Would You Ride Hot Wheels’ New $5,000 E-Bike?

By Matthew Denis August 16, 2021

Hot wheels e-bike. — Image used with permission by copyright holder

Remember when the radness of your bicycle was the currency of the adolescent kingdom? Can you recall that kid who always had the cooler, more rugged wheels? Well, thanks to Hot Wheels’ alliance with Super73 e-bikes, you can take back that crown with the new, limited-edition Super73-RX.

Related Guides

Mattel superstar Hot Wheels is no stranger to tactical collaboration. This includes one-of-a-kind Hot Wheels computers, Hot Wheels Power Wheels, and other kid-centered adventure toys. Now Hot Wheels is sending out the wild’s call for big kids and adults in a joint effort with e-bike manufacturer Super73. The Super73-RX electric-driven bike looks to inhabit the Hot Wheels spirit, racing through cool gusts propelled by flaming pedals.

The ride sports Super73’s most powerful and technologically advanced drive system with arrayed ride modes powered by a state-of-the-art 960 watt-hour battery, which translates to about 40 miles of riding at 20 mph. You can stretch that further by gearing into different pedal-assisted drive functions. Ultimately, you can ride the Super73-RX as far as you can crank it whether there’s any juice in the battery or not — it is a bicycle, after all.

The Super73-RX also offers a connectible electronics suite, compatible with iOS and Android mobile devices through the Super73 App. And with a black chain, black battery tank pads, a black steel rib panel, BDGR fat tires with bronze rims, all accentuated by Hot Wheels orange and blue, it’ll be the sharpest ride on the block and on the trail.

The customized Hot Wheels edition RX also flaunts a special Hot Wheels Ford Bronco diecast, custom-embroidered seat, handlebar pads by Saddlemen, Ruffian ATV Lock-on grips by ODI, Stamp 1 Large pedals by Crankbrothers, and a yellow-tinted headlight.

To complete the collaborative project, every purchase of the Hot Wheels x SUPER73-RX will include a collectible Hot Wheels diecast of a SUPER73 Ford Bronco R model bike. Designed and manufactured by Hot Wheels, the graphics will match the RX.

The Super73-RX retailed for $5,000, but the first 24 are now sold out. Watch for more releases at super73.com. (Available only in the continental United States.)

Read more: Are E-Bikes the Future of Transportation?

Editors' Recommendations

Topics

Former Digital Trends Contributor

Matt Denis is an on-the-go remote multimedia reporter, exploring arts, culture, and the existential in the Pacific Northwest…

Auto

Maserati rounds off its 2025 Folgore lineup with an electric GranCabrio

Maserati's sports convertible goes all-electric

Maserati GranCabrio Folgore

Maserati has unveiled the final piece of its 2024 electrification puzzle in the form of the GranCabrio Folgore -- an all-electric version of its new convertible. The battery-powered roadster was unveiled as part of “Folgore Days,” a celebration of Maserati’s new electric lineup held in Italy’s motor valley. Folgore Days itself is following on from the Formula E racing weekend at Misano World Circuit -- with Maserati being the only luxury brand represented in the electric racing series.

The Trident has gone all out with its latest offering, producing what it claims is the fastest electric convertible on the market. It can do 0-60 in 2.8 seconds and is capable of hitting speeds of just over 180 miles per hour. As with many of Maserati’s sportier offerings, “Corsa Mode” is available and is the easiest way to get the most out of your electric Maserati. The vehicle produces just over 750 horsepower, though with boost, this can briefly reach around 820 horsepower. So the GranCabrio sits alongside its hard-top sibling as the most powerful vehicle Maserati currently offers.

Auto

This is what’s new with the 2025 Subaru Forester

Rather than reinvent models every few years, Subaru focuses on improving each model incrementally.

Subaru introduced the sixth-generation 2025 Forester SUV in five trim levels. The sixth variant, the Forester Wilderness, remains unchanged for 2025 because Subaru redesigned the 2024 version of the more rugged, off-road trim. Like all Subaru SUVs and most sedans, the 2025 Forester trims have full-time, symmetrical all-wheel drive (AWD), four-cylinder Boxer internal combustion engines (ICEs), and continuously variable transmissions (CVTs).
Why 2025 Subaru Forester trim levels matter

Unless you already own a Subaru, and even then, discerning the changes between years is difficult. Walk on a Subaru dealership lot with new cars mixed with used models, and it's easy to mistake a 10-year-old Forester or Outback for a spanking new version. Subaru doesn't make drastic design changes. The brand's value point is based on reliability and durability, much more than attracting attention with spiffy new profiles.

Auto

The newly tuned and sharpened Audi S3: Faster, lower, and grippier

Audi continues to boost S3 ICE sedan performance

Blue 2025 Audi S3 direct front view with the car driving on a mountain road with rocks and trees on either side.

Audi has recently unveiled the 2025 Audi S3 in performance-enhanced sedan and Sportback models. Similar to the added performance features in the new and sportier Audi A3, the S3 models continue to advance the platform's power, design, and technological innovation. Set to hit dealerships in the second quarter of 2024, the 2025 Audi S3 is another step up in the luxury sports sedan category.
Why the 2025 Audi S3 performance updates matter

The 2025 updates are particularly significant because they demonstrate Audi's confidence in internal combustion engine (ICE) technology amidst a market shifting towards electrification. By enhancing the ICE capabilities of the Audi S3, Audi caters to enthusiasts of traditional high-performance engines and emphasizes the ongoing relevance and advancement of ICE technology in modern vehicles. These updates show that Audi stays in the game with ICE performance vehicles.
2025 Audi S3: upgraded power