Skip to main content

Swatch, Blancpain collab on 5 ocean-inspired Fifty Fathoms watches, all dropping today

Pick your favorite ocean - then your favorite watch

Swatch Fifty Fathoms
Swatch / Swatch

Following the success of the Omega MoonSwatch, Swatch has decided to produce a crossover timepiece with another well-known Swiss watchmaker and produce a series of functional, desirable, and affordable watches. This time around, it’s Blancpain getting the Swatch treatment.

The new collection just dropped and is a significantly cheaper take on Blancpain’s famous Fifty Fathoms collection of men’s watches and Swatch’s early ’90s Scuba range. An actual Fifty Fathoms watch will set you back over $14,000 — but like the MoonSwatch collection, these particular timepieces are very affordable. While the MoonSwatch collection consisted of eleven watches (all eight planets, plus Pluto, the Sun, and The Moon), the “Blancpain X Swatch Scuba Fifty Fathoms” collection consists of just five. Each dive watch represents one of Earth’s oceans.

Blancpain X Swatch Scuba Fifty Fathoms

The Blancpain X Swatch collab has five ocean-inspired designs to choose from

As you may expect from a dive watch, the Scuba Fifty Fathoms are all pretty substantial in size. Each watch has a 42.3mm diameter and 14.4mm of thickness. They’re also rated to a depth of 300 feet. This is more than double the depth recreational divers tend to go.

Recommended Videos

In terms of looks, each of these men’s watches has its own aesthetic:

  • The Pacific Ocean model has a yellow and black theme with a white face.
  • The Arctic Ocean model also carries a white face with a coral or orange bezel and strap. The Arctic watch also features a nifty little nuclear symbol on the dial.
  • The Antarctic Ocean watch is grey, with a navy blue stripe running through the strap — giving a battleship-esque look to the watch.
  • The Indian Ocean is green and black, with a coral stripe running through the strap.
  • Finally, the Atlantic Ocean has a striking navy blue design, with lighter blue tones and a white stripe running through the strap.

All of the designs come on a matching NATO strap, which makes perfect sense. The material is ideal for diving, and the look complements the watch body perfectly. If you’re planning to switch the NATO strap out for something a little more “high-end,” be aware that these may look a little odd on leather. In keeping with the themes of sustainability and the sea, each NATO strap has been manufactured from recycled ocean plastic.

These watches are made of plastic, but it’s a special plastic

While these aren’t true designer watches, you may still expect some luxury touches. So, the fact the Scuba Fifty Fathoms are made from plastic may come as a bit of a shock. But Swatch claims it uses a special, more eco-friendly polymer in its manufacturing process. And arguably, the unorthodox material choice adds a little more uniqueness to the watches. The plastic, or “Bioceramic” as Swatch calls it, is made from a combination of castor beans and zinc oxide.

It’s also quite difficult to work with, which is why production of the MoonSwatch wasn’t as quick as you might have expected. That, in turn, is why supplies of the in-demand timepiece were pretty limited. It is not yet known if Swatch has refined the process, but the Blancpain X Swatch collection is non-limited and will be available in greater numbers.

This new release does have one “luxury” feature the MoonSwatch doesn’t: The Scuba Fifty Fathoms collection has an automatic movement, specifically Swatch’s Sistem51 movement. As its name suggests, the movement contains just 51 parts. It also boasts a fairly impressive 90-hour power reserve. While its +/- seven seconds per day accuracy qualifies it for chronometer status, it’s nowhere near as accurate as a quartz movement, which loses or gains less than a second on average. Still, automatic movements are preferred by enthusiasts due to the skill and care involved in their creation, so this is a significant step up from the MoonSwatch.

Swatch fifty fathoms Atlantic
Swatch / Swatch

You can get one for $400, if you can get one at all

While the idea of buying one of these watches because the design appeals to you or because you have a connection with a certain ocean is appealing — things aren’t that simple. As with the MoonSwatch, the Blancpain X Swatch Scuba Fifty Fathoms dive watches are only available from certain stores. The U.S. stores listed are New York New York in Las Vegas, 5th Ave and TSQ in New York City, Powell in San Francisco, Houston Galleria, Miami’s Lincoln Road, Millenia in Orlando, Dallas’ NorthPark, and Ala Moana in Hawaii.

If the previous Swatch collaboration is anything to go by, stocks of the relatively cheap watches will go pretty fast. So don’t be shocked if the location near you has sold out and has a fairly long backorder list. There isn’t a hard cap on the number of watches that will be produced, so it isn’t limited in the “1 of 300” sense. But you are really at the mercy of Swatch’s mass production capabilities on this one. If you do manage to get your hands on one early, expect to part with $400 plus tax.

Learn More

Dave McQuilling
Dave has spent pretty much his entire career as a journalist; this has included jobs at newspapers, TV stations, on the…
Swatch Green Abyss: A bold dive into oceanic horology
The new Swatch Green Abyss watch brings deep-sea exploration to your wrist with sustainable design
The Swatch Green Abyss, front and center.

The Swatch Green Abyss joins the Bioceramic Scuba Fifty Fathoms collection as a fitting tribute to the mysteries of the Earth’s oceans. Featuring a vibrant green tone that mirrors the seascapes found underwater, this timepiece captures the essence and unparalleled beauty of the Earth’s last great frontier. Designed for those who thrive on the thrill of exploration, it is a call to adventure and a celebration of the spirit of exploration. 

A design for thrill seekers and adventurers

Read more
Swatch unveils SCUBAQUA Collection — 5 stunning dive watches with jellyfish vibes
Swatch makes waves with SCUBAQUA: The eco-conscious dive watch that combines art and engineering
the all-new Black Swatch SCUBAQUA

Swatch is set to release its highly anticipated SCUBAQUA Collection, which debuts today. This ambitious new lineup consists of five Swiss-made, water-resistant dive watches, each inspired by the beauty of jellyfish. Designed with adventurers and watch collectors in mind, these watches seamlessly blend cutting-edge materials with dynamic aesthetics—making them a stellar addition to any watch collection.

The perfect blend of innovation and distinction

Read more
Alpina debuts first all-titanium watch with extreme automatic
Half the weight, all the strength: alpina embraces titanium for extreme collection
Titanium alpina model

Alpina presented its initial timepiece made completely of titanium. This represents a notable change in the company's material choices. The 39×40.5mm extreme automatic has a titanium case along with a titanium bracelet. The Swiss watchmaker says this gives wearers "a whole new horological experience".

For many years, stainless steel was the main metal for its sports watches. Alpina now thinks its time to showcase titanium. As justification for this change, the manufacturer lists the material's benefits. It is half the weight of steel, resists corrosion better and has hypoallergenic properties.

Read more