CXD-9A, a watch crafted to honor the auspicious Year of the Dragon. Blending G-SHOCK’s original resin with metal in an ingenious design, this MT-G timepiece captures the essence of the mythical golden dragon in an artistic form.

Undergoing a metamorphic journey, the bezel and band loop of this extraordinary timepiece evoke the finesse of mythical craftsmanship. A complex metamorphosis unfolds, involving the infusion of gold color ion plating, intricate etching, and precision laser processing. As the dragon-inspired motif elegantly graces the dial, the case back emerges as a blank canvas, now adorned with an intricately engraved representation of a majestic dragon in flight.

Engineered with an advanced Dual Core Guard structure, the MTG-B3000 envelops its module within a carbon-reinforced resin case, surrounded by meticulously pressed, cut, and polished metal components. Beyond its structural elegance, this watch boasts uncompromising functionality. Seamlessly connect to your smartphone via Bluetooth® with the CASIO WATCHES app. Triple G Resist technology, a Carbon Core Guard structure, and 200-meter water resistance make it a robust companion in any environment. Measuring 51.9 × 50.9 × 12.1 mm and weighing 111 g, this timepiece strikes a harmonious balance between style and utility.

TAG Heuer Carrera Automatic Chronograph 42 mm
TAG Heuer

TAG Heuer Carrera 42mm Calibre Heuer 02 Automatic

The TAG Heuer Carrera 42mm Calibre Heuer 02 Automatic pays homage to the Year of the Dragon. A signature piece in its own right, these watches feature a silver sunray brushed dial adorned with contrasting red “azurage” subdials at 3 and 9 o’clock. This bold interpretation pays homage to the Carrera’s iconic reverse “panda” dial design, creating a visual feast of sophistication. The technical prowess extends to the water resistance of 100 meters, and turning the watch reveals a sapphire caseback, showcasing a distinctive printed Chinese Dragon alongside the engraved inscription “One of 300,” emphasizing the exclusivity of this exceptional timepiece.

Beyond its aesthetic allure, the TAG Heuer Carrera Year of the Dragon is a celebration of watchmaking. Equipped with the in-house Calibre Heuer 02 movement, it boasts an impressive 80 hours of power reserve, ensuring that this watch not only captures attention with its design but also delivers high-end timekeeping accuracy and superior performance. The watch is presented in a specially designed box, mirroring the profound red hue of the timepiece itself, and adorned with the Chinese Dragon symbol in an elegant beige, adding an extra layer of prestige to this limited-edition masterpiece.

Hublot Spirit of Big Bang Titanium Dragon

Hublot Spirit of Big Bang Titanium Dragon

The Hublot Spirit of Big Bang Titanium Dragon case is constructed from satin-finished and polished titanium, a material carefully chosen for its remarkable combination of lightness and strength. Hublot, known for pushing the limits of innovation, exclusively uses high-quality grade 5 titanium, offering not only resilience but also a distinctive bluish metallic sheen when polished. This choice reflects the brand’s commitment to excellence, drawing inspiration from the world of aeronautics.

At the heart of this masterpiece is the HUB1710 caliber, an automatic winding movement that beats at a frequency of 4Hz and provides an impressive 50-hour power reserve. The large central hour, minute, and second hands, complemented by a date at 3 o’clock, exhibit Hublot’s dedication to precision timekeeping in their watches.

The 42mm case, along with the satin-finished and polished titanium bezel, adds a touch of contemporary sophistication to the design. The multi-level dial, featuring a 3D effect inspired by the works of artist Chen Fen Wan, is a visual masterpiece that captivates with its depth and intricacy. To complement the dragon-inspired theme, the black rubber strap is adorned with dragon scale decoration, enhancing the watch’s overall aesthetic appeal. With water resistance up to 100m or 10 ATM, the Spirit of Big Bang Titanium Dragon is as functional as it is visually stunning.

IWC Portugieser Chronograph "Year of the Dragon"

IWC Portugieser Chronograph “Year of the Dragon”

The IWC Portugieser Chronograph, “Year of the Dragon,” is crafted with meticulous attention, and this limited-edition timepiece is not just a watch; it’s a testament to the artistry and craftsmanship that define IWC’s legacy.

Encased in stainless steel, with a 41.0mm diameter and 13.0mm height, the transparent sapphire glass back offers a mesmerizing view of the 69355 Calibre, an IWC-manufactured automatic movement that powers these watches. With 46 hours of power reserve and a frequency of 4 Hz, this movement stands as a paragon of precision, comprising 206 components and 27 jewels.

Limited to just 1000 pieces, this Portugieser Chronograph pays homage to the Year of the Dragon with unparalleled grace. The intricate dragon motif on the case back tells a story of mythical inspiration, beautifully complemented by the additional accessory strap. It’s not just a watch; it’s a collectible piece of art that combines heritage with modernity, allowing its wearer to carry the spirit of the dragon wherever they go.

Swatch Dragon in Wind Pay!

Swatch Year of the Dragon Collection

Swatch, the iconic brand synonymous with creativity and colorful self-expression, welcomes the Lunar New Year with a spectacular Year of the Dragon collection. Swatch invites fans to step into the dragon’s lair and explore five unique watches that capture the spirit of the legendary creature.

The first masterpiece in this collection is the “Dragon Twist,” an embodiment of fluidity and grace. With its swirling dragon motif on the dial and vibrant red accents, this timepiece is a visual symphony that celebrates the dynamism of the dragon. Next in line is the “Dragon’s Tail,” a watch that captivates with its sleek design and bold geometric patterns. The dragon’s tail wraps around the dial, creating a sense of movement and energy. The combination of deep blue and gold hues adds a touch of regality to this piece.

For those who appreciate a blend of tradition and modernity, the “Golden Dragon” is a standout choice. This timepiece features a classic dragon silhouette against a golden backdrop, symbolizing wealth and prosperity. The “Dragon’s Gate” model pays homage to the mythical creature’s mystical journey. With a depiction of a dragon crossing a gate on the dial, this timepiece symbolizes the entrance to a world of possibilities and new beginnings. The bold red and black color scheme adds a dramatic flair.

Last but not least, the “Dragon Fruit” watch showcases Swatch’s signature whimsical style. The playful dragon curled around the dial and the vibrant pink and green hues evoke a sense of joy and positivity, making it a perfect choice for those who embrace the lighter side of life.

Which Year of the Dragon watch should you buy?

Year of the Dragon watches are as diverse and captivating as the legendary creature itself. As we conclude our exploration of these timepieces, one may find themselves faced with the delightful dilemma of choosing the perfect watch to embrace the auspicious energy of the Lunar New Year. Take a moment to reflect on the symbolic elements that speak to you – be it the intricate dragon scales, the majestic depictions on the case back, or the vibrant colors that infuse each watch with character.

Whether drawn to the exquisite craftsmanship of a Tag Heuer, the rugged resilience of a G-Shock, the avant-garde innovation of a Hublot, the timeless elegance of an IWC, or the playful charm of a Swatch, each watch, in its unique way, weaves a narrative that resonates with the mythical aura of the dragon.

Sarah Veldman
Sarah has been a freelance writer for over 7 years now, having started while she was living out of a suitcase and traveling…
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