Skip to main content

Here are all the new watches Rolex just unveiled

Check out Rolex's 2023 lineup of new watches

When you think of luxurious, timeless watches, Rolex is near the top of the list of the best brands you can opt for while shopping for a new addition to your collection. And, just like any brand looking to keep their consumer base engaged and always coming back for more, Rolex has released a new line of 2023 models for you to feast your eyes upon.

The list consists of updates to some of their most popular lines and exciting installments into the luxury brand’s extensive catalog of high-quality timepieces. Take a look at the nine new Rolex watches you can pick up to elevate your collection to the highest possible quality.
Rolex Daytona

Oyster Perpetual Cosmograph Daytona

To kick off the list is the 60th-anniversary celebration of the Daytona. First designed to fit the needs of some of the fastest drivers on Earth, the Cosmograph Daytona is linked to the world of motorsport forever. The newest upgrade gives us a transparent back and, of course, a striking earth-toned bezel.

Rolex Perpetual 1908
Image used with permission by copyright holder

Perpetual 1908

The first of the new Perpetual collection, the “1908” harkens back to the year that the Rolex name was officially registered in Switzerland. Everything about this watch is a call to honor the history and continued excellence of Rolex and its products. If you were only to get one Rolex off of this list, this is the one that will feel the most like a Rolex.

Rolex Yacht Master 42
Image used with permission by copyright holder

Oyster Perpetual Yacht-Master 42

Just like the Daytona was designed to cater to the needs of the talented drivers of the fastest cars on the planet, the Yacht-Master was developed in 1992 to cater to the needs of sailors who have mastered the high seas. This emblematic nautical timepiece is one of the lightest on the market and definitely the lightest on the list. It is also the best possible option if you are looking to pick up something that can handle the worst the ocean can throw at you.

Rolex Sky Dweller

Oyster Perpetual Sky-Dweller

For all of you stricken with wanderlust, this Sky-Dweller is the perfect watch for you to leave home and see the world. The unique dual timezone feature sports a center dial on a 24-hour clock set to your reference time (home), while the conventional dials can be set to the local time. The Oysterflex band gives the watch a look of ruggedness that sits above the rest. And for the first time, the Sky-Dweller is offered in 18 ct white gold.

Rolex GMT-Master II

Oyster Perpetual GMT-Master II

Maybe the most classic Rolex on the market, the GMT-Master is the platinum band and case with a red and blue bezel that most will recognize. The newest GMT-Master II takes that classic look and tips it on its head by sporting a gold version with a black face. The colors are meant to symbolize the relationship between day and night, fittingly making this watch perfect for both.

Rolex Explorer 40

Oyster Perpetual Explorer 40

Rolex has proven over and over that they are the go-to choice for many industries, including sailing and driving, as we have seen on this list. But in 1953, they became involved in the quest for a British expedition to be the first successful summit of Mount Everest. That was the first iteration of what would eventually become the Explorer. The newest is a 40mm version that still carries the black watch face and the 3-6-9 that its predecessors became known for. If Indiana Jones were to wear a Rolex, this would be the one he would choose.

Rolex Oyster Perpetual
Image used with permission by copyright holder

Oyster Perpetual

1926 saw Rolex give the world its first ever waterproof wristwatch, called the Oyster. Since then, others have borrowed the technology, but we will never forget the original. And the new color variations for the Oyster Perpetual look like the celebration they are meant to be. As we creep closer and closer to the 100th anniversary of this industry-shaping classic, the newest version allows you to display your personality along with your love of class and elegance.

Rolex Perpetual Day-Date 36
Image used with permission by copyright holder

Oyster Perpetual Day-Date 36

Another innovation by Rolex was the day-date feature, which became another reason the company is one of the longest-running kings of the industry. When the Oyster Perpetual Day-Date was released in 1956, it became the first of its kind, displaying both the day and the date on the face. While the date sat in its usual place at the three position, the day of the week sat at the twelve. This new iteration of the timepiece sports a face in green aventurine, a stone with a finely crystallized surface. The combination of green and gold screams Rolex as it resembles the long-known logo colors.

Rolex Perpetual Day-Date 36 Color
Image used with permission by copyright holder

Oyster Perpetual Day-Date 36

The last watch on the list may be the most unique of the year, and may also be the most impressive we’ve seen from Rolex watches. While the day-date is now standard on many watches, the watchmakers threw a curveball with this one by creating an opportunity to remind you to focus on a positive emotion every day. Instead of looking down and seeing the day at the twelve position, this watch gives you an emotion to focus on, including ‘Happy,’ ‘Eternity,’ ‘Gratitude,’ ‘Peace,’ ‘Faith,’ ‘Love,’ and ‘Hope.’ And to support those emotions, the date window has replaced the number of the day with 31 unique emojis. Anytime you are having a bad day, just look at your Rolex, and it will remind you there are things to be happy about, to have gratitude for, and people in your life that love you. We can’t think of a better reminder in today’s world.

Editors' Recommendations

Mark McKee
Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…
Garmin, Seiko, G-SHOCK, and more: Our picks for best outdoor watches in 2024
Our picks for the best outdoor watches for men
Man on bike in Apple watch

If you're an outdoor enthusiast, you need the perfect wrist companion for all of your adventures. Whether you're biking and hiking on rugged terrain or simply tracking your fitness goals, you need a watch that keeps time, looks stylish, and can handle your activities. We've created a list of the best outdoor watches, including brands like Garmin, Seiko, G-SHOCK, and Suunto.

We've focused on features like GPS tracking, construction, and top-tier technology to bring you what we think are the top outdoor watches at the moment. Whether you're a seasoned explorer, a fan of going to the gym, or someone who appreciates these types of manly watches, there's a timepiece to suit every taste and lifestyle, including yours. Each of these watches brings its own bit of flair to the world of outdoor watches, from Seiko to the famously tough G-SHOCK brand.
The best outdoor watches for men

Read more
Doxa’s Sub 200T watch is a new, smaller version of the Classic 300 design
Doxa introduces smaller version of Sub 300
Doxa Sub 200T series

Doxa watches aren't exactly the word on the tip of anyone's tongue when they think of their favorite brands; however, they have developed their own community, and some might dub them a cult following. The brand recently unveiled its latest Doxa watch, the Sub 200T which has sent a lightning strike through the hearts of fans, as it's unmistakably more compact than the iconic 300T and 600T models. The lack of smaller options has always been a common complaint among fans of the brand, and with consumer behavior veering more and more in this direction, it's no surprise that the latest iteration is just 39mm. The iconic design of the Classic 300 has been shrunk down to something more compact, sleek, and contemporary.
The new Doxa Sub 200T has a color for every taste

On top of that, the kaleidoscope of color options available from Doxa watches will surely satisfy every taste, from those who like bright and sporty models to those who prefer something a little more classic and subdued. The dial features a sunray-finished design with a luminous sunburst effect, and it comes with two strap options: a stainless steel bracelet with a "beads of rice" design and an FKM rubber strap that comes with folding clasps and ratcheting wetsuit extensions.

Read more
These are the most high-end G-SHOCK watches…yes, you read that right
G-Shock offers high-end watches
G-SHOCK MRG-BF1000R-1A 'Frogman' In Titanium on model

Two things can certainly co-exist together without there being any friction: toughness and luxury, ruggedness and refinement. While G-Shock has never been thought of as a brand that dominates the highest echelons of haute horlogerie, especially with Rolex and Tudor out there, that doesn't mean they don't have their own high-end watches.

G-Shock began as Casio's vision for a durable watch after engineer Kikuo Ibe developed the first G-Shock in 1983. Apparently, he felt like traditional watches were too fragile, and he had a point, considering what the brand has come up with thus far. Over the years, G-Shock watches evolved and started incorporating advanced features like shock resistance, water resistance, and an array of sensors.
The top 5 high-end G-Shock watches

Read more