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Rhone Tiny House-Style Pop-Up Store Hits the Road for U.S. Tour

John Hall
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East Coast activewear brand Rhone is known for quality shorts, shirts and anything else you’d need to get your sweat on. While their workout gear has only been available online and in select brick & mortar stores since the company’s start in 2014, they’ve opened a limited engagement store in New York City and launched Rhone pop-up tour in a tiny home they’re calling Walden House.

The NYC store is a 247-square-foot shop in Brookfield Place near Battery Park featuring vintage and repurposed elements to match the ethos of the company. Walden House is an even smaller retail space (192 square feet) modeled in the tiny house-style and completely towable by truck. The store features reclaimed wood, organic materials, and other energy-saving features within the footprint that’s meant to invite plenty of natural light.

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To create Walden House, Rhone partnered with New Frontier, a design firm that specializes in building mini structures. Together, they’ve created a special shopping experience that should mold nicely to each tour stop. The storefront is similar to some of the buildings that New Frontier has featured on various HGTV programs. They blend together functionality, style, and environmental considerations into 21st century commerce that still has a personal touch.

Rhone Walden House

Both the NYC store and the roaming pop-up will feature some top-notch Rhone products, including workout tops, bottoms, and accessories. We’ve listed the dates and stops of the tour below, so start planning now. The lineup will include be expanded in summer 2018; later dates are TBD.

Brookfield Place Pop-Up, New York City
October 1, 2017 through Spring 2018
Monday through Saturday, 10 am to 8 pm; Sunday, 11 am to 7 pm

Walden House at The Domain, Austin, Texas
October 15, 2017 through  January 15, 2018
Monday through Thursday, 10 am to 9 pm; Friday and Saturday, 9 am to 9 pm; Sunday, 10 am to 8 pm

Holiday Pop-Up at Roosevelt Field, Garden City, New York
November 9, 2017 through February 28, 2018
Monday through Saturday, 10 am to 9:30 pm; Sunday, 11 am to 7 pm

Walden House at Project, Las Vegas, Nevada
February 12, 2018 through February 14, 2018
Monday through Wednesday, 10 am to 6 pm

Walden House at Westfield Old Orchard, Skokie, Illinois
March 1, 2018 through May 31, 2018
Monday through Saturday, 10 am to 9 pm; Sunday, 11 am to 6 pm

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