Hennessy Cognac and Lebron James unite to launch a limited-edition expression

Hennessy and Lebron launched a new, exciting Cognac

By Christopher Osburn Published September 26, 2024

Hennessy

As if Lebron didn’t have enough going on with the Olympics last summer and the upcoming NBA season, he’s now collaborating with famed Cognac house Hennessy to launch a VS expression called Hennessy Limited Edition by LeBron James.

This partnership between James and Hennessy is a melding of two juggernauts. There aren’t many players more iconic in NBA history (not just today) than the four-time NBA champion (and four-time MVP). There aren’t many Cognac houses more well-known and entrenched in history than Hennessy. It only made sense that the two would collaborate eventually.

Recommended Videos

“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,” James said in a press release. “I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy.”

The Cognac

Hennessy

The expression inside is a mellow, sippable, complex VS Cognac. And while the spirit inside is memorable, it’s the bottle we’re most interested in. This limited-edition bottle features an illustration of James in purple and orange with the Hennessy Bras Armé intertwined with the future hall-of-famer’s well-known crown sleeve tattoo.

Where can I buy it?

Hennessy

If you want to get your hands on this limited-edition Cognac, you can buy it at retailers throughout the US beginning on September 30, 2024, for a suggested retail price of $53.99.

Christopher Osburn

Writer

Christopher Osburn is a food and drinks writer located in the Finger Lakes Region of New York. He's been writing professional

Topics

Liquor, Beer, Wine & Drinks

Food & Drink

Woodinville is launching its oldest rye whiskey to date

woodinville is launching an eight-year-old rye whiskey

Woodinville

The well-known Washington State-based distillery Woodinville Whiskey Co. just released its oldest rye whiskey to date. Matured just a shade under a decade, the whiskey was launched this past weekend at the distillery.
Woodinville 100% Rye Aged 8 Years

As the name suggests, this is a rye whiskey boasting a mash bill of 100% rye. Grown, distilled, and matured in Washington State, this complex rye whiskey was matured for a minimum of eight whole years. The Rye was grown at the nearby Omlin family farm in Quincy, Washington. After harvesting, it’s shipped across the mountains to Woodinville, where it’s milled, mashed, and distilled.

Food & Drink

Old Fitzgerald launches 7-Year-Old Bottled-in-Bond Bourbon

Heaven Hill is set to launch a new signature Old Fitzgerald expression

Old Fitzgerald

Today, renowned Kentucky distillery Heaven Hill announced the launch of Old Fitzgerald launch 7-Year-Old Bottled-in-Bond Bourbon. Not only is this the newest expression from the famed brand, but the distillery revealed that it will be the renowned brand's new signature expression. It's also being released to coincide with the 155th anniversary of John E. Fitzgerald trademarking the brand Old Fitzgerald.
Old Fitzgerald 7-Year-Old Bottled-in-Bond

This new addition to the Old Fitzgerald lineup was created with a mash bill consisting of 68% corn, 20% wheat, and 12% malted barley. It was matured for seven years in Level 3 charred new American oak barrels. Like all bottled-in-bond bourbons, it's bottled at 100-proof.

Food & Drink

Just in time for summer, Cruzan Rum is launching a 13-year-old expression

Cruzan Rum is launching a 13-year-old expression perfect for summer drinking

Cruzan Rum

St. Croix-based Cruzan Rum isn’t messing around. Just in time for the warmer months, the popular spirits brand is launching its oldest aged rum to date. It’s called Cruzan Island Reserve 13 Year Old, and if you’re a rum drinker, it should be the newest addition to your home bar.
Cruzan Island Reserve 13-Year-Old

This new expression from Cruzan Rum isn’t simply a rum that was matured for thirteen years. No, it’s a blend of thirteen, sixteen, and twenty-year-old rums. Each was matured in ex-bourbon barrels before being hand-selected and blended by a team that was led by Quality Manager Cole McCreary.