Warby Parker turns seven this 2017 and if it wasn’t enough that the company brought affordable, upscale eyewear and sunglasses to the world, now it’s celebrating by giving away free glasses for life.
Glasses. For. Life. We didn’t stutter.
Via a scratch-off game, Warby Parker customers can request an entry into the pot by either going into a standing store or clicking online here. The scratch-off is then delivered to the customer’s doorstep. Easy peasy.
While we at The Manual are keen on NOT spreading cheesy promos across the web (there’s enough of that static already), this is literally one of the coolest giveaways we’ve seen.
Did we mention glasses for life?
What makes the promo so stellar is that it’s being done by a brand that doesn’t have a greedy end-game in the larger scheme of its business. The eyewear game is largely dominated by one global company that has kept prices “artificially high,” as the Warby Parker Founders Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider say, “while reaping huge profits from consumers who have no other options.”
As a response, Warby Parker started designing trendy glasses in-house, engaging with its buyers directly, and offering products at a much lower cost. (That means more money for happy hour.)
The company also practices a buy-a-pair-give-a-pair initiative that donates monthly to nonprofit partners. (Did you know a simple pair of glasses can increase an individual’s monthly income by 20 percent?)
Now the brand is giving back to its consumers as a way to celebrate its anniversary. Why a scratch-off? Well, because they’re fun. Plus, there are other prizes apart from the big kahuna. The game starts February 17 and ends that same day so mark your calendar.
We’ll say it once more. Free glasses. For life.
Photos courtesy Warby Parker
