Skip to main content

New M.A.D. 2 watch reimagines the vinyl music era

This watch will take you back to the '90s with the vinyl design

M.A.D.2
M.A.D.2 M.A.D Editions / M.A.D Editions

M.A.D. models have an interesting charm that captures the designer’s personality. The latest release is the brainchild of Eric Giroud, a talented designer behind some of the most popular MB&F watches, such as the LM Sequential Evo, HM11 Architect, and LM Split Escapement Evo.

M.A.D. Editions is a fairly new brand that was established in 2020 by Eric Giroud and Maximilian Büsser. It gained much traction in the past few years due to the M.A.D 1 watch.

Recommended Videos

Eric has a unique architectural style that plays with geometrical curves, shapes, and lines. While his signature is architectural shapes, he’s dipped his toes into a new style with the M.A.D.2 model.

“At the very beginning of M.A.D 2, we experimented with a project that was more related to architecture, solids, and voids. We then realized that it wasn’t the right way to go, so we switched to a music-related approach,” said Eric Giroud.

The design captures an interesting musical era from the ’80s: red lights, vinyl records, and vinyl grooves. Eric shares the nightlife experiences he had in Lausanne, Switzerland, via the dial.

He also added, “The connection with the vinyl record, as you can see, there’s a part under the dials with small grooves reminiscent of the vinyl record. The hour and minute hands become turntables, without forgetting the idea of the rotor, where there’s this animation in M.A.D. The rotor underneath rotates, and the small dots reflect on the inside of the watch reminds us of a famous DJ turntable which had the same stroboscopic effect.”

At the heart of the watch is an MB&F movement, popularly known as the La Joux-Perret caliber G101, which keeps the watch running for 64 hours.

M.A.D Editions has a raffle system that selects random applicants. Since M.A.D. Editions focuses on affordable watches, and the new M.A.D 2 has a reasonable price tag—$3,300.

Nathan S.R
Former Digital Trends Contributor
Nathan has devoted his life to collecting watches, studying horology, reviewing watches, and writing about timepieces. As a…
Topics
Baltic’s new summer dive watches bring vibrant colors underwater
Baltic unveils its summer-ready Hermétique collection with colorful dials and robust water resistance
The Hermétique, a versatile 37mm-diameter field watch, in orange.

Baltic returns just in time for the season with their Hermétique Summer Collection, a series of retro-inspired dive watches blending the classic aesthetic with modern durability. After the success of the brand’s original Hermétique line, these latest models feature sunburst dials in Ocean Blue and Coral Red, representing the spirit of summer adventures.

Singular style in step with summer vibes

Read more
The Mirabel GMT is the sleek, functional watch built for modern explorers
The Heron Mirabel GMT: Swiss Precision Meets Affordable Luxury for Travelers
The Mirabel GMT up close

Watch lovers are innately drawn to the value and precision that a Swiss timepiece possesses, and the Heron Watches Mirabel GMT brings exceptional value and prestige at an affordable entry point. Bringing together the finest materials, true GMT function, and sleek design, it is a standout in every way – and for only $690.

Swiss precision and affordable luxury 

Read more
Omega elevates the Aqua Terra with two new Master Chronometer movements
Omega’s 30mm Aqua Terra: Big watchmaking in a refined package
The Sea Master Aqua Terra up close

Omega is back with an amazing new lineup, introducing two all-new Master Chronometer calibers in its refined 30mm Aqua Terra – proof that precision isn’t limited by size. The automatic Caliber 8800 and quartz Caliber 4061 take Omega’s cutting-edge technology to an even more compact form, an appealing angle for those preferring understated elegance without sacrificing performance.

Unparalleled accuracy meets elegance

Read more