Skip to main content
  1. Home
  2. Fashion & Style
  3. News

Jomers Is Making Your New Favorite Pair of Jeans for Under $40

There’s one brand making what just might be the most affordable pair of denim on the market, and that’s Jomers — the brand’s Buy at Jomers retails for under $40 on sale, and they won’t be around for long. Yes indeed, you read that right. Jomers White Oak Cone Denim will in fact set you back just $34 (not including shipping), a remarkable steal sure to please even the most exacting, intense denimheads.

Image used with permission by copyright holder

Forums on the internet have popped up in the past decade to drive home the rare nature of the world’s best denim fabric, but there’s nothing out there quite like what New York City-based Jomers has been making as of late — at least, in terms of price and serious style points.

Recommended Videos

“We focused on creating a truly unique style of pant that’s under $75 while using best-in-class heritage denim fabric and hardware,” Jomers founder and CEO Meyer Dagmy said. “We believe we’re delivering an incredible jean that’s priced well below the current denim menswear market for anything similar.”

Image used with permission by copyright holder

And as we mentioned, it’s tough to top that mix of affordability and dependability from this upstart brand — the company uses frequent social media interaction to get a sense of the market and what its consumers want, and the focus seems to be on even more affordable, stylish menswear. 

The difference is in the details when it comes to the coveted White Oak Cone denim fabric, weighing in at 13 ounces for a fabric feel that’s heavy, but not overwhelming. It’s a rich blue pair of classic men’s denim that’ll break in wonderfully over time, complemented and made all the better by the use of YKK Japanese hardware with a shank front closure — what does that mean for you? It means this classic pair of blue denim is tough and extremely well-made. Dagmy notes the fabric is a single rinse wash, making this a clean and even slightly dressy pair of denim. 

Jomers is able to deliver cost savings by working closely with factories and suppliers, including the famed and now-shuttered Cone Mills White Oak factory in North Carolina —and buying large amounts of the coveted fabric delivered extreme cost savings, Dagmy said. 

Image used with permission by copyright holder

“Before they shut down, we flew down to North Carolina to purchase all the White Oak denim we could get our hands on,” Dagmy noted. 

These are well-priced and limited edition, but two reliable fits (Slim and the skinnier Tailored fit) provide options for plenty of discerning denim consumers. And given that the price is out-of-this-world affordable, we’d urge you to hustle out and snap up your own pair ASAP.

You can pick your own pair (or two) up Buy at Jomers .

Beau Hayhoe is a freelance men’s style writer, consultant and PR pro based in Brooklyn. Beau’s menswear and gear writing has… Read Full Bio
The best casual watches for men (to upgrade your everyday style)
Work wear blues watch close up

Watches are more than a tool. They are more than an accessory. They are the kind of tool and accessory that make a statement. They are an expression. They are a statement. A man can look incredible: the right top, the right bottom, great shoes, great hat. The wrong watch can ruin a look, or even the whole essence. Here is the rub: the wrong watch can be subjective. For instance, most people will tell you that a Timex broken watch isn’t the right watch for a pinstripe power suit. However, it was my grandfather’s watch, and I wear it anytime I need him and his guidance. The point? That is never the wrong watch. Once you find a casual watch that works for you, it will be your everyday wear and will never be the wrong watch.

That is what I collected here: The best of the casual watches you can pick up today that will become your everyday wear.

Read more
Audemars Piguet launches pre-owned program to rival the titan of the second-hand watch market
Audemars Piguet

Rolex has dominated the watch world for nearly a century. The industry is a deep and complicated web of luxury houses and independent hopefuls. While brands like Patek Phillipe and Cartier vie for their place on the podium, Rolex holds a death grip on the chronophile’s aspirational collection checklist. But Audemars Piguet has decided to challenge them somewhere most other brands are deciding to ignore: the pre-owned market. Now, while something like the Royal Oak is an icon among enthusiasts, AP launching their own certified pre-owned marketplace to chase the reported $1 billion Rolex pie will certainly upset the market.

Like I said, it is a deep and complicated web, so I sat down with a horological expert and founder of WatchGuys, (317K on Instagram), Robertino Altieri, to have him walk me through what this means for watches and their passionate collectors.

Read more
Round two of Wrangler’s imogene + willie collab leans on America’s last big denim mill
Jeans, Pants, Belt

Wrangler and imogene + willie have released the second of three drops in their made-in-the-USA denim collaboration, and this one is built around fabric from America’s last large-scale denim mill.

Capsule No. 2 dropped Saturday, Oct. 24, and features Wrangler’s signature broken twill in jeans, jackets, and shirts. The fabric was developed with Mount Vernon Mills in Trion, Georgia, the last mill of its size still making denim in the US.

Read more