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These are 5 of our favorite $10K-plus watches that debuted this week

Our favorite investments from Geneva

Watches and Wonders Ambiance
Watches & Wonders

It is that time of year again when the best of the best watchmakers from around the world show up in Geneva to show out. The biggest and brightest of the industry get an opportunity to unveil their newest creations as each luxury watch name does its best to outdo the competition. Of course, when you have the names of some of the biggest luxury brands in the business, some of these watches will outshine the rest and become some of the best watch investments on the planet. Here are some of our favorite watches unveiled at Watches and Wonders that cost $10,000 or more.

Zenith Defy Skyline Chronograph

Zenith Defy Skyline
Zenith

Robust at 41mm, the Defy Skyline collection sees its newest iteration keep the same look it always has with its octagonal bezel. The minimalist look, masculine shape, and lines make this the most rugged on our list. But while it looks to be ready for play, that doesn’t mean you should bang it around, as it will cost you a cool $13,400.

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Hublot Big Bang Integrated Time Only

Hublot Big Bang
Hublot

Originally released in the 80s, Hublot’s original design featured a port-hole-inspired design and a silicone band that made the watch successful among its competitors. When the brand brought on a new CEO to revitalize the company in the early 2000s, he did so by launching the Big Bang, an homage to the original with updated designs and features. The newest version scales down to a 38mm model and comes in a beautiful ceramic that will keep you watch lovers happy. As long as you can swing the $15K it costs,

Grand Seiko Sport Caliber 9R 20th Anniversary

Grand Seiko Sport 9R 20th Anniversary
Grand Seiko

It’s been 20 years since Grand Seiko began powering its watches with the 9R Spring Drive movement. To celebrate the milestone, they launched this new sports watch that embodies Japanese craftsmanship and pays homage to its home in multiple ways. Of course, it carries with it the 9R Spring Drive, but it also features a dial that changes colors depending on the angle at which you look at it. Meant to represent the beautiful landscape of the Hotaka mountain range in Central Japan, this gorgeous piece of Japanese wonder will run you $13,400.

Chopard L.U.C XPS Forest Green

Chopard L.U.C XPS Forest Green
Chopard

Chopard believes in three things when it comes to its products: technical performance, aesthetic refinement, and a commitment to certified watchmaking. This new forest green addition to the brand’s storied Swiss collection boasts all three, all while keeping the 80% recycle rate alive. Not only will you look amazing with this $12,000 achievement, but you can feel good saving the world at the same time.

TAG HEUER Carrera Chronograph Skipper

TAG HEUER CARRERA CHRONOGRAPH SKIPPER
TAG HEUER

An homage to the maritime heritage of TAG with a modern splash of sophistication, this is the pinnacle of watchmaking by one of the premiere games in watches. The colorway screams ocean voyages and the regatta timing keeps you on time down to the millisecond. When it comes to the kind of timepieces you can pick up that will keep you on the right heading and look fantastic while you do, this is the cream of the crop. The suggested retail price is a bit more than the others on this list — about 21,500 —but we think it’s worth it.

Mark D McKee
Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…
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Inside British microbrand Anoma’s innovative triangular watch design
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British microbrand Anoma has released its most compelling timepiece yet with the A1 Optical, a triangular watch featuring an unprecedented dial design that creates mesmerizing optical illusions through precisely engraved geometric patterns.
The release comes as shaped watches gain prominence over traditional round cases, with collectors increasingly drawn to unconventional designs. Following the success of pieces like the distorted Cartier Crash and high-end options from Berneron and Toledano & Chan, microbrands have embraced shaped cases to offer more accessible alternatives to luxury collectors.
Anoma's A1 Optical features a dial engraved with 50 offset triangular patterns that create optical illusions as the wearer views it from different angles. The intricate pattern distorts and shifts, transforming the timepiece into miniature wearable artwork. The design draws inspiration from English painter Bridget Riley and Italian artist Ferruccio Gard, both renowned for their optical art contributions.
The mesmerizing dial is housed in a 39mm by 38mm polished triangular stainless steel case with rounded edges and 9.45mm depth. The thoughtful proportions ensure wearability despite the unconventional shape, while 50-meter water resistance provides practical functionality. A Swiss-made Sellita SW100 automatic movement with 38-hour power reserve powers the timepiece, paired with a grained grey Italian leather strap.
Since debuting in summer 2024, Anoma has rapidly built collector interest with its distinctive triangular A1 design. Notable enthusiasts include collectors Roni Madhvani and John Goldberger, whose endorsement has elevated the brand's profile in the microbrand segment. The grey "Slate" variant released in March 2025 further demonstrated the platform's versatility.
The A1 Optical represents a significant creative leap, showcasing how the triangular case can serve as canvas for innovative dial artistry. Unlike many microbrands that reinterpret classic designs, Anoma has created genuinely original aesthetics that stand apart in the crowded market.
Priced at £2,200 (approximately $2,923), the A1 Optical positions itself in the upper microbrand tier, below independent manufacturers like Berneron but reflecting the significant development costs and specialized manufacturing required for such unique pieces. The value proposition centers on design innovation rather than movement complications.
The first 300 pieces, split evenly between dial variants, will include special pen-plotted artwork by optical artist Adam Fuhrer, commissioned by Anoma and based on the A1 Optical's dial design. Following the numbered edition sellout, Anoma plans continued production in non-numbered versions.
Orders open August 7th at 10 AM ET, with Anoma reporting a waiting list already ten times longer than available pieces. The overwhelming demand reflects the watch community's appetite for genuinely innovative design in an increasingly crowded microbrand landscape.
For collectors seeking distinctive timepieces that challenge conventional watch aesthetics, the A1 Optical offers a compelling combination of artistic vision and wearable functionality at accessible luxury pricing.

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