Skip to main content

Would You Ride Hot Wheels’ New $5,000 E-Bike?

Hot wheels e-bike.
Image used with permission by copyright holder

Remember when the radness of your bicycle was the currency of the adolescent kingdom? Can you recall that kid who always had the cooler, more rugged wheels? Well, thanks to Hot Wheels’ alliance with Super73 e-bikes, you can take back that crown with the new, limited-edition Super73-RX.

Related Guides

Mattel superstar Hot Wheels is no stranger to tactical collaboration. This includes one-of-a-kind Hot Wheels computers, Hot Wheels Power Wheels, and other kid-centered adventure toys. Now Hot Wheels is sending out the wild’s call for big kids and adults in a joint effort with e-bike manufacturer Super73. The Super73-RX electric-driven bike looks to inhabit the Hot Wheels spirit, racing through cool gusts propelled by flaming pedals.  

The ride sports Super73’s most powerful and technologically advanced drive system with arrayed ride modes powered by a state-of-the-art 960 watt-hour battery, which translates to about 40 miles of riding at 20 mph. You can stretch that further by gearing into different pedal-assisted drive functions. Ultimately, you can ride the Super73-RX as far as you can crank it whether there’s any juice in the battery or not — it is a bicycle, after all.

The Super73-RX also offers a connectible electronics suite, compatible with iOS and Android mobile devices through the Super73 App. And with a black chain, black battery tank pads, a black steel rib panel, BDGR fat tires with bronze rims, all accentuated by Hot Wheels orange and blue, it’ll be the sharpest ride on the block and on the trail.

The customized Hot Wheels edition RX also flaunts a special Hot Wheels Ford Bronco diecast, custom-embroidered seat, handlebar pads by Saddlemen, Ruffian ATV Lock-on grips by ODI, Stamp 1 Large pedals by Crankbrothers, and a yellow-tinted headlight. 

To complete the collaborative project, every purchase of the Hot Wheels x SUPER73-RX will include a collectible Hot Wheels diecast of a SUPER73 Ford Bronco R model bike. Designed and manufactured by Hot Wheels, the graphics will match the RX.

The Super73-RX retailed for $5,000, but the first 24 are now sold out. Watch for more releases at (Available only in the continental United States.) 

Read more: Are E-Bikes the Future of Transportation?

Editors' Recommendations

Matthew Denis
Former Digital Trends Contributor
Matt Denis is an on-the-go remote multimedia reporter, exploring arts, culture, and the existential in the Pacific Northwest…
The Ineos Fusilier: What you need to know
This BEV offroader has a gas-powered safety net
Ineos Fusilier in Yellow

U.K.-based off-roader manufacturer Ineos has a third vehicle on the way in the form of the Fusilier -- which looks a lot like a Mercedes G-Wagon. The Fusilier carries on from the likes of the Grenadier, which itself was heavily inspired by classic Land Rover Defenders.

It’s unknown if British manufacturer Ineos is primarily focused on providing modern takes on classic European offroaders, or if it is setting its sights globally. However, there are few who wouldn’t welcome another take on the Toyota Land Cruiser into the world. Ineos’ other confirmed line continues with the military role naming theme. The “Quartermaster” is the company’s take on the pickup truck.

Read more
What we know about Toyota’s new MR2 so far
The new MR2 is not for you
Second generation Toyota MR2

While it may be known for its pickup trucks and hybrids, Toyota also produces world-leading sports cars like the Supra. In 2026, it’s set to revive one of its best-loved mid-engine sports coupes after nearly 20 years. The MR2 was last manufactured in 2007, but a new version will be on sale in Japan in the near future. Here’s what we know about it.

Japanese motoring website Best Car seems to be the main source of information on the upcoming MR2 as things stand. It seems to believe that the coupe will pack 316 horsepower and 304 lb-ft of torque courtesy of the same 1.6-liter turbocharged inline-three engine you’ll find in both the GR Yaris and the GR Corolla. In terms of transmission choices, purists will undoubtedly be pleased that there is a six-speed manual option available. For those uncomfortable with a stick shift, you can still opt for an eight-speed automatic.

Read more
VW reveals 2025 ID. Buzz trim levels and features, no launch date or prices yet
Break out your tie-dyed t-shirts, the VW ID. Buzz is coming
2025 VW ID. Buzz and vintage VW Bus parked in front of rolling hills.

Start waxing your surfboard. VW revealed three U.S. introductory trim levels for the long-awaited 2025 VW ID. Buzz, the all-electric descendent of the original VW Microbus.  We have to wait for specifics such as initial order date, pricing, range, and towing capacity, but VW released the details on the three trim levels for the U.S. launch.
Why the U.S. version of the VW ID. Buzz matters

The 1960s was an interesting time in the U.S., with a counterculture movement that emerged from the post-WWII Baby Boomer generation and challenged conventional expectations. The VW Microbus was an icon of that tie-dyed period of U.S. history. When VW confirmed that the ID. Buzz concept vehicle would go into production, the company noted that U.S. buyers' enthusiasm for a new 'VW bus' was the driving factor.
What the 2025 VW ID. Buzz U.S. offers

Read more