Skip to main content
  1. Home
  2. Travel
  3. News

First-class cuisine: Alaska Airlines collaborates with acclaimed chef

Alaska Airlines debuts new first-class dining options

First Class cuisine aboard Alaska Airlines
Alaska Airlines

Alaska Airlines looks to take its first-class dining to new heights through a partnership with Brandon Jew, owner of San Francisco’s Michelin-starred Mister Jiu restaurant. The unique menu will be available on first class flights between San Francisco International Airport (SFO) and John F. Kennedy Airport (JFK) in New York. Beginning August 14, passengers can order from Chef Jew’s curated offerings.

Alaska Airlines First Class: World-class cuisine at 35,000 feet

Chef Brandon Jew
Chef Brandon Jew Alaska Airlines

Chef Jew’s menu taps into his Cantonese heritage and offers many of his signature dishes from Mister Jiu’s restaurant. Examples include congee (Chinese breakfast porridge), tender slow-braised duck with savory sesame egg noodles, and black cod with silken tofu. Alaska Airlines uses the same high-quality poultry as Mister Jiu’s, sourced from Liberty Farms in Sonoma County, CA, ensuring flavor and authenticity. 

Recommended Videos

Todd Traynor-Corey, Managing Director of Guest Products at Alaska Airlines, said, “We’re grateful to Chef Jew for his partnership in this exciting initiative and ongoing commitment to elevate the travel experience for our guests with sky-high hospitality and world-class cuisine.” 

He continued, “Our relationship with Chef Jew traces back several years ago, including working together to give back to the residents of San Francisco’s Chinatown. His commitment to quality, gastronomic craftsmanship and philanthropy aligns perfectly with our values.”

Additionally, to back Chef Jew’s charitable efforts, the airline will donate $5,000 to Gum Moon Women’s Residence, a local non-profit serving women and children in geographic transition. 

Commenting on the collaboration, Chew Jew said, “I’m so excited to partner with Alaska Airlines on their First Class menu, connecting my hometown of San Francisco with New York, a city where I’ve always dreamed of living in.”

Mark Reif
Mark Reif is a storyteller focused on the intersection of outdoor culture, travel, and design. From the peaks of Banff to the…
This New Montana Hotel Captures the Poetry of the Open Road
Helena's newest boutique hotel revives the spirit of the classic roadside motel.
Corner, Home Decor, Bed

In case you need another excuse for a Montana getaway this summer, a quirky new boutique hotel has opened in Helena, the Treasure State's capital. The Bell Hotel occupies the site of the former Bell Motel, a classic 1950s roadside lodge thoughtfully reimagined by CWG Architecture. Each of its 14 rooms features locally made chocolates, coffee, and artwork. While in town, ask the front desk about the Bell's Picnic in the Park package. The hotel supplies a basket of local treats and a blanket; Montana provides the sublime scenery and glorious weather. You're on your own for companionship.

Hannah honey was a peachy kind of girl/Her eyes were hazel and her nose was slightly curved/We spent a lonely night at the Memory Motel - The Rolling Stones

Read more
Want to feel like a lad watching England vs. Norway in New York City? The London is where it’s at
The quarterfinals are here. The London's where you should be.
Flag, Plant, City

The last quarterfinal games in the 2026 FIFA World Cup are here. England-Norway kicks things off in Miami before Argentina-Switzerland caps the day's action in Kansas City. One of the best things to come out of the World Cup has been the atmosphere these fans have provided at each city they've visited. We saw the amazing vibes out of Mexico City last week when England fans visited. Before the game, England fans partied and went toe-to-toe with Mexicans at bars everywhere. I know because I was there at The Dog House Pub.

After England beat Mexico in a classic Round of 16 game, fans flooded the streets and partied. We celebrated with England fans until the wee hours of the morning. If you have a serious case of FOMO, you need not worry. You can still catch good vibes and feel like a lad watching England-Norway at The London, A Luxury Collection Hotel, in New York City.

Read more
There’s more to do in Napa Valley than just wine tasting
Silverado Resort is the ideal place to experience it all
Silverado Resort in Napa Valley

Tell someone you're going to Napa Valley, and it conjures images of rolling vineyards and wine tastings. Both are good things to be sure, but there's more to do in Napa than sample fermented grapes. And that's good news for travelers who don't drink, want to explore a different side of Napa, or simply prefer other pursuits.

Napa Valley's wine country reputation, while well-earned, can overshadow what is a legitimately diverse playground. There are championship golf courses, world-class spas, hiking trails, a walkable downtown, and some of the best dining in the country. And it's all easily accessible, whether these activities are the focus of your trip or something to squeeze in between tasting rooms.

Read more