Skip to main content

Burger King Rolls Out Impossible Whopper Nationwide

To the delight of many, Burger King is amping up its service of the Impossible Burger.

While the Impossible Burger has been nearly impossible to find recently, Burger King is rolling out the Impossible Whopper nationwide this month. (By our accounts, Impossible Burgers are pretty solid.)

Recommended Videos

Beginning August 8, Burger King will serve up the Impossible Whopper for a limited time to allow for a taste test and see if it’s comparable to the original beef-based Whopper. The specialty item is currently slated to be on the menu a limited time at a suggested price of $5.59.

impossible whopper
Burger King

The Impossible Whopper is “100% Whopper, 0% beef,” but like the original Whopper, it’s flame-grilled with sliced tomatoes and onions, lettuce, mayonnaise, ketchup, and pickles on a sesame seed bun.

Burger King first tested the Impossible Whopper idea earlier this year in St. Louis before announcing a planned rollout. The chain known for its grilled flagship item became the first coast-to-coast restaurant to serve up Impossible Burgers. Making a spin of its famous burger with the plant-based patty could be a sign of things to come.

Burger King launched a social media campaign with a Burger King disguised as an Impossible Foods restaurant:

Burger King | The Impossible Restaurant

Impossible Foods recently announced it plans to quadruple production this year and plans to launch in grocery stores in September. The production is needed whether or not it hits store shelves since the brand has faced shortages.

The path to the supermarket was opened up when the Food and Drug Administration approved the use of soy leghemoglobin as a color additive. Until that approval, the only channel of distribution was through restaurants, first in high-end joints like David Chang’s Momofuku Nishi in new York City, and then in fast-food restaurants, like Burger King, Qdoba, and White Castle. The company also tested plant-based sausage at Little Caesar’s earlier this year. Despite the shortages and restaurant-only service, Impossible Foods products are supposedly found at 10,000 locations.

Launched in 2016, the brand is on Impossible Burger 2.0 and Impossible Foods has a goal of eliminating meat consumption by 2035. So far, 98% of meat substitute buyers also buy regular meat, according to Nielsen. The company has raised more than $300 million in investments from investors like Google Ventures, Khosla Ventures, Viking Global Investors, UBS, and Bill Gates.

Pat Evans
Pat Evans is a writer based in Grand Rapids, Michigan, focusing on food and beer, spirits, business, and sports. His full…
A Michelin-starred chef guides us on pairing wine and pasta
pasta courses at Massara NYC

Enjoying a nice bowl of fresh pasta? While steak and wine are often touted as the perfect pairing, pasta is also a complex pairing for wine. But with so many pasta types, cooking styles, and sauces, pairing pasta with wine is a complex task. We decided to try out the new pasta-tasting menu at Massara, a Southern Italian restaurant in New York helmed by Chef Stefano Secchi of Rezdôra (a one Michelin-starred restaurant).

"Michael Duffy and the somm team has done well in the pairing," said Chef Stefano Secchi. "Luckily, the wines on our list pair well with the food eaten in the region…a strong ethos and throughline of our restaurants."  

Read more
I tried the Kamado Joe Konnected Joe—here’s how it handled real recipes
Even if you make mistakes you can create crowd-pleasing meals with Kamado Joe Konnected Joe
Pre-heating the Kamado Joe Konnected Joe guarded by with Happy.

I jumped at the chance to test the Kamado Joe's Konnected Joe Digital Grill and Smoker. Like most members of our extended family of avid cooks and eager eaters, I enjoy grilling year-round. Still, my experience has been limited to conventional charcoal grills and three-burner propane grills. I was curious about what it would be like to cook with a ceramic grill, and grew even more excited by the prospect of precise temperature control promised by the Konnected Joe.
Why cook with a kamado-style grill

Kamado-style ovens, stoves, and grills use heated stone or ceramic to provide radiant heat that cooks the food. The Kamado Joe brand of kamado grills cooks with radiant heat, with thick ceramic sections in the cooker. It can take some time to reach the desired temperature, but the grill's heavy insulation retains the heat for a long time.

Read more
How I upgraded my De’Longhi Rivelia to make incredible cold espresso drinks
How to unlock six new cold foam recipes
De'Longhi Rivelia

I first started using the De'Longhi Rivelia espresso machine, the brand's newest fully automatic, innovative, and touchscreen espresso maker for home use. I was instantly impressed with how easy this espresso maker was to use and how quickly it made it possible to prepare all my favorite espresso-based beverages.

Ironically, I was so caught up in learning how to use the machine to make hot coffee drinks that I forgot it could also make cold coffee drinks. Once I upgraded with the De'Longhi LatteCrema Cool kit, I unlocked a whole new world of possibilities for cold coffee drinks, from an iced white flat to an iced cappuccino. This tiny upgrade changed the game, solidifying just how much I love this espresso machine.
De'Longhi Rivelia LatteCrema Cool

Read more