Skip to main content
  1. Home
  2. Fashion & Style
  3. News

The latest MB&F x Bulgari watch comes with a realistic serpent-like design

The embodiment of a serpent

Bvlgari x MB&F Serpenti
MB&F / Bvlgari x MB&F Serpenti

The Bulgari x MB&F Serpenti is a work of art that also doubles as an engineering and horological enigma.

The Bulgari x MB&F Serpenti is the brainchild of some of the most talented experts in the industry, Maximilian Büsser, founder and creative director of MB&F, and Fabrizio Buonamassa Stigliani, director of watchmaking creation at Bulgari. They have worked together in the past —in 2021, on the MB&F x Bulgari LM FlyingT Allegra — but this new timepiece is on another level.

Recommended Videos

It has a serpent-like design, which looks incredibly realistic. Some traits were passed down from previous watch models, like the cut-outs on each side—a representation of a serpent’s eyes.

According to Fabrizio Buonamassa Stigliani, “The aim was to have a totally different vision. The snake is a magnificent object that appeals to many collectors. I think we succeeded in giving the Bulgari serpent a new horizon. It is not just a feminine object linked to the brand’s DNA but, for the first time, a technical object that speaks to the Bvlgari aesthetic and showcases MB&F’s expertise. Like all good collaborations, it is a win-win project.”

For starters, this new Bulgari watch has beautiful geometrical curves that add to the serpent-like look. And thanks to the sapphire crystal, the timepiece also offers beautiful views of the components featured on the dial.

While this watch looks like a serpent’s head, a few sections draw inspiration from cars. Buonamassa Stigliani has an inclination for automobiles, and he expressed his passion through this new watch. And just like car profiles, each segment has a unique shape—the side profile has a different shape from the bottom profile and top profile. A few sections also have a retro-like automobile shape, similar to the one featured on automobiles from the 20th century.

At the heart of the watch, there’s a very stylish MB&F caliber that gives the watch a mechanical look, which is accentuated by wheels and gears. It also comes with two complications for tracking time.

Bulgari will roll out this new limited edition timepiece in three variants, manufactured from different materials: 33 pieces each in 18K rose gold featuring green hour and minute domes, grade 5 titanium with blue domes, and black PVD-coated stainless steel with red domes.

While the gold option is priced at $169,741, the titanium and stainless steel PVD options retail at $147,407.

Nathan S.R
Former Digital Trends Contributor
Nathan has devoted his life to collecting watches, studying horology, reviewing watches, and writing about timepieces. As a…
Topics
Longines refreshes its cult-favorite central power reserve in light blue
The Swiss watch company is giving the Conquest Heritage Central Power Reserve some new dial and bracelet options.
Wristwatch, Arm, Dial

Longines has been around since 1832, which makes it one of the oldest continuously operating watchmakers on Earth — old enough to have spent decades strapped to the wrists of aviators and explorers before most brands existed. So when the Saint-Imier company, now part of the Swiss giant Swatch Group, revives something from its own archives, it's got real history to draw on. The Conquest Heritage Central Power Reserve is a good example.

The Conquest line dates to 1954 — the first Longines collection to have its name trademarked with the Swiss IP office. And in 1959, one Conquest model introduced the complication this watch is built around: a power reserve indicator planted dead center on the dial. For 2026, Longines has given the modern revival a light refresh: a new light-blue opaline dial and (for the first time on this model) a stainless-steel bracelet alongside the returning dark leather strap.

Read more
Shohei Ohtani’s newest Seiko is out of this world
Seiko built Shohei Ohtani a one-of-one watch that tracks a million hours across five rotating discs — and you can't buy it.
Wristwatch, Arm, Body Part

The Seiko Star Time, presented to Shohei Ohtani on July 3, marks his tenth year as a Seiko ambassador. It's not for sale, will never be for sale, and there's exactly one on Earth — currently strapped to the best baseball player alive. Oh, and also? It looks absolutely nuts. Instead of hands, the Star Time tells time with five stacked, concentric discs, each tracking a different scale of accumulated time: 24 hours, then 1,000, 10,000, 100,000, and finally a disc that runs all the way to one million hours.

That's roughly 114 years — a full human lifetime, give or take. The discs turn continuously, so slowly you can't see them move. Seiko named it "Star Time" for exactly that reason: like stars drifting across the sky, the motion is imperceptible in the moment but relentless. A little existential for a watch company, but let's go with it.

Read more
The Internet Killed Expertise and Then Made It Cool Again
How the Internet Killed Expertise, Made It Worthless, and Then Made It Cool Again
Watchmaker's workshop. Mechanical watch repair.

We’ve gone through a little period that I like to call the “Dark Ages of Knowing Things,” when the internet had an entire generation of men convinced they no longer needed experts. Why would they? Everything was available at the drop of a hat, and with one Google search, you could have the world at your fingertips. There were deep-dive forum threads written by a retired Swiss watchmaker in Neuchâtel who had seen 40 years of studying the serif on a Rolex dial (probably, but I can’t actually verify that.) It was all there, free for the taking, and unfortunately, completely indistinguishable from a guy who just bought his first watch 6 weeks beforehand and was already writing a buying guide. 

For a while at least, it felt like the walls were coming down, and in some ways, they were. The gatekeepers no longer had their gates, which meant that a kid from Doncaster could learn to identify a fake Submariner faster than a back-alley dealer who had been in the business for 20 years if he simply spent enough nights casually perusing Reddit threads. Knowledge, we were told, should be free. Of course, nobody mentioned that free knowledge and good knowledge are not the same thing.

Read more