Alaska Airlines introduces premium West Coast perks

Alaska Airlines introducing perks inspired by the West Coast

By Mark Reif Published November 13, 2024

Alaska Airlines Filson Blanket — Alaska Airlines' First Class Filson Blanket Alaska Airlines

This fall, Alaska Airlines is introducing several West Coast-inspired perks for flavor and comfort at 35,000 feet. By collaborating with local brands, the airline brings the West Coast lifestyle to the skies, and gives passengers something unique on their journey. From curated drinks to cozy amenities, the offerings make for a fun, comfortable flight.

Alaska Airlines’ West Coast-themed offerings

Lagunitas Hoppy Water — Lagunitas Hoppy Water Alaska Airlines

The perks include products from noted West Coast brands, such as hoppy water, an espresso martini, a cozy blanket, and premium soap and lotion. Each has a distinct, quality feel and make air travel an upscale experience. Here are the details.

Recommended Videos

Noted brewery Lagunitas — based in California — brings its non-aloholic hoppy water to the skies. With zero alcohol, carbs, or gluten, it’s as healthy as it is refreshing. Since it’s brewed with hops, it offers a beer-like crispness. Beginning November 20, it’s complimentary in First Class and Premium Class, and available for purchase in the Main Cabin.

Stumptown Coffee Roasters, from Portland, offers its ready-to-go cocktail in a can, the Straightaway Nitro Espresso Martini.

Pacific Northwest-based outdoor company, Filson, brings its premium materials and craftsmanship to the First Class cabin with the First Class blanket. A design partnership between Filson and Alaska, the blanket is soft and warm, for a cozy long-haul flight.

Lastly, soaps and lotions by Salt & Stone are available in all onboard restrooms and Alaska Lounges. Made from natural ingredients, each offers upscale self-care.

Todd Traynor-Corey, Managing Director of Guest Products at Alaska Airlines, said: “Our guests value unique, high-quality experiences, and these new products allow us to elevate their journey while bringing a bit of regional pride to every flight. Partnering with Lagunitas, Filson, Salt & Stone and other West Coast companies is reflective of our commitment to support local brands and provide the ultimate premium guest experience.”

Mark Reif is a writer from Stowe, Vermont. During the winter, he works as a snowboard coach and rides more than 100 days. The…

Travel

Breeze Airways announces nonstop flights to this Florida getaway

Breeze Airways adds flights to Key West

breeze airways key west aircraft

Breeze Airways, an affordable nonstop carrier, has announced flights to Key West, Florida, starting June 12, 2025. The new route will be the premium leisure airline's 10th Florida destination and its 70th city served in the U.S. Bookings are available now.
Breeze Airways expands its Florida network

David Neeleman, Breeze Airways’ founder and CEO said: “We're excited to extend our service within the Sunshine State with the addition of new service to Key West. We're confident this will be a very popular addition to Breeze’s national network look forward to welcoming new and existing Guests to the area onboard an upcoming Breeze flight this summer.” The Key West routes embark from Orlando and Tampa on Sundays, Mondays, Thursdays, and Fridays.

Travel

Edelweiss Air takes delivery of this state-of-the-art aircraft

Edelweiss takes delivery of first Airbus A350

edelweiss airbus a350 aircraft aerial piz bernina

Edelweiss Air has taken delivery of the first of six Airbus A350-900 aircraft. It’s the first such aircraft with Swiss registration (HB-IBF), and it landed at Zurich Airport (ZRH) after embarking from Lourdes Airport (LDE). Following a pre-planned go-around, the plane took a celebratory lap of the airport before landing at 3:13 p.m. Once on the tarmac, the aircraft was greeted with a water salute by fire engines from the Zurich Protection & Rescue Service. Once stopped, it was welcomed by over 100 employees and the Edelweiss management team.
The Airbus A350-900 offers state-of-the-art technology and comfort

The A350-900 gives Edelweiss the latest in technology, efficiency, and comfort. It’s among the most fuel-efficient wide-body aircraft made, made possible by advanced engines and lightweight materials. Compared to Edelweiss’ current A340-300s, the A350 burns 25% less fuel and produces 25% less CO2. It also produces up to 50% less noise. Edelweiss Air’s new A350s will offer seating for 339, up from the A340-300’s 314. Edelweiss has six A350-900s on order, with the current A340-300s fully replaced by mid-2027. That’ll bring the airline’s long-haul fleet back to its pre-pandemic level of six aircraft.

Travel

Southwest changes baggage policy, points earning, and more

Southwest changes policies for baggage and points

southwest baggage points swaexterior 4 90e42d

Southwest has announced new policies on checked bags, points earning, and more. According to the airline, the initiatives “support business objectives and create choice for current and future Customers of America’s largest domestic carrier”. Perhaps most significantly, the airline will no longer offer two free checked bags for all passengers. Also included are adjustments to how Rapid Rewards members earn points on qualifying flights. These changes are in addition to the introduction of assigned seating, set to take effect in early 2026.
Southwest introduces significant changes

Over the years, Southwest’s trademark has been unassigned seating and two free checked bags. That’s in addition to its thrifty “Wanna Get Away” fares. As part of the company’s evolution, changes are on the horizon. Bob Jordan, President, Chief Executive Officer, & Vice Chairman of the Board of Directors at Southwest Airlines, described the changes: “We have tremendous opportunity to meet current and future Customer needs, attract new Customer segments we don’t compete for today, and return to the levels of profitability that both we and our Shareholders expect.”