Ski Season Preview: Voormi Core Construction


Winter is upon us. For those of us that worship at the altar of the Snow Gods, this in-between seasons time is one of anticipation as we carefully watch weather forecasts, tune skis, and update gear. Every snow flurry brings hope that opening day at our favorite ski resorts will be that much closer. This year, we’ve carefully researched the best gear, found new trends in the industry, and discovered what will become favorite innovations. Stay tuned as we unroll our Ski Season Preview.

It’s no secret that merino wool is a wonder fabric. From moisture wicking technical baselayers to wool based fleece and puffy jackets, the outdoor industry has a well deserved love affair with merino. However, one small Colorado brand’s model of locally sourced wool, jobs in the mountain towns, and new waterproof technology is poised to upend the outerwear market.

Related: AMOS: Hand Crafted Goods | Woolrich Niner Boots

Voormi got their start sourcing wool and sewing garments in a tiny shop in Pagosa Springs, Colorado. Surrounded by more than a million acres of National Forest, they made local jobs and serious mountain inspired design a core foundation from the very beginning. Their early baselayers and hoodie designs show off that backcountry aesthetic, but it is the new Core Construction concept that has got us convinced that Voormi is the the future of wool.

Voormi’s Core Construction model relies on knitting a single layer of wool around a waterproof core membrane rather than the typical laminated two and three layer market standard. This means that rather than relying on slow vapor transfer through a polyurethane or teflon membrane and bonded face fabric, your wool jacket can provide ultimate breathability like a soft hoodie, but water resistance of a serious soft or hardshell. Right now there are a few products in development for the season, but the one we are most excited to look at is the AN/FO 3.0. Before, a wool jacket and trousers would have been the realm of mid-twentieth century skiers, Voormi’s new technology could return natural fibers to the forefront of fashion and function in the outdoor world. Combined with their sustainable business model and USA sourced materials, We won’t be surprised to see them start to take over the very competitive wool market overnight.

Outdoors

From the Office to the Trail, Here’s the Best Dual-Purpose Work Gear

Suits are tough to hike in and fast-drying nylon hiking pants don’t usually fly at the office. So what do you wear to be ready for a day of work, adventure, and a dinner out?
Fashion & Style

Cop these Men’s Peacoats and Stand Out from the Puffer Jacket Crowd

The coat became popularized for streetwear by the dapper Prince of Wales in 1869 and has been a mainstay of men’s style ever since.
Food & Drink

What Is Baijiu: 4 Brands to Try Right Now

Baijiu is one of the most-consumed spirts in the world. It's time to learn why.
Fashion & Style

The Best Men’s Parkas for Braving the Cold

The parka is the undisputed heavy hitter of any winter outerwear lineup.
Fashion & Style

Lems Trailhead Hiking Shoe Is Just as at Home on the Trail as It Is at the Taproom

Lems Trailhead hikers were designed to take you seamlessly from mountain to Main Street.
Culture

Where to Try Axe Throwing, Your New Favorite Sport

While we’ve been throwing axes at stuff since the first one was made, axe throwing as a sport developed where many great things do: a guy’s backyard in Canada.
Outdoors

L.L. Bean Teams Up with Main Craft Breweries for New Beer and Boot Collab

You can win a free pair of boots by simply enjoying some beer. Incredible, we know.
Travel

The Best Travel and Adventure Documentaries on Netflix Right Now

If you're reading this, you're staring at a screen. Wouldn't you rather be exploring a different part of the world than the Internet? So get inspired.
Outdoors

Everything You Need to Know to Get Your Scuba Diving Certification

Once you get past the sharks and kraken, it's surprisingly easy to master.
Outdoors

This Eco-Friendly Trekking Pole Plants Seeds as You Hike

FytoStick is a smart and efficient way to diminish your carbon footprint by playing Johnny Appleseed.
Outdoors

Prep Like a Survivalist With the 4 Best Bug-Out Bags

Hurricanes, locust swarms, alien invasion — no matter where you live, you’re at risk.
Food & Drink

How to Clean a Fish: A Quick Reference Guide

Knowing how to clean a fish is essential for anglers and aspiring chefs. These simple instructions and tools can help you prep your catch in no time.
Food & Drink

Lodge Wants You to Cook It All In Cast Iron on Your Next Camping Trip

Lodge released a new, versatile cast-iron set that can cook just about anything in the great outdoors.
Outdoors

BattlBox Delivers Monthly Outdoor and Survival Gear to Your Doorstep

The items range from relatively inexpensive gadgets to high-end outdoor equipment and survivalist paraphernalia.