Skip to main content

TikTok ‘Ghost Kitchens’ Featuring Viral Foods to Open in March

Who can say “no” to KitKat cheesecake? Apparently not too many people, based upon the several million views and several hundred thousand loves the November TikTok creation received.


Related Videos

Have you tried KitKats? #kitkat #cheesecake #chocolate #tiktokfood #foodtok

♬ Iko Iko (My Bestie) (feat. Small Jam) – Justin Wellington

From tasty treats like whipped coffee to cooking tricks like juicy smash burgers, crispy bacon twists, and pasta chips and dip, TikTok users are regularly concocting viral creations that users can replicate. Inspired by these homemade meals, Virtual Dining Concepts decided to take the idea a step further. On Dec. 17, TikTok announced that it would partner the streaming platform with Virtual Dining Concepts to launch a delivery-based food service chain beginning in March 2022. Dubbed TikTok Kitchens, the collaborative venture plans to bring these buzz-worthy innovations to hundreds of restaurants in the real world.

With over a billion users, TikTok provides a vast space for culinary creators. From original recipes to gastronomic hacks, virtual chefs are some of the most popular TikTok video makers, generating hundreds of millions of views.  The menu will celebrate creators while offering restaurants across the country the opportunity to opt-in and become a market partner.

TikTok Kitchen meals from Virtual Dining Concepts.
Virtual Dining Concepts

According to Business Insider, Virtual Dining Concepts will launch approximately 300 ‘ghost kitchens’ that will put together meals via kitchens in national chain restaurants like Buca di Beppo and Bertucci’s. Rising from the aether during the pandemic, ‘ghost kitchens’ provide delivery and drive-through orders sans physical storefronts. The idea here is to deliver tasty TikTok treats to curbsides and doorways without the necessity of dining rooms.

Related Guides

It helps that Virtual Dining Concepts co-founder Robert Earl is the current chairman of Earl Enterprises, which specializes in marketing and operations for a vast collection of brick and mortar chain restaurants, including Buca and Bertucci’s, in addition to at least eight additional ubiquitous eateries.

This will include hyped meals with over a million views like Grilled Cheese Social’s Feta Cheese Pasta and Pure Wow Recipe’s sliced corn cobs baked into delicious “ribs.” With #foodtok garnering over 12.1 billion views, there certainly seems to be plenty of room for TikTok Kitchens to grow.


Baked feta pasta viral recipe! Inspired by #uunifeta via @liemessa & @tiiupiret #learnontiktok #foodtiktok #foodie

♬ She Share Story (for Vlog) – 山口夕依

These ‘ghost kitchens’ rising from the social media platform won’t be limited to Earl Enterprises, either. Restaurants countrywide can apply today to become TikTok partners via a Virtual Dining Concept application.

Virtual Dining Concepts told Bloomberg that it’s aiming to have 1,000 locations opened by the end of 2022.

Read More: Odell Beckham Jr. Teams Up With Kendall Jenner as Mugging Moon Oral Care Partners

Editors' Recommendations

These are the 7 best Mexican restaurants this side of the border
There's no shortage of good Mexican restaurants here in the states — These are the very best
The Original Ninfa’s

Of the many truly great cuisines out there, Mexican must be in the mix. It belongs in the same breath as Italian and French, full of diversity, dynamism, incredible age-old recipes and techniques, and a lot of food that's just plain fun to eat.

Yes, our country is home to some fantastic Mexican restaurants, from family-friendly outposts to high-end establishments redefining the very genre. And it's not just happening in border states like Texas, Arizona, and California. There's great Mexican cuisine all over the United States.
So, while this is by no means the definitive list of best Mexican restaurants in the nation, it is a collection of some of the finest. If you’re looking for an iconic experience, authentic dishes, or simply a great a meal, these options will never disappoint.

Read more
These 10 NYC restaurants are worth splurging for
Ready to splurge on a memorable meal in the Big Apple? Here are your ten best bets for a fantastic dining experience
A dish at Per Se in NYC.

Most New Yorkers have an opinion on the best restaurants in their city and no two ever seem to be exactly alike. Makes sense, given the countless number of great eateries in the Big Apple. From incredible ethnic food to high-end fusion, New York City has it all.

But if one really had to whittle it down to a list of must-visits while there, what would that list look like? We did the homework and came up with a top ten for the ages, full of restaurants that offer jaw-dropping culinary experiences. You'd be lucky to land at any one of these tables over a lifetime as these restaurants are home to some of the best chefs in the world.

Read more
A chef breaks down East Coast vs. West Coast oysters (plus, which is best)
Chef Michael Cressotti of Mermaid Oyster Bar breaks down the flavors and varieties of these delicious mollusks
Plate of oysters on ice.

A dozen oysters at Mermaid Oyster Bar. Melissa Hom

Fresh, flavored, and packed with umami, raw or cooked oysters are some of the best bites of seafood anywhere. However, for those of us who aren't seafood experts, deciphering the different types of oysters can be confusing. From the labels of East Coast, West Coast, Kumamoto, or Island Creek, there's a lot of information to break down for oysters.

Read more