Skip to main content

The Manual may earn a commission when you buy through links on our site.

Dumbgood Makes ’90s Nostalgia Apparel and We Aren’t Mad About it

The ’90s are alive in, well, everywhere. Nostalgic throwback apparel and accessories are being sold in second-hand vintage shops and big-box stores alike, reminding us of the good ol’ times of Friday night Blockbuster trips and watching Titanic in theaters. But no retailer does nostalgia quite as adeptly as Dumbgood Apparel, a preserver of pop culture and ruler of retro style.

In fact, Dumbgood has staked its entire business on sentimentality. Every single piece they make is a licensed throwback that provokes all the feels.

Related Videos

Read more: Seinfeld Fashion Guide

Some of the spotlighted brands, movies, and shows include SpongeBob Squarepants, Froot Loops, Nerf, Titanic, Cruel Intentions, Eggo, Blockbuster, Goosebumps, Nickelodeon Guts, VHS, Scream, Rugrats, The Breakfast Club, and Cowboy Beebop— to name just a few.

If you don’t immediately feel like eating a Lunchable and watching Legends of the Hidden Temple after reading that list, I’m sorry because your adolescence was incomplete.

Sure, you could head to Amazon for a bootleg Kelly Kapowski hoodie for $15, but Dumbgood only sells 100% officially licensed apparel and accessories, which is important for one major reason. It respects creatives. Using licensed images and quotes mean all original artists who shaped that cultural vision and identity get paid. Bootleg nostalgia retailers take it all for themselves and don’t really care about the people who toiled and created.


Buying a Seinfeld shirt from Dumbgood is pretty much a direct thank you to Jerry and Larry for shaping your outlook on shushing, double-dipping, and trashcan eclairs.

Founded in 2017 by apparel industry experts Amelia Muqbel and Justin Deanda, Dumbgood now sells its nostalgic pieces in Urban Outfitters, Dolls Kill, and Jimmy Jazz, along with direct from the Dumbgood website.


And it’s not the cheap shirts you find at big-box stores. While the references may be childish, the clothing is quality pop culture merchandise. This preference for quality threads harks back to doing more than throwing an old TV logo on a hoodie. Each Dumbgood piece is designed with attention to image scale, apparel color, and style. You will not find mass fashion trends and that’s why Dumbgood has thrived.

As for the relatable, unique moments from movies or brands, a few include Sidney and Tatum answering the phone in Scream, the catty Cruel Intentions bathroom exchange between Kathryn and Annette, and a faded Blockbuster video case. Honestly, it’s a good time just browsing the titles on

As for the aesthetic, Dumbgood is minimal in all the right ways, conveying the right visual moments without being basic. The styles blend lifestyle with streetwear and the shirts are great conversation starters at the bar. More than anything, it feels good wearing Dumbgood. Like, a fresh box of Dunkaroos, new NERF blaster good.

Editors' Recommendations

Everlane Wants You to Have a Daily Uniform to Make Dressing Easier
everlane essentals collection launch daily outfit gallery 2

Everlane thinks that daily dressing should be easier -- that every guy needs a uniform made up of daily style staples. And that’s where the aptly named Everlane Uniform Collection comes into play, a newly launched style line from the San Francisco-based brand (which impressively debuted this week at its new Brooklyn outpost). 

The Everlane Uniform Collection is packed with the kind of crisp, sharp essentials every guy needs, from shirting to denim to outerwear, all priced affordably. Each of the 12 pieces in the collection retails for under $100. 

Read more
Why Every Man Should Care About Slow Fashion
slow fashion

Does it seem like the work of the 21st century has so far been largely occupied by unraveling some of the “progress” of the 20th? From industrial practices to the food system and so much more, the developed world is finding that many of the time-saving, convenience-making innovations that delighted our parents and grandparents might have been better left alone.

The problem isn’t speed or convenience, per se. It’s the way speed and convenience fuel the rate of consumption. Take fast food as an example: While there’s nothing wrong with you and I enjoying a burger and fries, fast food makes it all too easy for us to compromise our health by eating them more often than we know we should. And as neuroscience shows us, the more we gratify a given desire, the greater our desire for it grows.

Read more
Chill Out in the Best Summer T-Shirts for Men
best men summer t shirts jason scott shirt 2019

There’s no question you’re likely reaching into your T-shirt drawer quite a bit this summer. But are you reaching for the right T-shirt for summer? The best kind of T-shirt can spruce up simple outfits, complement classic basics, and layer up with any piece of shirting or outerwear. It should also feature a tailored fit and subtly stylish fabric.

Make no mistake, there’s a substantial difference between an average T-shirt and the tees on our list of favorites below. These shirts are made in exceptional fabrics and quality cuts, with breathability, style, and durability top of mind. Sounds too good to be true, right? Nope. Just real, comfortable shirts. 
Best T-Shirts for Summer
Jason Scott Raymond Crew

Read more