Skip to main content

Jacob and Co. and Bugatti release limited edition Bugatti Tourbillon

If you're going to buy the car, you should have the watch, too.

Bugatti Tourbillon limited edition watch on a wrist.
Following last week’s dramatic reveal of the new limited edition Bugatti Tourbillon hypercar, Swiss watchmaker Jacob & Co. and Bugatti collaborated to create a wristwatch that represents the same pursuit of perfection embodied in the automobile. The Bugatti Tourbillon watch is a limited edition of just 150.

Why the Bugatti Tourbillon watch matters

Bugatti Tourbillon limited edition watch on a wrist with watch sidewaya.
The Bugatti Tourbillon timepiece is not the first collaboration between the two companies. Jacob & Co. and Bugatti also collaborated to create the Bugatti Chiron Tourbillon, which celebrated Bugatti’s automotive creation with a watch created with the same high standards of design and engineering.

Recommended Videos

Outstanding features of the Bugatti Tourbillon watch

Bugatti Tourbillon limited edition watches showing the front and back.
Bugatti Tourbillon limited edition watch front and back. Jacob & Co. / Jacob & Co.

Bugatti followed the principles of its founder, Ettore Bugatti, in creating the Tourbillon hypercar and collaborating with Geneva-based Jacob & Co. on the Bugatti Tourbillon timepiece. Bugatti insisted on perfection in design, engineering, and function, stating that nothing was too beautiful or too expensive in the perfection’s pursuit.

The 52 x 44 mm Bugatti Tourbillon watch case shares design elements from the car’s front grille, side radiator inlets, and sapphire side windows.

The watch has an automaton representing the Tourbillon car’s V16 engine, sculpted from a single block of transparent sapphire. The engine includes a 30-second flying tourbillon and a twin power reserve. A display that mimics the car’s RPM counter shows the time in hours and minutes.

Just as Bugatti was inspired by watchmaking when creating the precision automotive instrument, Jacob & Co. included details in the Bugatti Tourbillon timepiece, emphasizing its exclusivity and complexity.

The Bugatti Tourbillon is available in a limited edition of 150 for $340,000.

Bugatti Tourbillon limited edition watch back.
Bugatti Tourbillon limited edition watch back. Jacob & Co. / Jacob & Co.
Bruce Brown
A Digital Trends Contributing Editor and Contributor for TheManual.com, Bruce Brown writes e-mobility reviews and covers…
Bugatti Baby II Tourbillon Edition honors Bugatti traditions and history
Bugatti Baby editions sell out even before they are produced.
BUGATTI Baby II Tourbillon Edition parked on a stone-paved surface left front three-quarter view.

You won't confuse the Bugatti Baby II Tourbillon Edition with Bugatti's recently released Tourbillion hypercar. Still, this limited model's beauty is in the details, which look back to the iconic Bugatti Type 35 race car with  Bugatti Tourbillon-era design influences.
Why Bugatti focuses on "Baby" editions

Previous

Read more
Audi releases pricing and specs for Q6 E-tron
Nine models to choose from with Audi's mid-size all-electric SUV
White Audi Q6 e-tron drivng on highway with forested hills in the background left front three-quarter view.

Audi announced the prices for the Q6 e-tron battery-electric vehicle (BEV) SUVs. The entry-level Q6 e-tron Premium RWD model, which has an impressive 321-mile EPA-estimated range, starts at $65,095, including destination and delivery fees. Buyers can now order a Q6 e-tron with the Audi USA model configurator for deliveries that will begin before the end of the year.
Why the Audi Q6 e-tron matters

The Audi Q6 e-tron is the sweet spot for Audi's fast-growing BEV lineup.  Audi has already introduced the Q4 e-tron compact crossover and the larger Q8 e-tron models. The Q6 e-tron is more than just a place-filler in the model lineup, however, because the Q6 will directly compete with popular BEVs from other brands, including the BMW iX, Tesla Model Y, Jaguar I-Pace, and Mustang Mach-E. As Audi continues to build the luxury-performance brand, the Q6 e-tron line is a key segment.
The Q6 e-tron family

Read more
Barrett-Jackson’s fall auction features several special-edition Corvettes
Check out this Corvette collection
barrett jackson david wessler corvette collection 1995 zr1

 

The Corvette nameplate is the longest-continuously running nameplate in the United States. It has existed for every model year since 1953, with the exception of the 1983 model, which was bypassed due to production issues with the debut of the C4 generation. Chevy's perennial halo car has inspired the hearts, minds, and wallets of many collectors over the years, and from October 10th through the 13th at the WestWorld of Scottsdale, Arizona, Barrett-Jackson will be offering up a dozen cars from the late David Ressler's collection, ten of which are pristine condition Corvettes.

Read more