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New Balance’s ‘Grey Days’ has arrived – here’s what to expect this month

New Balance's 'Grey Days' celebration is here

By Leslie Leon Published May 5, 2025

man wearing new balance shoes — New Balance / New Balance

There are plenty of aspects of New Balance’s lengthy history that one could honor. Whether it’s their performance features or unique silhouettes, one specific detail has earned a whole month of celebrations: the color grey, a staple for the brand, has earned its spot in almost every product. To honor the importance of this neutral hue, New Balance has dedicated a whole month to showcasing the beauty of the color that is of massive significance to the brand. Along with ambassadors and athletes, the brand is delivering a month of events, special-edition products, and more throughout May. Launching a stellar 21 footwear styles this month, New Balance’s ‘Grey Days’ is a one-of-a-kind celebration that’s a must for all New Balance fans.

What to know about ‘Grey Days’

Kicking off on May 1st, New Balance’s ‘Grey Days’ is a unique celebration that offers just about everything to fans. On its first day, New Balance unveiled its ‘Grey Shop,’ which includes new and old designs from all ranges. Designs from the 740 to the T500 make an appearance, along with several apparel items. On May 14, the brand will unveil the 1906 loafer, their newest penny loafer that pays homage to its latest star, the sneaker-loafer hybrid. On May 22, the celebration continues with the launch of the ABZORB 2010 and 471 designs, which take inspiration from the running sneakers from the 2000s and ‘70s. A few days later, on May 26, the brand will unveil the Numeric 933, a new signature shoe that combines Andrew Reynold’s attention to detail with the brand’s performance features. Closing out the month is the release of the brand’s 1300JP, a one-of-a-kind New Balance design that only releases every five years. With plenty to look out for, it’s no secret these New Balance launches and releases are worthy of celebration. All of the brand’s ‘Grey Shop’ pieces can be found via the New Balance webstore.

Leslie is a Los Angeles-based writer and content creator. After attaining a bachelor's degree in journalism from California…

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Fashion & Style

Breitling’s new Top Time is a wearable tribute to the Aston Martin DB5

The new watches rep the iconic Bond car right down to subdials shaped like its dashboard gauges.

Car, Watch, Man

Breitling just released a trio of heaters: the Top Time B01 Chronograph 41 Tribute to Aston Martin DB5, a three-edition collaboration with the British carmaker. The connection between the Swiss watchmaker and the British car company runs back to 1965, when a Top Time ref. 2002 appeared on Sean Connery's wrist in Thunderball, worn alongside the DB5 — the first Q-modified watch in the Bond series. It's a nice bit of trivia that the DB5 and that Top Time shared the screen in the same film, and both went on to outlive the movie by decades.

The car cues go deeper than the "squircle" gauge-shaped subdials: a wooden inner ring nods to the DB5's steering wheel, and each edition rides on a hand-colored gradient calfskin strap meant to read like automotive upholstery. All three run on Breitling's in-house Manufacture Caliber 01, a COSC-certified automatic chronograph with a 70-hour power reserve, visible through a sapphire caseback and finished with an Aston Martin-engraved rotor. The case measures 41mm. The editions are divvied up by material and rarity. Stainless steel with a silver dial is limited to 1,022 pieces and sticks closest to the original ref. 2002, while steel with a platinum bezel and black lacquered dial drops to 315 pieces.

Fashion & Style

Look to the sky for these space themed watches

These 5 space themed watches will have you seeing stars

Accessories, Strap, Wristwatch

It was the 1960s. We were in the middle of a Cold War with Russia, and instead of escalating to an actual war with bullets and bombs, we took the conflict to the sky. We created a war of economics, science, and morale in a race to the sky to be the first nation to reach the moon. While the race picked up throughout the decade, it came down to the wire before the USA won the race by landing on the moon (if you believe that sort of thing and don't believe Stanley Kubrick directed the greatest ruse of all time). In any case, no race can be run without a good timekeeper. And watches were a must-have for all involved. Ever since, chronophiles like me have been obsessed with space-themed watches and, in particular, moon mission watches.

That is why I happened to have this list in my head. Five watches that bring the space race and the great beyond to the forefront of thinking to build a collection that is out of this world.

Fashion & Style

Legendary designer has a project coming up you may not know about

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Accessories, Formal Wear, Tie

Tom Ford is a name that every fashionisto knows well. He is the top of the top when you talk about famous suit makers. He began his career changing the landscape of multiple brands, including Gucci and Yves Saint Laurent, before launching his own self-named brand of his own in 2005. The brand has remained a mainstay in the industry for the last 20 years, including the acquisition of Estée Lauder in 2022 for an estimated $2.8 billion. For the movie buffs in the room, you also likely know about Tom Ford because he became the exclusive tailor and suitmaker for Daniel Craig's James Bond for Quantum of Solace in 2008. He carried that gig all the way through the series and defined men's style for two decades.

Now, for the real cinephiles in the room, you may also know that Tom Ford himself is a movie buff and entered the industry as a writer and a director in 2009 by directing A Single Man with Colin Firth and Julianne Moore. Then again in 2016 with Nocturnal Animals with Amy Adams, Jake Gyllenhaal, and Michael Shannon. Of course, the wardrobe was stellar in both, and we will get a chance to see his talents onscreen again this fall with a new Anne Rice adaptation, Cry to Heaven.