Skip to main content

TikTok ‘Ghost Kitchens’ Featuring Viral Foods to Open in March

Who can say “no” to KitKat cheesecake? Apparently not too many people, based upon the several million views and several hundred thousand loves the November TikTok creation received.

@fitwaffle

Have you tried KitKats? #kitkat #cheesecake #chocolate #tiktokfood #foodtok

♬ Iko Iko (My Bestie) (feat. Small Jam) – Justin Wellington

From tasty treats like whipped coffee to cooking tricks like juicy smash burgers, crispy bacon twists, and pasta chips and dip, TikTok users are regularly concocting viral creations that users can replicate. Inspired by these homemade meals, Virtual Dining Concepts decided to take the idea a step further. On Dec. 17, TikTok announced that it would partner the streaming platform with Virtual Dining Concepts to launch a delivery-based food service chain beginning in March 2022. Dubbed TikTok Kitchens, the collaborative venture plans to bring these buzz-worthy innovations to hundreds of restaurants in the real world.

With over a billion users, TikTok provides a vast space for culinary creators. From original recipes to gastronomic hacks, virtual chefs are some of the most popular TikTok video makers, generating hundreds of millions of views.  The menu will celebrate creators while offering restaurants across the country the opportunity to opt-in and become a market partner.

TikTok Kitchen meals from Virtual Dining Concepts.
Virtual Dining Concepts

According to Business Insider, Virtual Dining Concepts will launch approximately 300 ‘ghost kitchens’ that will put together meals via kitchens in national chain restaurants like Buca di Beppo and Bertucci’s. Rising from the aether during the pandemic, ‘ghost kitchens’ provide delivery and drive-through orders sans physical storefronts. The idea here is to deliver tasty TikTok treats to curbsides and doorways without the necessity of dining rooms.

Related Guides

It helps that Virtual Dining Concepts co-founder Robert Earl is the current chairman of Earl Enterprises, which specializes in marketing and operations for a vast collection of brick and mortar chain restaurants, including Buca and Bertucci’s, in addition to at least eight additional ubiquitous eateries.

This will include hyped meals with over a million views like Grilled Cheese Social’s Feta Cheese Pasta and Pure Wow Recipe’s sliced corn cobs baked into delicious “ribs.” With #foodtok garnering over 12.1 billion views, there certainly seems to be plenty of room for TikTok Kitchens to grow.

@grilledcheesesocial

Baked feta pasta viral recipe! Inspired by #uunifeta via @liemessa & @tiiupiret #learnontiktok #foodtiktok #foodie

♬ She Share Story (for Vlog) – 山口夕依

These ‘ghost kitchens’ rising from the social media platform won’t be limited to Earl Enterprises, either. Restaurants countrywide can apply today to become TikTok partners via a Virtual Dining Concept application.

Virtual Dining Concepts told Bloomberg that it’s aiming to have 1,000 locations opened by the end of 2022.

Read More: Odell Beckham Jr. Teams Up With Kendall Jenner as Mugging Moon Oral Care Partners

Editors' Recommendations

Topics
Matthew Denis
Former Digital Trends Contributor
Matt Denis is an on-the-go remote multimedia reporter, exploring arts, culture, and the existential in the Pacific Northwest…
Want to jumpstart your gut health? Try these 5 breakfast foods
5 delicious gut-healthy breakfast ideas your tastebuds will also love
a raseberry smoothie in a mason jar on a table

Whether breakfast is the most important meal of the day is a food fight. Generally, you want to eat nutritious, filling foods throughout the day to power through your to-dos and feel good doing so. Still, breakfast sets the table for all that. In particular, a filling, nutrient-dense, gut-healthy breakfast can do wonders.

"After fasting overnight, your gut is ready to efficiently absorb nutrients," said Beata Rydyger, BSc, RHN, a registered nutritionist and nutritional contributor to HPVHUB. "Eating a breakfast rich in fiber, probiotics, and prebiotics supports the growth of beneficial bacteria in the gut, improves digestion, and keeps the balance of microbes healthy." 

Read more
The paper plane cocktail puts a bourbon twist on a classic drink
This contemporary take on the Last Word is already a classic.
Paper Plane

The cocktail renaissance of the early aughts has returned many classic cocktails to the prominence they deserve. It’s also paved the way for talented, creative bartenders to create contemporary cocktails that will one day be referred to by the “classic” moniker. While there are countless complex cocktails crafted in the last few decades, one of the best is the Paper Plane.
What is a Paper Plane?

Similar to a classic Last Word which consists of equal parts gin, Green Chartreuse, lime juice, and maraschino liqueur, the Paper Airplane is made with equal parts bourbon, Amaro Nonino, Aperol, and lemon juice. While the two drinks might not seem similar, it’s the number of ingredients and equal parts that make them mirror images (albeit a bit foggy) of each other.

Read more
How to open a beer bottle without an opener – you have lots of options
Don't worry, you will get that bottle open
Opening a bottle with a lighter

The crisis? You want to enjoy a beer, but you have no bottle opener. Don't panic, because we're going to get through this thing. After all, it's surprisingly easy to open a beer bottle without an opener. All the bottle opener does is use a bit of leverage to bend the cap, anyway. So let's create some leverage, and then let's drink some beer.

A quick note before we get started: It's easy to open beer bottles using rings, but the potential for damaging your ring or your metacarpal is very high, so we've left that one out.
How to open a beer bottle with a lighter

Read more