The pop-up pub and mobile block party is bringing beer, food, games and philanthropy to 5 cities around the US this year
Food trucks are booming in popularity in the US, so it’s only natural we’d see the evolution of the “pop-up pub,” too. Sometimes you visit the brewery – but sometimes the brewery comes to you.
Oregon’s Deschutes Brewery brings its 400-foot-long street pub (AKA “The World’s Largest Pop-up Pub”) to different cities each year for a mobile block party. The pub will have more than 50 beers on tap, pouring a large selection of Deschutes Brewery beers. Look for offerings like the popular Mirror Pond Pale Ale, Black Butte Porter, and Fresh Squeezed IPA, and even sought after Reserve Series beers like The Abyss.
No pub experience would be complete without food, and the pop-up pub is no exception. Deschutes will be partnering with local chefs in each city for unique food pairings, and you can enjoy your brews and bites while listening to local bands as well.
But the pop-up pub is more than a beer and food party – it’s also philanthropy. The Deschutes’ Street Pub tours raise money for nonprofits, and have brought in more than $835,000 in the last two years.
New this year – Deschutes Brewery is going even bigger, and expanding the mobile block party by partnering with three other Oregon companies: Hydro Flask, Humm Kombucha and KEEN Footwear. Each partner will bring some additional experiences, entertainment, and fund-raising opportunities to the pop-up pub party.
Hydro Flask will have a hydration station and interactive booth experience with donate-to-play brew-pong games. Humm Kimbucha’s Creation Station will host collaborative art projects and activities for the whole family. KEEN Footwear will have a photo booth, big wheel races and disc golf.
Here are the cities and dates for the 2017 Street Pub tour:
- Cincinnati, OH – June 24
- Roanoke, VA – July 15
- Milwaukee, WI – July 22
- Portland, OR – September 23
- Sacramento, CA – October 14
Check out this video for a recap of last year’s street pub tour:
