Skip to main content
  1. Home
  2. Travel
  3. News

Which countries top the list for friendliness? New study reveals surprising leaders

This African nation topped the list.

Cape Town, South Africa
jeanvdmeulen / Pixabay

Traveling to a new country can be daunting, but encountering friendly locals can significantly ease that stress, making travelers feel welcome and helping them navigate unfamiliar surroundings. In a recent study by digital financial services company Remitly, researchers sought to determine the world’s friendliest nations by surveying over 3,000 participants around the world. They utilized the ‘agreeableness’ section from the Big 5 Personality Test to gauge perceptions of friendliness.

South Africa emerged as the top-ranking country, achieving an impressive score of 34.63 out of 40 in agreeableness. Known for their warmth and hospitality, South Africans often greet strangers with kindness, creating an inviting atmosphere for visitors. There are also eleven official languages spoken in South Africa, making it easier to connect with locals.

Recommended Videos

Following closely is Greece, scoring 33.71, which can be attributed to the cultural value of ‘philoxenia,’ which translates to ‘hospitality’ and means ‘friend of a stranger’ in Ancient Greek. Rounding out the top three, Croatia earned a score of 33.5, reflecting its tourism-driven economy where locals are eager to make a positive impression on visitors. Croatians are known to be very sociable and willing to engage in long conversations with strangers.

The friendliest countries: The full list

Naxos Greece
Tho-Ge / Pixabay

Here’s the full list of the friendliest countries in the world, according to Remitly.

  1. South Africa, Africa
  2. Greece, Europe
  3. Croatia, Europe
  4. Mexico, North America
  5. Sweden, Europe
  6. Australia, Oceania
  7. Canada, North America
  8. Germany, Europe
  9. Estonia, Europe
  10. Belgium, Europe
  11. Spain, Europe
  12. Czech Republic, Europe
  13. Italy, Europe
  14. Japan, Asia
  15. United States, North America
  16. Netherlands, Europe
  17. Portugal, Europe
  18. United Kingdom, Europe
  19. Poland, Europe
  20. Switzerland, Europe
  21. Austria, Europe
  22. France, Europe
  23. Ireland, Europe
  24. Hungary, Europe
  25. Finland, Europe
Amanda, an accomplished freelance writer from Columbus, Ohio, is a dedicated explorer of both the world and the written word… Read Full Bio
Copenhagen: Five days in Scandinavia’s most livable city
City, Architecture, Building

Some trips spend years on your wish list before they finally happen. Copenhagen was one of those destinations for us. We had talked about visiting Denmark for years, drawn by its reputation for clean design, remarkable quality of life, and a city where bicycles outnumber automobiles. When we finally spent five summer days there in 2026, we discovered something even better. Copenhagen isn’t just attractive—it is remarkably easy to enjoy. Everything works. Public transportation is outstanding, the harbor is alive with boats, the food is excellent, and almost every neighborhood feels welcoming, safe, and effortlessly stylish. And, in the summer, everyone is living outside and basking in the sun. This was reinforced for us when my wife chatted with an American woman who had spent the last four summers in the city with her family. She felt that it was both an exciting change from suburban America but also safe enough to give their kids a longer leash than they would at home. 

If you’re thinking about a first visit, here’s what stood out.

Read more
Copenhagen was just named the world’s most livable city. After spending half my year here, I’m not surprised.
Copenhagen

Every few months, I swap Ohio for Copenhagen.

For roughly five or six months of the year, Denmark’s capital becomes home. My boyfriend lives here, which means I’ve had the rare opportunity to experience Copenhagen beyond the typical long weekend itinerary. I’ve settled into routines that make the city feel familiar, from stopping by Netto for groceries to grabbing what I still maintain is the best cinnamon roll I’ve ever had from Lagkagehuset. I’ve spent warm afternoons swimming at Ofelia Plads and Nordhavn, wandered through neighborhoods that rarely make first-time visitor guides, and discovered that some of the city’s best moments happen when there’s no plan at all.

Read more
These 2026 island getaways are surging in popularity right now
Sandals St. Lucia Grande

Expedia just released its latest set of data: The 2026 Island Hot List, a trending list that compiles the emerging islands travelers are searching for before they become the next big thing. According to the newExpedia data, interest in these rising island destinations is up 55% on average year-over-year, while social media mentions have climbed 20% as travelers look for new experiences, better value, and fewer crowds. If you ask me, this is pretty surprising to hear it’s up 55%, especially when I thought islands were already one of the most popular year-round travel destinations.

Ranked #1 on Expedia’s 2026 Island Hot List is St. Lucia, an island I first fell in love with back in 2023 when I went on my honeymoon there. Once you visit here, it’s pretty easy to see why it’s ranked the best for romantic escapes. This destination has been a popular spot for anniversary and honeymoon trips for a long time now — and it doesn’t appear to be slowing down. As travelers move beyond crowded Caribbean hotspots, many are willing to take the extra trek to destinations like St. Lucia for it’s dramatic scenery, romantic resort options like Sugar Beach, and soft adventure focus.

Read more