Skip to main content

Sperry teams with Americana pro BEAMS PLUS for new collaboration

Celebrating nearly a century of American style, two brands revive prep

Sperry x BEAMS PLUS couple
Sperry

Now that we are steamrolling into the spring, it is nearly time for us to bring our best boat shoes back out of the closet, pair them with shorts, and hop on a boat. Of course, if you have a favorite boat shoe, there is a good chance that they are from Sperry. After nearly a century of excellence, the Sperry x BEAMS PLUS collaboration brings us the pinnacle of Americana and prep.

“This collaboration with Sperry is a tribute to our long-standing partnership and a celebration of their 90th Anniversary! Sperry has been a cornerstone of Ivy Style, Prep Style, and BEAMS PLUS, and we’re incredibly grateful for their support and dedicated fanbase,” says Hideki Mizobata, Director of BEAMS PLUS. “To commemorate this milestone, we’ve expanded the collection with apparel under the theme ‘Head to Shoes.’ We’ve put so much heart into the specially designed original fabrics and styles for this collaboration. We hope this collection resonates with Sperry enthusiasts and all those who appreciate Ivy and Prep fashion.”

Recommended Videos

Celebrating the history of prep

Sperry x BEAMS PLUS couple outside
Sperry

While there are some great apparel pieces, the centerpoint of the collection is the CVO, which pays homage to Sperry’s iconic Circular Vamp Oxford.

“Standing on 90 years of history, the CVO is a timeless icon of American style,” says Jonathan Frankel, President of Sperry. “The Sperry x BEAMS PLUS Nylon CVO celebrates the rich heritage of the Paul Sperry original and offers a piece of fashion history reimagined with a modern aesthetic by the Americana experts at BEAMS PLUS.”

Sperry x BEAMS PLUS

Mark D McKee
Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…
Dress like a Kentucky Derby pro with advice from a menswear expert
Head of Brand for Tie Bar teaches us how to dress for the Kentucky Derby
TieBar x Laura Ashley two men in stables

The first weekend in May annually hosts what many call "The most exciting two minutes in sports." Other than watching Greg Maddux run out a very rare triple hit by a pitcher back in the '90s, I have never heard anything in sports carry that same label. Ever since the grandson of the Clark half of the Lewis and Clark expedition traveled to Europe and gained a love for the sport of horseracing, the Kentucky Derby has captured the hearts and minds of race fans everywhere.

But, you know I don't write about horse racing. I write about men's style. This brings us to the best part of the day at Churchill Downs: Kentucky Derby outfits. My favorite part of the event is seeing how creative men can get with their looks. The bright colors, the hats, the ties, the fabrics. Maybe it is me being a menswear nerd, or perhaps it is just as sartorially interesting as the Oscars. Either way, I wanted to get some help on how to dress for race day, so I reached out to Michelle Kohanzo, Head of Brand for Tie Bar, and she gave me some insight on how you can capture all the attention without looking like a try-hard.

Read more
Orlebar Brown pro shines a light on towelling, the ultimate summer flex for men
From James Bond to now, this is the summer staple you're missing
Orlebar Brown towelling guys

About 20 years ago, Adam Brown noticed that men's swimwear was severely lacking in its style and versatility. While women went from looking amazing on the beach in perfectly fitted swimwear to the beach bar or a tiki-decorated eatery without having to change, men looked like they were still following their mom into the restaurant in the same unflattering swim shorts they'd worn since childhood.

Brown then started his company, Orlebar Brown, with shorts you could swim in instead of swim shorts — attractive silhouettes and side fasteners that revolutionized the industry. Just like any entrepreneur, Brown had a vision board, and of course, James Bond made an appearance. But what made Bond's appearance on this board important was the innovation of towelling for men.

Read more
J-Frost x New Era launches Hidden Messages collaboration for MLB
A combination of love for the game and love for the home town
J-Frost

If you've been a baseball fan as long as I have (1989 was the first time I remember watching a game, and I've been hooked ever since), then you know that what you wear to a game is crucial. It also says a lot about you and what kind of fan you are. One of my favorite things to do with my brother, who shares my love of the game, is to go to a game and point out all of the obscure player jerseys we see on fans. Guys who either played for the team in our childhoods or guys who played for a short time but made an impact. One of the other things I love is unique team apparel that means something. The new J-Frost x New Era Hidden Messages collaboration is the exact kind of thing one of us would tap the other on the shoulder and point out at a baseball game.

City love front and center

Read more