Indian Motorcycle Wants You to Build a Custom Bike for its Epic Competition

Imagine what your best day ever looks like. Is it transforming a stock motorcycle into a piece of mechanical art? Spending sun-up till sun-down in your garage oasis? Then you’re probably one of the badasses of custom motorcycle building.

There’s great honor in cultivating a skill without seeking acclaim, and by this standard, none are more respected than the men who cultivate a pure love for chopping, welding, and grinding on sheet metal with zero interest in fame and fortune.

But Indian Motorcycle wants you to get some fame — and fortune for that matter. America’s first motorcycle company (founded in 1901) is looking for these skilled, passionate motorcycle mechanics to compete in an epic build-off (on Indian’s dime).

2018-Indian-Scout-Bobber-stock
Indian Motorcycle
Indian Motorcycle

The Wrench: Scout Bobber Build Off will award three everyday wrenchers, home-builders, and amateur customizers a $10,000 build budget to create a stunning two-wheel dream ride out of a stock 2018 Indian Scout Bobber (pictured above). The final motorcycles will be judged by fans, and the winner granted a grand prize of $10,000.

We absolutely dig this competition because it’s based around finding explicitly non-professional builders who don’t make a living in the custom bike world, although motorcycle industry professionals like mechanics or salespersons are welcome to join the running.

“We wanted to create a program that would celebrate the unsung heroes who spend countless hours wrenching on their bikes. The men and women who don’t do it for recognition or notoriety, but solely for self-expression and the pure art of customizing a motorcycle,” says Reid Wilson, senior director of marketing and product planning for Indian Motorcycle. “Last year we saw what professionals could do with the Scout Bobber platform when Kraus Motor, Keino Cycles, and RSD unveiled incredible designs at the Brooklyn Invitational. This year, we’re turning the spotlight away from the pros and shining it on everyday wrenchers.”

If the results are anything like the sleek rides of last year’s customs, we’re in for an auto-treat (just see below).

Indian-customs-Brooklyn-Invitational-2017
Indian Motorcycle
Indian Motorcycle

Here’s how it works: Between March 15-30, amateur builders submit an application to be one of the final three Build-Off competitors. These applications consist of a simple 500-word explanation of your building plans and why you deserving to be one of three finalists, plus a sketch or digital rendering of your customized Scout Bobber concept. (Tip: Add descriptions and imagery of previous builds to highlight your skills — don’t be modest.) Then, between April 3-13, the top submissions will be showcased online and open for fan voting. If your design is chosen, you’ll get flown out to Minneapolis for an unveiling party.

The winner will be revealed at the Sturgis Motorcycle Rally, which runs August 3-12 in South Dakota. Along with dinero, the winner will get a feature spread in Hot Bike Magazine. (Which shouldn’t matter, since they don’t care about acclaim anyway.)

Now if only there was a competition for drinking margaritas

Auto

Jaguar’s Newest F-Type is Rally Car Begging to Go Off Road

Jaguar XK 120 (left) and the rally-ready Jaguar F-Type (right). Dirt is a special substance. It can be both soft and hard. Dirty and clean. And when you’re flying across a section of dirt road in a specially outfitted rally car, it can be…
Food & Drink

Think Outside the Oven: 7 Roast Turkey Alternatives to Try This Thanksgiving

Roasting turkey has been a tradition for so long, most people would consider it sacrilege to choose another option. But you’re not most people, are you?
Outdoors

Outdoor Retailer Winter Market 2018: The Best Gear of the Year

Get ready for knitting machines that eliminate scrap waste, hiking boots made from algae, and biodegradable down.
Auto

5 Best Beginner Motorcycles for Aspiring Riders

Our top picks will have you grinning from ear to ear, seeing the sights, carving canyon corners, and doing so on a relatively respectable budget, but also keep you safe.
Auto

Hyper-Sub Is an Insane Navy-Approved Speedboat-Submarine and We Want One

Because jetpacks and flying cars are so last month.
Auto

Britain’s Legendary Morgan Motor Company Announces ‘110 Anniversary’ Lineup

Experience "the nearest thing to flying without leaving the ground."
Auto

Porsche GT2 RS MR Destroys Lamborghini’s Record on the ‘Ring

Porsche's ballsiest 911 ever shaved another four seconds off its lap time to re-take the title of "King of the 'Ring."
Auto

McLaren Reintroduces a Three-Seater Supercar with the Speedtail

Now you and your two best friends can hit 186 mph in 12.8 seconds together.
Auto

Aston Martin Wants Its Flying Car Concept to Be Your New Commuter

"Air travel will be a crucial part in the future of transportation ... We need to look at alternative solutions to reduce congestion, cut pollution, and improve mobility.”
Auto

Aprilia Teases a 217-Horsepower Superbike Dubbed the RSV4 1100

The horsepower wars we’ve seen take root in the automotive world have spread to the motorcycle realm. Case in point: the Aprilia RSV4 1100.
Auto

Harley-Davidson Wants to Harness Lightning with the Production LiveWire

If Harley-Davidson wants LiveWire to be a success, not only does it need to drive well, but it needs to be priced so the next generation of riders can afford it.
Auto

Dodge Unleashes a 1,000-Horsepower Stampede Called the Hellephant

Dodge's new crate engine was designed to be a fairly plug-and-play kit.
Culture

How to Maximize Your Mini-Moon

Though far less tedious than orchestrating a honeymoon (while also planning a wedding), a mini-moon does require a bit of planning. Here are some ideas to get you started.
Podcast

Beards, Booze, and Bacon: Interview with Mario Andretti

The Manual's podcast host got a chance to interview Mario Andretti. And ride in a race car. No big deal.