Skip to main content

Swatch, Blancpain collab on 5 ocean-inspired Fifty Fathoms watches, all dropping today

Pick your favorite ocean - then your favorite watch

Swatch Fifty Fathoms
Swatch / Swatch

Following the success of the Omega MoonSwatch, Swatch has decided to produce a crossover timepiece with another well-known Swiss watchmaker and produce a series of functional, desirable, and affordable watches. This time around, it’s Blancpain getting the Swatch treatment.

The new collection just dropped and is a significantly cheaper take on Blancpain’s famous Fifty Fathoms collection of men’s watches and Swatch’s early ’90s Scuba range. An actual Fifty Fathoms watch will set you back over $14,000 — but like the MoonSwatch collection, these particular timepieces are very affordable. While the MoonSwatch collection consisted of eleven watches (all eight planets, plus Pluto, the Sun, and The Moon), the “Blancpain X Swatch Scuba Fifty Fathoms” collection consists of just five. Each dive watch represents one of Earth’s oceans.

Blancpain X Swatch Scuba Fifty Fathoms

The Blancpain X Swatch collab has five ocean-inspired designs to choose from

As you may expect from a dive watch, the Scuba Fifty Fathoms are all pretty substantial in size. Each watch has a 42.3mm diameter and 14.4mm of thickness. They’re also rated to a depth of 300 feet. This is more than double the depth recreational divers tend to go.

Recommended Videos

In terms of looks, each of these men’s watches has its own aesthetic:

  • The Pacific Ocean model has a yellow and black theme with a white face.
  • The Arctic Ocean model also carries a white face with a coral or orange bezel and strap. The Arctic watch also features a nifty little nuclear symbol on the dial.
  • The Antarctic Ocean watch is grey, with a navy blue stripe running through the strap — giving a battleship-esque look to the watch.
  • The Indian Ocean is green and black, with a coral stripe running through the strap.
  • Finally, the Atlantic Ocean has a striking navy blue design, with lighter blue tones and a white stripe running through the strap.

All of the designs come on a matching NATO strap, which makes perfect sense. The material is ideal for diving, and the look complements the watch body perfectly. If you’re planning to switch the NATO strap out for something a little more “high-end,” be aware that these may look a little odd on leather. In keeping with the themes of sustainability and the sea, each NATO strap has been manufactured from recycled ocean plastic.

These watches are made of plastic, but it’s a special plastic

While these aren’t true designer watches, you may still expect some luxury touches. So, the fact the Scuba Fifty Fathoms are made from plastic may come as a bit of a shock. But Swatch claims it uses a special, more eco-friendly polymer in its manufacturing process. And arguably, the unorthodox material choice adds a little more uniqueness to the watches. The plastic, or “Bioceramic” as Swatch calls it, is made from a combination of castor beans and zinc oxide.

It’s also quite difficult to work with, which is why production of the MoonSwatch wasn’t as quick as you might have expected. That, in turn, is why supplies of the in-demand timepiece were pretty limited. It is not yet known if Swatch has refined the process, but the Blancpain X Swatch collection is non-limited and will be available in greater numbers.

This new release does have one “luxury” feature the MoonSwatch doesn’t: The Scuba Fifty Fathoms collection has an automatic movement, specifically Swatch’s Sistem51 movement. As its name suggests, the movement contains just 51 parts. It also boasts a fairly impressive 90-hour power reserve. While its +/- seven seconds per day accuracy qualifies it for chronometer status, it’s nowhere near as accurate as a quartz movement, which loses or gains less than a second on average. Still, automatic movements are preferred by enthusiasts due to the skill and care involved in their creation, so this is a significant step up from the MoonSwatch.

Swatch fifty fathoms Atlantic
Swatch / Swatch

You can get one for $400, if you can get one at all

While the idea of buying one of these watches because the design appeals to you or because you have a connection with a certain ocean is appealing — things aren’t that simple. As with the MoonSwatch, the Blancpain X Swatch Scuba Fifty Fathoms dive watches are only available from certain stores. The U.S. stores listed are New York New York in Las Vegas, 5th Ave and TSQ in New York City, Powell in San Francisco, Houston Galleria, Miami’s Lincoln Road, Millenia in Orlando, Dallas’ NorthPark, and Ala Moana in Hawaii.

If the previous Swatch collaboration is anything to go by, stocks of the relatively cheap watches will go pretty fast. So don’t be shocked if the location near you has sold out and has a fairly long backorder list. There isn’t a hard cap on the number of watches that will be produced, so it isn’t limited in the “1 of 300” sense. But you are really at the mercy of Swatch’s mass production capabilities on this one. If you do manage to get your hands on one early, expect to part with $400 plus tax.

Learn More

Dave McQuilling
Dave has spent pretty much his entire career as a journalist; this has included jobs at newspapers, TV stations, on the…
Blancpain’s $30K diving watch just got a shocking orange makeover
Swiss manufacturer bridges professional diving and lifestyle with vibrant Tech colorways
Blancpain Fifty Fathoms Tech 45 promo shot

Blancpain has expanded its Fifty Fathoms Tech collection with a significant lifestyle update, introducing an interchangeable strap system and vibrant new colors that transform the professional diving instrument into a versatile everyday companion.
The 45mm Grade 23 titanium timepiece now enters the permanent collection with a revolutionary tool-free strap system, allowing wearers to switch between styles in seconds. Beyond classic black rubber, Blancpain introduces two summer-ready options: crisp white and vibrant orange straps that inject personality into the serious diving tool.
"When we developed the Fifty Fathoms Tech Gombessa in 2023, it came from the question I asked myself: If the Fifty Fathoms was invented today, what would it look like?" explains Marc A. Hayek, President & CEO of Blancpain. "Now, I love that we can bring color and style into the Tech line, proving that a serious diver's watch can also have a lifestyle side."
The orange colorway isn't merely aesthetic; it matches the Tech's orange central seconds hand and TECH inscription on the dial, creating cohesive design harmony. The vibrant hue transforms the utilitarian timepiece into a statement piece suitable for summer cityscapes as well as coral reef exploration.
Technical capabilities remain uncompromised. The absolute black dial absorbs up to 97% of light, ensuring maximum legibility in murky depths while creating striking contrast with luminescent block-shaped appliques. The unidirectional 120-click ceramic bezel is optimized for use with gloved hands, while the helium escape valve maintains professional diving standards.
Powering the watch is Blancpain's automatic calibre 1315A, a 4Hz movement respected among collectors for its robust 120-hour power reserve, precision timekeeping, and beautifully finished architecture. The sapphire caseback reveals the movement's decorations, underscoring Blancpain's dedication to haute horlogerie even in utilitarian creations.
The interchangeable system addresses practical diving needs by offering straps in multiple lengths, crucial for divers wearing the watch over wetsuits while also perfecting everyday wear on bare wrists. The integrated rubber straps feature a discreet central lug system that maintains the watch's sleek profile.
At CHF 19,000 with two straps included, the updated Fifty Fathoms Tech demonstrates how traditional tool watches can evolve without compromising their core mission while embracing contemporary lifestyle demands.

Read more
Swatch goes punk with rebellious new watch collection
Swatch defies convention with punk-inspired 'No Rules' watch collection
'The No Rules' collection from Swatch boasts bold designs.

Swatch has long been considered a brand that goes against the grain and challenges boundaries in order to create singular watches and their recent release leans into their philosophy to wide acclaim. Once again Swatch has disrupted the industry with its ambitious new ‘No Rules’ collection — a bold tribute to punk’s anarchic spirit. Taking inspiration from the raw energy of the underground scene and anti-establishment aesthetics, this collection defies traditional norms with unapologetically dynamic colors, edgy textures, and unconventional materials. Each piece is a definitive statement, designed for those who live to challenge the status quo.

High fashion meets street edge

Read more
Grand Seiko’s claw-inspired watch costs $16,400
Angular evolution: Grand seiko's tokyo lion tentagraph features brilliant hard titanium construction
Grand Seiko Tokyo Lion

Grand Seiko added a watch to its Tokyo Lion collection— the Sport Collection Tokyo Lion Tentagraph. This watch comes with the brand's first mechanical chronograph movement and holds to the angular design that has set the series apart since 2019. The watch costs $16,400 and will be available in August 2025. This 43mm watch shows a clear step forward for the collection.
The lion sign stays important to Grand Seiko's identity—it stands for how easy a watch is to read, how long it lasts, how comfortable it feels, and how good it looks. This symbol has been part of the brand's history since 1960. The Tokyo Lion collection turns this symbol into a bold, angular shape that copies a lion's paw through its geometric form and surface finishes.
The newest Tentagraph watch shows more of the feline idea. Its surfaces have hairline finishes that look like claws, and this design brings out cat-like shapes across the case. The watch measures 43mm across and 15.6mm thick—these large sizes catch the eye right away. The watch feels good to wear because of how it is shaped to the body.
Grand Seiko uses Brilliant Hard Titanium in the Sports Collection for the first time. This metal is twice as hard as regular stainless steel. The alloy looks brighter than common titanium and also resists rust and scratches better, which is needed for sports watches.
The chronograph buttons have a new shape—this change makes them easier to use when someone is active. The three small dials at 3, 6, and 9 o'clock look three-dimensional. A Lumibrite coating on them makes sure a person can read them in all light, from bright day to full dark.
A brown silicon rubber strap comes with the watch, it has a lion's paw design on the back that adds a subtle design touch. The strap bends easily, so it feels good to wear. The case back has a slight curve. These details make the watch comfortable to wear in many places, and the watch also holds out against water down to 200 meters.
The Tentagraph Caliber 9SC5 is the main technical feature. It has a chronograph part that works at 5Hz. This fast-moving part runs for 72 hours on one charge and also protects against magnetic fields up to 4,800 A/m—these are important features for a modern sports watch.
The chronograph functions add to the Tokyo Lion's sports appeal while keeping the collection's specific look. Grand Seiko's mechanical skill joins with its angular design idea, forming watches that go against how people usually think about sports watches.
People can get the watch in August 2025. It will be on Grand Seiko's website and at stores that sell its watches, this makes it easy for people around the world to buy good Japanese mechanical watches. The $16,400 price shows the better materials, the in-house movement, and the special design that set Grand Seiko's sports watches apart.
This Tentagraph shows Grand Seiko's continued step forward in expensive sports watches. It shows how old Japanese craftsmanship can take on modern design styles while keeping its technical lead and wearing comfort for demanding uses.

Read more