Skip to main content

Hennessy Cognac and Lebron James unite to launch a limited-edition expression

Hennessy and Lebron launched a new, exciting Cognac

By Christopher Osburn Sep 26, 2024 10:10 AM

Hennessy

As if Lebron didn’t have enough going on with the Olympics last summer and the upcoming NBA season, he’s now collaborating with famed Cognac house Hennessy to launch a VS expression called Hennessy Limited Edition by LeBron James.

This partnership between James and Hennessy is a melding of two juggernauts. There aren’t many players more iconic in NBA history (not just today) than the four-time NBA champion (and four-time MVP). There aren’t many Cognac houses more well-known and entrenched in history than Hennessy. It only made sense that the two would collaborate eventually.

Recommended Videos

“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,” James said in a press release. “I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy.”

The Cognac

Hennessy

The expression inside is a mellow, sippable, complex VS Cognac. And while the spirit inside is memorable, it’s the bottle we’re most interested in. This limited-edition bottle features an illustration of James in purple and orange with the Hennessy Bras Armé intertwined with the future hall-of-famer’s well-known crown sleeve tattoo.

Where can I buy it?

Hennessy

If you want to get your hands on this limited-edition Cognac, you can buy it at retailers throughout the US beginning on September 30, 2024, for a suggested retail price of $53.99.

Christopher Osburn is a food and drinks writer located in the Finger Lakes Region of New York. He’s been writing professional Read Full Bio

Topics

Liquor, Beer, Wine & Drinks

Flavors to watch in 2027: Coffee flavor trends

Latte

As the year winds down, the flavored coffee world gets extra busy. From pumpkin spice in the fall to gingerbread and pecan praline around the holidays, flavored coffee always seems to shine toward year-end. As we look ahead to 2027, Christophe Ernotte, VP of North America at La Cimbali, shares his thoughts on where beverage flavor is headed next year. From nutty, green flavors like matcha and pistachio to brighter, more acidic, citrus-forward drinks, here’s what Ernotte believes may become 2027’s hottest coffee flavor trends.

Coffee and espresso flavor trends to gain momentum

The best non-alcoholic fall beers to celebrate Sober October

Deschutes

Dry January might be the most popular month for taking a break from alcohol, but Sober October is a close second. If you’re spending this month sans alcohol and you’re getting tired of simply drinking sparkling water, there are options aplenty, especially if you’re usually a beer drinker.

If you didn’t know it already, the non-alcoholic beer world has improved a lot in the last decade. When I first started writing about alcohol twenty years ago, I wrote an article where I taste-tested NA beers and the results were fairly brutal. While I won’t name the beers, pretty much all were fizzy, yellow, and at best fairly flavorless. In essence, they didn’t really taste like beer. That’s definitely not the same today. It’s a whole new world of non-alcoholic beer.

Tom Brady-backed Hero launches low-carb pasta for National Pasta Month

Hero

October is National Pasta Month — and if you ask me, it’s not getting nearly enough hype. There’s never a bad time for pasta, but the high carbohydrate content can keep people running the other way. Luckily, Hero has us covered, bringing back pasta night with three new low-carb pasta shapes. Backed by celeb athletes like Tom Brady and Kevin Durant, the Hero Pasta collection now includes Elbow Macaroni, Penne and Mini Spirals. All three deliver the taste, texture, and bite of traditional pasta with a fraction of the carbs.

Every box of Hero Noodles has the same nutrition profile: 5g net carbs, 0g sugar, 32g fiber, 12g plant-based protein, and 80 calories per serving. With over 40,000 5-star reviews, Hero has shown that pasta lovers no longer have to settle for pea-based noodles, spaghetti squash, or cauliflower stand-ins. For someone like me who has followed a generally low-carb diet for years, innovations like Hero’s low-carb noodles are a true game changer (and make it possible to enjoy National Pasta Month just like everyone else).