The concept is simple: All men don’t fit into a small, medium or large. And yes, higher end brands have collar and sleeve length options but they still don’t always work or come in exactly your length. At the new e-commerce site, Stantt (derived from Constant Improvement) , they ask you to measure your arms, chest and waist, send in the measurements and BOOM, you got a shirt that fits you just right.
Friends Kirk and Matt began working on this concept two years ago and have zero background in fashion, “We think this works in our favor,” they told us. They have 50 different sizing options so if the first shirt they send doesn’t fit they most likely know what is not working and will send you the shirt of your dreams. That happened to this editor and I have to admit, the shirt fits better than most in my closet.
Fabrics are 100% cotton and come from Japan, Korea and China and are all hand sewn in New Jersey. All the buttons are made in upstate New York. The boys are very focused on having as much made in America as possible. The best part is the price, $78 on Kickstarter and around $98 when they launch. That’s what we pay for a shirt off the rack at most mall stores and our sleeves still resemble arms of Orangutans.
Stantt is taking orders through November and will be shipping in early 2014.
