Skip to main content

Alpine F1 team and San Antonio Spurs team up to show apparel at the Paris Motor Show for the Austin, Texas Grand Prix of America

Collaborative teamwear blends the excitement of both teams during the F1 Grand Prix in Austin

Collaboration logo of the San Antonio Spurs and BWT Alpine Formula One Team.
New Era

The San Antonio Spurs and BWT Alpine Formula One Team have teamed up with global lifestyle brand New Era for a new headwear and clothing collection. The five-piece line combines key branding elements from both the Spurs and Alpine, showcasing the Spurs’ signature black, white, and silver color scheme. Fans and collectors can purchase the collection online, at the Paris Motor Show, and at Spurs and BWT Alpine Formula One Team pop-up stores during the Formula 1 United States Grand Prix event in Austin, TX.

Why the F1 Alpine team and the Spurs collaborated

F1 teams frequently partner and collaborate with other entities, such as with the Alpine F1 team’s one-time livery switch to promote Marvel’s Deadpool and Wolverine film during the Belgian Grand Prix in July. The Spurs and the F1 Alpine collaboration cross-promotes both teams. New Era has existing relationships with both teams, so it’s also a win for the lifestyle sporting apparel brand.

Recommended Videos

Racing in Texas is always an amazing experience and to do so while teaming up with one of the State’s top sporting organizations makes it even more special.” said Oliver Oakes, Team Principal of BWT Alpine Formula One Team. “”

BWT Alpine Formula One Team drivers Pierre Gasly and Esteban will sport bespoke pieces from the collection when they’re off the track in Austin during the Grand Prix event in Austin from October 18  to October 20.

The Spurs/Alpine collection drops

The five-piece collection consists of three hats, a satin bomber jacket, and race jerseys with driver numbers.

The San Antonio Spurs and BWT Alpine collection will be available online at SpursFanShop.com, AlpineCars.com, NewEraCap.eu, and NewEraCap.com at 10:oo AM CST on Monday, October 14.

Bruce Brown
A Digital Trends Contributing Editor and Contributor for TheManual.com, Bruce Brown writes e-mobility reviews and covers…
F1 Sao Paulo Grand Prix wrapup: heavy rain, red flags, and Verstappen’s master class
Amid heavy rain, red flags, and crashes, Verstappen showed why he's a world champion
Red Bull F1 driver holds up the winner's trophy after the Sao Paulo Grand Prix.

Red Bull F1 driver Max Verstappen described Sunday's Sao Paulo Grand Prix as "absolutely crazy," and he was absolutely correct. Heavy rain plagued the Brazilian race weekend, with the postponed Qualifying event run on Sunday morning four hours before the Grand Prix start time.

After the three-stage qualifying run, Verstappen was relegated to start the Grand Prix in the 17th position. However, his driving skills and consistent performance prevailed, and Verstappen was the first driver to get the checkered flag. Verstappen's virtuoso performance likely ensured he would win the F1 World Drivers' Championship this season. If he does win, it will be his third consecutive Championship and his fourth overall.

Read more
Lock in an F1 Experience at the Las Vegas Grand Prix 2024
Choose your level of indulgence for the Las Vegas Grand Prix
Paddock Club at the F1 Las Vegas Grand Prix.

There are now three weeks to lock in your 2024 F1 Las Vegas Grand Prix tickets from November 21 to 23. Las Vegas is a city built for entertainment with a vast selection of facilities and venues, so it's no surprise there are many options and opportunities to view the race. If you plan to attend the race but haven't yet bought your tickets, F1 Experiences, the official hospitality provider for all Formula 1 races, has a four-tiered range of inclusive packages with circuit views, cuisine, entertainment, and curated race-related experiences such as paddock tours, and photo ops.
Why F1 Experience tickets make sense
F1® Experiences | Las Vegas Grand Prix 2023 | Las Vegas Strip Circuit
F1 Experiences packages aren't limited to venues and hospitality services for individual casinos or hotel groups. Ticket package options can include a mix of venues so fans can choose a variety of circuit views and facilities.

There are four F1 Experiences ticket package tiers, each with many options related to F1 teams or facilities. The four tiers are:

Read more
Huge discount for the 2024 F1 Las Vegas GP with the Lewis Hamilton Vegas Package
Inclusive package includes reserved seats, free food, and a hat
Las Vegas Grand Prix West Harmon Zone Grandstand seating is included in the Lewis Hamilton Vegas Package.

The Formula 1 Heineken Silver Las Vegas Grand Prix 2024 offers a three-day race special package with a 44% discount for fans of F1 driver Lewis Hamilton or anyone who wants to take advantage of an inclusive package for the November 21 to 23 race event.
Why is the Las Vegas Grand Prix offering a  Lewis Hamilton package?

Mercedes-AMG driver Lewis Hamilton is one of only two F1 drivers to win seven F1 World Drivers' Championships and the only one still active in the sport. He's a fan favorite certainly because of his unbeaten Championship status, but he's also a style icon and a nice guy.

Read more