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Adidas Finally Drops those Magical Game of Thrones Sneakers

adidas game of thrones ultraboost shoes lineup white bkgd
Image used with permission by copyright holder

Update: The Game of Thrones-inspired Adidas sneakers are now available! Here are the links — keep reading for more info:

  • House Targaryen
  • Daenerys Targaryen
  • House Stark
  • Night’s Watch
  • House Lannister
  • White Walker

Adidas finally answered the burning question that every Game of Thrones fan has been asking: Who will be left standing at the series finale?

Just kidding, the question is: “When will those magical Game of Thrones sneakers finally become available?” The answer is the same thing that we say to Death: not today. However, on March 22, you can officially cop a pair of GoT-inspired shoes for $180 online and in select Adidas retail locations — just in time for the premiere of Game of Thrones‘ eighth and final season on April 14.

There are six colorways available, each inspired by a character, house, or group of badasses in Westeros: Stark, Targaryen, Lannister, the Night’s Watch, and the White Walkers.

The Targaryens get two versions, one giving distinct House Targaryan vibes — red and black, dragons, “Fire and Blood,” all that fun family stuff — and the other representing Daenerys Stormborn of the House Targaryen, First of Her Name, the Unburnt, Queen of the Andals and the First Men, Khaleesi of the Great Grass Sea, Breaker of Chains, and Mother of Dragons … although her whole title wouldn’t fit on the tag, so they stuck with “Fire and Blood.” The Lannister shoe mirrors the Targaryen design, but with the appropriate colors (red and gold) and motto (“Hear Me Roar”).

The Night’s Watch is similar to the Stark colorway; both are are gray and black, but the former is darker with a white sole and “Night Watch” on the tag, while the latter has a gray sole and the House Stark words, “Winter is Coming.” In contrast, the White Walker pair declares that “Winter is Here” and boasts a bright, icy blue color.

“Collaborations with franchises like Game of Thrones are part of our DNA. When brands and television series alike are able to move beyond their primary platform and spill into popular culture, we see inspiration. The project is yet another example of our open source strategy by which we treat our most iconic silhouettes as a canvas upon which we can tell a story,” said Alberto Uncini Manganelli, general manager of Adidas Running, in a press release.

That iconic silhouette features Utraboost, adidas’ acclaimed running shoe midsole technology, and the brand’s Primeknit fabric, a lightweight blend for the upper. With this combo, you’ll be able to run like Arya in the season eight trailer that lit the internet up last week:

Game of Thrones | Season 8 | Official Trailer (HBO)

The news has captivated us since summer 2018 when images of the shoes first began circulating. While we won’t have to wait much longer to get our hands on a pair — set a calendar reminder for March 22 so you don’t miss out on the drop — we are still waiting indefinitely for the next novel from George R.R. Martin.

Until then, we will have to keep arguing over Game of Thrones theories and enjoy some GoT whiskey.

Article originally published March 11, 2019. Last updated March 22, 2019, to include more information on the launch date.

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Nicole Raney
Nicole Raney is the former Managing Editor of The Manual. You can also hear her on older episodes of The Manual Podcast, a…
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