Skip to main content

The Manual may earn a commission when you buy through links on our site.

These are the Japanese watch brands you should know

Should you add a timepiece from one of these Japanese watch brands to your collection?

Grand Seiko Sport 9R 20th Anniversary
Grand Seiko

The watch industry is an international business that brings some of the best pieces from all around the world. While some of the most prolific brands, like Swatch and Rolex, come from countries like Switzerland, there are a few brands that you may or may not be aware of that come from the Asian continent. Some of the best-known watch brands in the world, and some stellar statement understated pieces, come from Japan and truly set the mark for timepieces. 

Recommended Videos

While some brands might not get as much attention as others, these Japanese watch brands are known for style, quality, and longevity. With Japanese ingenuity behind each of their creations, there’s no doubt why these brands have the amount of praise around them and why some have lasted as long as they have. With the latest watch tech and statement designs, these Japanese brands are worth their price and have earned a spot in your timepiece collection. 

Citizen

Citizen Iconic Nature Collection washi tape watches
Citizen

One of the most prolific Japanese brands, Citizen is a staple in many watch collections as they have elegant, timeless, and quality pieces that can last years. While they are considered a more economical choice, this doesn’t mean that Citizen lags in quality and efficiency. First founded in 1918, Citizen has survived by constantly innovating with the times yet still delivering designs that are apt for daily and specific wear. Citizen was also among the first brands to dabble in solar-powered analog quartz watches, which proves their continued desire to break barriers. 

Currently, Citizen has focused on creating some of the best technology for their timepieces with the release of their Eco-Drive Caliber 0100. This system is meant to be one of their most powerful mechanisms yet, with the brand stating it’s their most accurate yet. With partnerships with some high-end luxury watch brands, Citizen has something for every budget, style, and need. 

Seiko 

Seiko Classic Series off-white dial
Seiko

Another well-known brand, Seiko, has often been touted as one of the best watch brands in terms of quality and design. Often compared to Swiss watches, Seiko has constantly overperformed compared to their European counterparts, with characteristics like their cases and dials among the compliments. With a long history, Seiko first began in 1881, with the first Seiko wristwatch released in 1913. Since then, Seiko has made history with its rapid growth and historic dive watch, the first in Japan at its time. 

Nowadays, Seiko is praised for its quality, statement designs, and mid-level price points. With various collections, some with bold and fluorescent colors, there’s a pick for everyone on every budget. Whether you’re in the market for something simple and practical or bold and creative, Seiko has a quality piece for you. 

Grand Seiko

Three Grand Seiko watches
Grand Seiko

Although they share the Seiko name, Grand Seiko and Seiko are two different companies that don’t follow the same rules. Created by the Seiko company, Grand Seiko is separate as they have their own leadership and company structure. Grand Seiko serves the purpose of being a more affordable luxury watch, as it mimics some of the world’s most high-end watches for a significantly lower price point. With quartz movements, the Grand Seiko watches are synonymous with quality and elegance. With significantly more opulent and elegant designs and the notorious Spring Drive, Grand Seiko delivers some of that luxury without the need for a bigger investment. 

Besides the fact that Grand Seiko delivers high-quality technical standards, these watches also deliver a unique approach to design. With a textured surface and Zarastu polish, the Grand Seiko truly has an elegant look that you can use for many years to come. For fans of luxury watches, the Grand Seiko pieces offer plenty of options that come at a lower price tag than the rest. 

Casio

Casio G-Shock Frogman MRG-BF1000B-1A
Casio

Casio is another renowned Japanese watch brand that boasts a rich history filled with innovation and adaptation. The company was founded in 1946 by Tadao Kashio (Kashio Seisakujo) as a subcontractor company in Tokyo, Japan. Its initial focus was on creating mechanical parts. In the 1950s, the Kashio brothers, including Tadao, ventured into electronics, and by 1957, they successfully launched Japan’s first compact, all-electric calculator, the Model 14-A. Capitalizing on its expertise in electronics and the burgeoning quartz technology, Casio entered the watchmaking industry in the 1970s.

In 1974, it introduced its first digital wristwatch, the Casiotron. It was a groundbreaking timepiece, featuring an automatic calendar function, a first for wristwatches. The F-100, released in 1977, was another landmark product. This retro-futuristic watch, made primarily of resin, was lightweight and paved the way for the mass production of Casio watches. Throughout the 1980s, Casio continued to innovate and refine its digital watches. In 1983, the company launched the G-Shock, a revolutionary watch known for its exceptional durability. Casio subjected these watches to rigorous tests to ensure they could withstand shock, water, and other extreme conditions.

Casio hasn’t limited itself to digital watches. It offers a diverse range of timepieces, including analog and digital-analog combinations, catering to various styles and preferences. The company has also embraced radio-controlled and solar-powered technology in its watches, demonstrating its commitment to advancement. The company is synonymous with affordable, reliable, and feature-rich timepieces, and its watches have transcended mere function, becoming fashion statements and pop-culture icons.

From the iconic digital watches of the 1980s to the ever-popular G-Shock, Casio continues to be a prominent player in the watch industry.

Orient

Orient watch on checkered table
Roy P. / Unsplash

While Orient might not have the flash and attention as the previous two brands, it certainly still has plenty of positives. A subsidiary of Seiko Epson Corporation, these two brands are completely different, even if they do have a very loose connection. Orient rules the affordable mechanical section of the watch industry and can even be compared at times with Seiko. Also a historic brand, Orient first made waves when it became the thinnest self-winding watch with a day-date complication back in 1967. 

Although Orient is not as historic as the previous two watch brands, it has made significant progress. With vast options, there’s truly something for every style. However, those looking for the most significant Orient piece will find it in the Bambino, which has plenty of variations for you to find your new favorite timepiece.

Minase

Close-up on Minase Window watch
Minase

A newer brand, Minase, has already made a name for itself and has come a long way since its creation in 2005. Minase’s founding company, Kyowa and Co., is a big player in specialty cases and bracelets, a characteristic that they’ve introduced into their watches. With precision and craftsmanship, Minase watches are known for their out-of-the-norm cases that give them their unique detail. With the Japanese work behind it, Minase has already seen some big support from Japan’s former prime minister. 

Being a smaller production and brand than other Japanese and Swiss watchmakers, Minase has had to make a name for itself by doubling down on its one-of-a-kind design and attention to detail. 

Credor 

Credor watch on fabric background
Seiko Boutique

Another smaller branch of the Seiko group, Credor, is the epitome of luxury Japanese watches. While the brand is still up-and-coming, it’s anything but subtle and lowkey. Using the Spring Drive in the Seiko watches, Credor ups the craftsmanship on their watches in a newer way. With more detailed hand finishing and plenty of upgrades in the technical aspects, Credor is nothing like its Seiko counterpart. 

One of the prized releases from the Credor brand comes in its Elchi series. Specifically, Elchi II, released in 2015, seems like your typical wristwatch but its quality craftsmanship is far above the rest. With a Japanese porcelain dial and hand-painted markers, these watches are unlike anything else. If you’re keen on true Japanese craftsmanship and unique materials, you can’t miss with Credor piece.

Leslie Leon
Leslie is a Los Angeles-based writer and content creator. She is always researching and finding the latest fashion trends…
Get ready – you can now get your Tecovas at Nordstrom
You can now shop for Tecovas at Nordstrom
view of Nordstrom building

A well-known retailer, it’s hard to imagine a brand not offered at Nordstrom. A one-stop shop for all kinds of brands, Nordstrom has become a go-to place, especially for footwear. Now, the Seattle-based company is getting ready to expand its reach even more with the help of a Western giant. Recently, it was announced that famed Western brand Tecovas, known for its premium cowboy boots and Western apparel, would begin its appearance at Nordstrom. As part of Tecovas’ expansion into new spaces, this announcement marks a new chapter for the Western brand, at a time when the trend only seems to grow. 

What to know about Tecovas at Nordstrom

Read more
New York’s most anticipated watch auction is packed with rare finds
Rare Patek Philippe, Rolex masterpieces headline Phillips' New York watch auction
Patek is set to feature their iconic designs

A luxury collaboration sure to entice connoisseurs is the latest between Phillips and Bacs & Russo, which unveiled a new catalog leading up to The New York Watch Auction: XII. The two-day event, set for June 7- 8th, 2025, presents 144 lots, with many making their debut at this year’s spectacle. The curated selection features both vintage and contemporary timepieces, offering collectors a brief window to possess some of the most coveted watches on the planet. 

Highlights from the upcoming presentation

Read more
Chronomaster original triple calendar launches in lapis lazuli
Written in the stars: zenith's new blue stone dial chronograph celebrates celestial origins
Chronomaster original triple calendar in lapis lazuli

Zenith has broadened its Chronomaster Original Triple Calendar collection. A new version features a lapis lazuli dial, recalling the company's celestial inspiration.
This version joins Zenith's expanding group of blue releases for 2025. It follows the G.F.J. Collection and the 160th Anniversary blue ceramic trilogy that debuted earlier this year. The stone dial, in a distinctive deep blue, displays naturally occurring gold-colored pyrite inclusions. These inclusions resemble stars in the night sky, making each watch uniquely distinct.
Against this backdrop, three silver-toned counters and a matching chapter ring, which measures tenths of a second, create contrast and readability. The complete calendar functions are integrated into the design. Day and month appear above the chronograph counters at 11 and 2 o'clock, respectively. The date is shown at 4:30. A moon phase indicator is set smoothly within the chronograph minute counter at 6 o'clock.
With a 38mm stainless steel case, it keeps the signature profile of the original A386 from 1969. It has tapered lugs, pump-style pushers, and a raised box-shaped sapphire crystal. Although it houses a complex calendar alongside the chronograph, the case remains wearable at 14mm thick and 46mm from lug to lug.
Powering the watch is Zenith's automatic El Primero 3610 caliber, a modern evolution of the iconic high-frequency chronograph. The central chronograph hand makes a full rotation in 10 seconds, showing 1/10th of a second measurements precisely on the outer chapter ring. A stop-seconds device for time setting is included as well. The movement offers a 60-hour power reserve.
Through the sapphire caseback, wearers can appreciate the movement's architecture. It features a blue column wheel and an openworked weight decorated with Zenith's five-pointed star.
The Chronomaster Original Triple Calendar Lapis Lazuli comes with a blue calfskin leather strap secured by a stainless steel folding clasp. For extra versatility, Zenith includes a matching steel bracelet with its own folding clasp.
Available at Zenith boutiques, the company's official website, and through authorized retailers worldwide, the Chronomaster Original Triple Calendar Lapis Lazuli is priced at $22,700 (or 21,900 CHF / 23,700 euros).

Read more