Skip to main content

Oakley signs Min Woo Lee to team up for a new era in golf

Golf star signs with Oakley and embraces "A New Course is Calling" Initiative

By Sarah Joseph Feb 8, 2025 4:30 AM

Golf Star Min Woo Lee as he takes a swing — Oakley / Oakley

Everyone knows how important the right gear is in golf — and that includes eyewear. Oakley has just announced that they have officially signed golf star Min Woo Lee as the newest athlete on Team Oakley. This announcement follows Lee’s appearance at the WM Phoenix Open, where he made an impressive par-4 tee shot that led to a birdie on the 17th hole. This partnership aligns with Oakley’s A New Course is Calling initiative that strives to lead the charge in the evolution of the game.

Min Woo Lee has had an impressive career, both on the PGA and the DP World Tours, grabbing titles left and right with his aggressive playing style and fearless mentality. This is something that Oakley wishes to celebrate in its athletes, so this partnership seems to be the perfect fit for both parties.

Recommended Videos

“Min Woo Lee represents everything this new era of golf is about – confidence, individuality and an unshakable drive to push boundaries to redefine what’s possible on the course,” said Corey Hill, Head of Global Sports Marketing at Oakley. “A New Course is Calling isn’t just a tag-line; it’s a movement redefining the sport. This movement will inspire everything we do from research and design, to athlete partnerships, technology for the course and more. Min Woo Lee embodies this mentality, and we are here for it.”

Min Woo Lee responded with heartfelt comments. “Joining Team Oakley is more than just a partnership – it’s about paving a new course for the future of golf,” said Min Woo Lee. “I’ve always admired how the brand challenges convention with innovation and style, and that mentality resonates with how I approach the game. I want to play my way, bring personality to the course, and inspire the next generation to do the same. A new course is calling and I’m ready to answer it.”

Lee teed up the partnership sporting Oakley’s Sphaera Slash, a full-wrap design that features Prizm Lens Technology for enhanced contrast, an ultra-light O Matter frame, and Unobtainium grips.

With a bright sense of adventure and a heart for the mountains, Sarah is always thrilled to share nature with others through… Read Full Bio

Topics

Golf

Uncompromising: Ball and Buck’s collaborations with bestselling author Jack Carr are what outdoor retail dreams are made of

Jack Carr

The steam was how I knew it was done. Making food over an open flame feels different than making it on the stove at home. There is a feeling of ancient skill, an ability to survive on very little. You have dispensed with the comfort of the modern world and taken yourself back to the way ancient man made their food over a flame with wood gathered from the forest and minimal ingredients. At least, that is how it feels until I use my modern multitool to flip the steak on the cast iron skillet I placed over the fire I made with a modern lighter. Look, I am all about remembering who we used to be, but that doesn’t mean I want to dispense with ALL the comfort or the tools of today. Camping is one of the last activities of the modern family where you can leave all screens behind. And when I hit the woods, I like to go all out with something that will last me. Quality. Ruggedness. Dependability. Things that keep me taken care of. That is why I love Ball and Buck.

Something else I like to do when I go out there is read. Sure, it could be anything from a military memoir to instructions on how to make a steak in a cast iron skillet over an open flame, which may or may not be more done than it should be. But recently, it has been Jack Carr. The Fourth Option hit the shelves this summer, and it was one of the best books of the year. I love his work, so imagine my surprise when I discovered that he has an entire collection with Ball and Buck.

I tried the Yozma IN 10 Pro electric dirt bike, and it was nothing like riding an e-bike

i tried the yozma in10 pro electric dirt bike and it was nothing like riding an e img 0424

I’ve spent plenty of time riding e-bikes, but I’d never ridden an electric dirt bike before. When I had the opportunity to try the Yozma IN 10 Pro, I was curious to see how the two would compare. As it turns out, they’re completely different experiences. The IN 10 Pro is fast, surprisingly loud, and considerably more powerful than anything I’d ridden before.

I didn’t push the bike anywhere near its advertised top speed of 50 mph, and I didn’t need to. Even at lower speeds, riding the IN 10 Pro was a lot of fun. Between the powerful acceleration, responsive steering, and the way it handled gravel and dirt, there was plenty to enjoy. And despite all that power, the ride was surprisingly comfortable, even over uneven ground. It didn’t take long for me to understand why people love riding dirt bikes.

Arc’teryx x BEAMS: The blend of Alpine tech and Tokyo style

Arc'teryx x Beams

The new Arc’teryx x BEAMS collection celebrates the brands’ 25-year collaboration and the blending of technical function with street-savvy style. The line highlights a re-creation of the 1998 Arc’teryx Theta hardshell, a Gamma softshell jacket, and Jogen bouldering pants. All come in the signature Kōyō color palette, modeled after Japan’s autumn leaves.

I wore the Gamma Jacket and Jogen pants during the fall changeover in Virginia’s picturesque Shenandoah Valley, testing for warmth, wind resistance, and style. Here’s my take.