At this year’s Outdoor Retailer Winter, accessories brand Jack Mason made our Best of Show list for their variety of handsome watches and wallets at an affordable price point. (They also received bonus points for their sweet Airstream trailer.)
In just three years, the Texas-based company has grown to be a top-selling brand in Nordstrom stores and they also hold licenses for NFL and NCAA accessories. They’ve just launched a spring collection to complement their existing lineup of watches and gift items.
“This is the first time we’re breaking into more fashionable colors,” says creative director Peter Cho – a 10-year veteran of the watch business.
Olive, gray, and gold are the colors he’s referring t0–and they each take center stage on a different component of the watch. Olive straps offer a travel-inspired look with three different dial options. Gunmetal gray is featured on two chronograph dials, two regular dials, and two straps. A gorgeous gold case with black dial rounds out the lineup in similar options.
“Because the brand is so young, we’re not trying to do anything super innovative,” Cho says about the reserved color choices.
The same consideration went into the new additions to their wallet lineup. Cho and his team decided on new warm grey and tan suede offerings to pair with watches of the same design.
“We wanted to create a story between the two,” he says.
The story will continue next month when Jack Mason launches their first-ever Kickstarter campaign for a high-end diving watch. Cho wouldn’t reveal much, but says it will have a 30 atm rating with a rotating bezel. They’ll also introduce a new watch category to round out their collection of timepieces.
“Last year, we set the foundation (with our initial collections),” Cho says. “Now we get to play with color, proportion and sizing.
You can purchase any of the spring collection here.
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