Levi’s Wellthread X Outerknown Clean Up Dirty Denim with Fall 2018 Collab

Cleaning up the gear industry has become a popular mission these days. Patagonia is telling us to patch up our gear or buy used. Icebreaker can tell you exactly which farm their merino shirt came from. Hawaii has banned sunscreen chemicals that harm ocean reefs.

Outside the outdoor  industry though, companies have been slow to adopt new processes. Producing clothing can take thousands of liters of water from start to finish. Dyes leak into rivers harming wildlife and people. Workers are overworked and underpaid.

levis wellthread x outerknown collab

Levi’s and Outerknown are changing that.

Levi’s, one of the biggest producers of denim in the world, launched their Wellthread line in 2015 to start cleaning up the process for making their most popular products: jeans. Every season they tackle a new aspect of the process from dyeing to sourcing cotton to building longer lasting products, all while keeping an eye on the prize: a more sustainable denim.

This mission led Paul Dillinger (Levi’s Vice President and Head of Global Product Innovation and Premium Collection Design) to Outerknown, a premium surf-clothing company founded by pro-surfer Kelly Slater and designer John Moore. Wellthread and Outerknown both focus on sustainability, building longer lasting products and reducing the environmental footprint of our favorite pants and shirts. Levi’s ‘Waterless’ dying process used in the Wellthread products reduces the amount of water required by up to 70 percent.

But it’s not just about using less water. The collaboration with Outerknown also jump-started relationships with companies like Oceanworks, who produces buttons for the line with 100 percent recycled plastic pulled from the ocean.

Each of the products are also built with the end in mind. Plastic buttons on the Western shirt are easier to recycle than metal snaps. Pockets and linings are easier to remove. Linen is used where possible because it can be recycled together with cotton, whereas polyester can’t.

Outerknown co-founder John Moore said “when we launched Outerknown, Kelly Slater said in one of our first interviews that Outerknown wouldn’t do denim because it’s such a dirty business. I looked over, and he was wearing a pair of jeans and I was wearing my favorite Levi’s trucker jacket.”

Now they can feel less guilty wearing their favorite jeans and help clean up the industry all at the same time.

Check out our favorites from the Levi’s Wellthread X Outerknown Fall 2018 Collection and see what all the fuss is about.

Lined Trucker Jacket – $185 
levis wellthread x outerknown fall 2018 denim trucker jacket

This classic trucker has been updated for the environment with recycled, post-industrial ReFibra Tencel and removable hardware, pocketing, and labels.

Shop Now

Padded Western – $165
levis wellthread x outerknown fall 2018 padded western jacket

The blanket lining of this shirt jacket is sewn from post-consumer recycled denim and the shell is made from a recyclable cotton/linen blend, making this bad boy as recyclable as paper.

Shop Now

511 Slim Fit Jeans – $128
levis wellthread x outerknown fall 2018 leviswellthread511slimfit

Supima denim creates one of the most durable cotton fabrics that Levi’s Wellthread and Outerknown have ever made. The brand’s ‘Waterless’ dying process uses 70% less water to create these cool and collected jeans.

Shop Now

Pocket Tee – $40
levis wellthread x outerknown fall 2018 pocket tee

The blue color of this pocket tee is made from recycled blue jeans and the white comes straight from post-industrial cotton.

Shop Now

Fashion & Style

The Color of the Season: Where to Get it and What to Wear

It's not quite brown, not quite yellow, not quite orange, but something in between.
Fashion & Style

What’s in Our Weekender: Everything to Pack for a Weekend Away this Fall

Pro tip: Think about pieces that offer flexibility from dawn to dusk.
Fashion & Style

Shop the Latest and Greatest from Filson’s Fall Collection

Pack it in, layer up, and dive into our favorite fall and winter style picks from an iconic Pacific Northwest-based brand.
Food & Drink

Glenmorangie Debuts Limited Edition Wood Surfboards Made from Scotch Whisky Casks

Every custom Glenmorangie surfboard is beautifully and painstakingly crafted from ex-cask wood inside and out.
Outdoors

HoverGlide Is a Clever ‘Floating’ Backpack Designed to Save Your Spine

It might sound like infomercial-flavored nonsense but it's rooted in sound science.
Auto

Narke Is the Emissions-Free Electric Jet Ski That Batman Would Ride

This sexy futuristic jet ski has smartphone integration and a digital dash.
Outdoors

The Best First Aid Kits for the Home, Car, Hiking, and More

Accident, injuries, burns, bug bites, and worse can strike at any time. Be prepared.
Auto

Camp Literally Anywhere with the World’s 10 Most Extreme Overland Vehicles

Because it's more about the journey and less about the destination.
Outdoors

15 Best Travel Pants for Hiking, Exploring, and Everything in Between

Our favorite, all-around travel pants are suitable for every environment and activity, from finding comfort on the plane to finding adventure outdoors.
Outdoors

Cyber Wildlife Crime Sucks. But You Can Help Fight It Right There From Your Computer

The biggest marketplace for the illegal trade of wildlife isn't Africa or China, it's the web.
Outdoors

Elite Sniper School: Shoot at a Mile-long Target in Jackson Hole, Wyoming

Fewer than 10,000 people in history have joined the "One Mile Club."