The Bitter Truth has resurrected the drink with one of their latest releases, Pink Gin.
Nose: The nose is slightly medicinal, with licorice and fruity-lemon notes standing out more than anything else. These scents fade into a sweet, floral air.
Palate: This gin is soft of the palate and has a little thicker mouth feel than most other gins. The flavor of juniper is there, but it is overshadowed to a large extent by licorice and fennel. This might seem odd for a gin, but you have to remember that this is a gin based on a cocktail in which the secondary component was bitters.
Finish: A Short, sweet finish. Some herbal notes are there, mixing with just a hint of sweet warmth on the fade.
Final Thoughts: I was hesitant at first before opening this spirit because I hadn’t seen the story behind it. Without knowing that pink gin was originally a cocktail, it could easily be conceived of as another gimmick meant to sell a product. That being said, this is a gin lover’s gin, not just for the subtle juniper notes and the pleasant mouthfeel, but for its attachment to an historical gin moment.
Also, I can’t get over this description of the gin, found on The Bitter Truth’s site: “This minx is not just a common gin with a fake tan; it’s a sophisticated metro-sexual in a salmon jumper.”
The Bitter Truth Pink Gin is 40% ABV and retails for $39.99.
