Skip to main content

F1 driver Michael Schumacher’s watch collection to be auctioned (and it’s great)

Buy Michael Schumacher's championship watch

Michael Schumacher's white gold Audemars Piguet Royal Oak
Christie's

If you want to own a little bit of F1 history, you have the chance to buy one of Michael Schumacher’s watches. The German racing legend jointly holds the record for most F1 world championships won, sitting alongside Lewis Hamilton with seven. Like Lewis, Schumacher also has an impressive watch collection, though that is about to get a bit smaller.

In total, eight of Schumacher’s timepieces are set to go under the hammer in May. All-in-all, around $4.8 million is expected to be raised, though there’s a chance this figure could be significantly higher should two affluent fans get into a bidding war.

The watches will be displayed in New York during Miami Grand Prix weekend, so that’s May 3 to 5. The auction itself is scheduled to happen in Geneva on May 13 at 2 PM central European time, so it may require an early start from many interested, U.S.-based, bidders. Auction house Christie’s has already displayed the watches in Los Angeles, Hong Kong, Dubai, and Taiwan. The sale also marks the 30th anniversary of Schumacher’s first F1 Driver’s Championship win in 1994.

The collection contains some very personal pieces

Christie's

Brands like Audemars Piguet, F.P. Journe, and Rolex are present among the eight selected watches. The piece that arguably catches the most attention is the white gold Audemars Piguet Royal Oak, which could sell for $280,000. The watch was a Christmas gift from former Ferrari CEO Jean Todt. It features a few unique touches, including a picture of Schumacher’s helmet, the Ferrari prancing horse, and six stars in reference to the six world championships that the racing legend had won when he received the watch in 2003.

The most expensive piece going under the hammer is likely to be Schumacher’s F.P. Journe Vagabondage 1, which auctioneers estimate could sell for as much as $2.2 million. This one is a little more up-to-date than the Royal Oak and comes with seven stars to commemorate all of the driver’s World Title wins. It was another Christmas gift from Todt, coming the following year and marking another victorious season for the German. The dial is in a Ferrari-like red, the helmet and prancing horse logos are there, and there are other nods to what would eventually be “Schumi’s” last championship win.

On the Rolex front, there’s a Paul Newman Daytona. There isn’t anything specifically Schumacher about this one, but it’s still a highly desirable timepiece and arguably the quintessential racing watch. The fact that Schumacher owned and wore it will likely bump the price up, but Paul Newman Daytonas that weren’t owned by racing legends can comfortably fetch six figures in the current market.

It’s unknown if the money from the sale will be going to a particular cause, but it is worth noting that Todt, who gifted a couple of the more exceptional pieces to Schumacher, and the F1 legend did help found a brain injury charity together and have sold watches to raise funds for it before. Schumacher himself suffered a major brain injury in 2013 and hasn’t been seen in public since.

Dave McQuilling
Dave has spent pretty much his entire career as a journalist; this has included jobs at newspapers, TV stations, on the…
Watches in this Jack Daniel’s collection feature the brand’s wooden barrels
Want a whiskey barrel watch face?
Original Grain Jack Daniel's watch collection in case

The best things in life tend to combine multiple passions, so if your favorite Tennessee whiskey is Jack Daniel’s and you love stylish wristwear, then your time may have come. The legendary bourbon distillery has partnered with watchmaker Original Grain to produce a series of timepieces celebrating its heritage and brand. The collection in question has been aptly named The Original Grain x Jack Daniel’s watch collection.

All of the watches come with a very unique twist. Wood from the barrels Jack Daniel’s uses to mature its famous spirit is used in their manufacture. Alongside the bourbon-stained American oak, you may also see some charcoal and limestone. The charcoal is a reference to the filtering process Jack Daniel’s goes through during its mellowing phase, and the limestone is a nod toward the Cave Spring Hollow. That’s where the water used to make the whiskey is sourced.

Read more
Tissot has some gorgeous green additions to its PRX watch collection
Tissot goes green with 2 additions to the PRX lineup
Tissot Powermatic 80 mint green

With summer just around the corner, at least we hope, the days of sweaty skin and cold indulgences are so close we can taste it, and mint ice cream is an absolute favorite around here. So, what better way to satisfy our urges before the temperature has gone up than with a mint green watch; close enough, right? Tissot just added to the PRX collection with an Automatic 35mm and 40mm in mint green (transitioning from a quartz to an automatic model), and a PRX Chronograph in a gradient dark green. If you've been awaiting the ideal Tissot PRX watch, you will be duly rewarded with these latest additions.
Tissot: PRX Powermatic 80 35mm and 40mm in mint green

The Tissot PRX Automatic collection has had the watch industry in a chokehold for a while now, having coincided its launch impeccably with the surge in demand for luxury sports watches (an idea that still makes us do a double take). Tissot has slowly expanded its lineup, taking its time and taking inspiration from vintage models that they infused with an automatic movement.

Read more
This Tag Heuer F1 watch collab might be our favorite nostalgic throwback yet
TAG Heuer partners with Kith for Formula 1 watch
TAG Heuer x Kith Formula 1 watches

In its heyday, the TAG Heuer Formula 1 collection was a sensation, with the '80s and '90s seeing commercial success with over 20 vibrant colors. Ronnie Fieg, founder of Kith, a streetwear brand known for items that take us back to the days when life just seemed simpler, is resurrecting these TAG Heuer watches, though they will cost more than the previous timepieces, with the originals selling for between $130 and $390.

With over 3 million sold, these colorful watches carry a deep sense of nostalgia for millennials, who to this day are a generation seemingly obsessed with the past, and that is why these new TAG Heuer watches will probably sell well once again. Plus, Max Verstappen recently wore one at the Miami Grand Prix, and with the 2-time World Champion's face on something, it always sells big.

Read more