Skip to main content

Blue Moon beer has one of the weirdest (and best) Dry January promos we’ve ever seen

Buy some Blue Moon beer, get a discount code on Blue Moon beer - easy!

Blue Moon

Blue Moon is a big name in the beer world. It’s been one of the most well-known wheat beers since its inception in 1995. It’s such a household name that it’s the kind of beer that probably wouldn’t see much of a dip in sales even if it never advertised again. But that’s not necessarily the case for its new non-alcoholic Belgian-white ale. And since drinkers might not be completely aware of this alcohol-free offering, the brand launched one of the weirdest and best dry January promotions ever.

If you’re unaware of dry January, it’s a time when many people attempt to “dry out” from the recent holiday season. There’s a good chance that due to all the social gatherings and parties, many drinkers had a few too many beers, glasses of champagne, and boozy cocktails. While it’s a great idea for many drinkers health-wise and as a way to start a new year on the right foot, like many resolutions, about halfway through the month, beer starts to look more and more appealing. Luckily, the folks at Blue Moon figured out a way to help you fight your urge to sip alcohol-filled frosty brews.

Blue Moon

Dry-Back January

They’re calling it “Dry-Back January,” and the promotion began on January 12. You might not know why that date is important and why the promotion wasn’t simply running all month long. Well, according to experts, January 12 is the day when most people give up on their dry January aspirations. It’s even referred to as “Quitter’s Day” because of the high percentage of drinkers who decide to crack open a beer and say that they gave it the ‘ol college try but just couldn’t last a whole month.

Dry-Back January works like this: for every six-pack of Blue Moon Non-Alcoholic purchased from Quitter’s Day until January 31st, Blue Moon will give you a rebate that can be used to purchase a six-pack of any beer in the Blue Moon Portfolio. That means that for all the NA beer you enjoy this month, you can sip on the same amount of alcohol-filled brews when you get back to your drinking ways in February or beyond.

Blue Moon
Dorrell Tibbs/Unsplash

How to get your free beer

Well, technically, it’s not free beer per se. It’s more like buy one get one free. The goal is to get drinkers to try its NA beer so maybe they’ll want to grab it in the future. To get your free sixers, you need to submit your receipts at to receive a rebate. But that’s not all. Since the folks at Blue Moon understand that their beer tastes better with a slice of orange, they’ll even pay for the orange. Yes, you read that right.

Editors' Recommendations

Christopher Osburn
Christopher Osburn is a food and drinks writer located in the Finger Lakes Region of New York. He's been writing professional
Here are 8 stellar ingredients worth considering when deciding what to mix with beer
Thinking about mixing with beer? Here's where and how to start
Beer margaritas

Mixology is all about being adventurous. It's what birthed amazing drinks like the Corpse Reviver cocktail and why we run into unexpected refreshers like cocktails made from Marsala. Simply put, trial and error can get you to some really tasty new frontiers.

For most, a good beer is considered something you enjoy on its own, preferably in a proper pint glass. Well, there's some truth to that, but it sounds a little stuck in tradition to us. After all, there are so many beers out there, from light and refreshing lagers to winter-ready stouts (shoot, there are even smoothie sour beers). Beer can be enjoyed neat but it can also be mixed into some delicious, suds-based concoctions.

Read more
The best IPA beers to drink in the winter, according to bartenders
Best IPAs for winter
Beer glass

The winter months (and January) are well-known for their porters, stouts, and generally darker, bolder, richer beers. But you can only drink so many barrel-aged stouts and barleywines before looking for something lighter, hoppier, and more thirst-quenching. That’s why we spent the winter months mixing in an IPA here and there.

Why IPAs?
What’s not to love? Hazy, juicy New England-style IPAs, piney, bitter West Coast IPAs, and every other style of IPA are ideally suited for the colder months. These hoppy brews are like a tropical, dank vacation from the freezing air outside.

Read more
There are several health benefits of wine – we explain them here
We turned to an expert to find out why wine is good for us
Selection of ETTORE Wine bottles on wooden table.

Beyond its endless variety of styles and flavor profiles, wine is also a beverage with fantastic health benefits. In fact, these benefits have been historically embraced in some cultures with impressive results. In France, the rate of heart disease is comparatively low — a curious fact considering the country's notorious love for butter and cheese. This phenomenon is known as the French paradox. For some health experts, France's consumption of red wine is the answer to this conundrum. According to the Mayo Clinic, when consumed in moderation, the high level of antioxidants in wine can help reduce bad cholesterol levels.

But not all wines are created equal. At ETTORE, founder and experienced winemaker Ettore Biraghi has made high-quality wines his passion in life. A certified organic winery in Mendocino, California, ETTORE is centered on sustainable farming practices with an emphasis on producing the finest grapes in the wine industry. As an expert on everything wine, Biraghi shared his expansive insights into the health benefits of this alcoholic beverage.
"Wine is a great way to keep your spirits high and happy!" Biraghi said. "Drinking wine in moderation can be healthy, especially when it is well-sourced, organic wine like ETTORE, and is best enjoyed with good company!"

Read more