This Year’s Need-to-Know Men’s Brands for the Everyman

men's brands
For the last two weeks, The Manual has  been in New York City attending the men’s trade shows and Fashion Week.

Over this sartorially saturated fortnight, we had the privilege of taking a look at (and lovingly fondling) dozens of menswear, grooming, and fashion brands. From knitwear, to ties, to umbrellas, to shoes, we gorged ourselves on a veritable feast of fashion (and grooming and lifestyle) and came away feeling that menswear and grooming are really nailing it this season. We not only saw the classics (suits, ties, and sleek sneakers), but also some fashion-forward streetwear and some foreign brands we’d love to see more of in America.

So, without any further ado, we present the need-to-know men’s brands for 2017. You might want to keep these in the back of your mind when doing your spring wardrobe shopping.


ajoto silver and gold pens

Pens? Really? Yes. Because Ajoto makes some seriously, seriously great ones. Machined from brass or aluminum (and in several colors), these pens are solid in the hand–making them feel truly luxurious. Compared to a ball-point, these writing instruments are much sturdier and altogether way better looking. With a unique twist mechanism to bring out and retract the nib, you’ll never have to hear that annoying pen-click again. We were particularly smitten with the matte black version, but the brass came in a very close second.

Maak Lab

maak lab soap shower kit

Maak Lab produces some of the most unique soaps and candles we’ve seen. Oriented toward more masculine scents, Maak Lab’s wet and bar soaps and candles often smell like cedar, balsa wood, citrus, or ginger. Using only all-natural ingredients, including olive and coconut oils, these soaps are meant for the hands and body, but work great further afield when camping or backpacking. Most ingredients also come from local Pacific Northwest Farms, giving this brand a small carbon footprint. Their candles are made with natural beeswax and come in glass or ceramic containers.


konkho shoes

This Spanish sneaker brand was a nice surprise when compared with all of the minimalist, neutral-colored low-tops we saw. Tending toward monochromatic finishes in leather and suede, Konkho’s color aesthetics are a refreshing departure from more recent sneaker color trends. Another interesting feature found in the brand is the ever-present large toe-cap on the shoes. This (often contrasting or tonally complimentary) design feature will likely become this brand’s signature look as it expands beyond Europe.

The Bearded Bastard

The Bearded Bastard

Hand-made in Austin, Texas, The Bearded Bastard’s line of beard oils, balms, and waxes can compete with any other high-end grooming outfit out there. Where The Bearded Bastard stands out is its attention to detail–using all-natural ingredients and making the product all in America with employees who are paid a living wage. With nine different scents and a whole slew of products, there’s something for every man at The Bearded Bastard.


post-imperial lookbook spring 2017

For the more fashion adventurous out there, Post-Imperial might just be what you’re looking for. Making good use of large, bold patterns and colors, this menswear brand is making waves in the streetwear category. If you’re into looking bold, yet relaxed, and confident with a dash of insouciance, Post-Imperial’s jackets, button-ups, ties, or pocket-squares are a great way to inject a little vibrancy into your wardrobe.

London Undercover

london undercover plaid underside umbrella

While we hesitate to call anyone a flat-out failure, if you don’t own a high-quality, stylish umbrella by the time you’ve hit your early 30s, you might just fall into that category. Luckily, London Undercover offers up a large selection of streamlined umbrellas and are designed with a nod to British heritage styling, that makes them appropriate for any setting. What’s more, London Undercover also has a range of raincoats, bags, accessories, and smaller, fold-able umbrellas. They’ve also recently pulled-off some badass collabs with Vans and Carhartt.


craighill metal 3d puzzle

If you’re searching for masculine, minimalist home goods to upgrade your apartment or house, then Craighill is the brand for you. Craighill’s stand-out brass, 3D puzzles are not only a great distraction and fun workout for your brain, but are also excellent art pieces that look just as good put together on your coffee table as they do in pieces (see above). Beyond puzzles, Craighill has a line of money clips, valet trays, candle-holders, and jewelry (mostly solid metal bracelets) to round out its sleek collection.

Mitchell Evan

mitchell evan spring lookbook 2017

Last year, we wrote about Mitchell Evan’s military-inspired collection. This spring, the brand’s focus is geared toward outerwear. Waffle-cut puffer jackets, bombers, long, slim-cut overcoats, and military-inspired cargo jackets make up the brand’s Collection III, which will be available later this year. Mitchell Evan’s overall look falls into the ‘refined urban’ category–meaning his looks are at home on streets of our densest city-centers.



The big draw from Jungmaven is the fact that its collection is made from weed–well hemp, that is. As Jungmaven says of itself, “Hemp cleans oxygen, water and nourishes the land. Hemp is a natural fiber that’s cultivated with low impact on the environment. It requires no irrigation, uses no pesticides, synthetic fertilizers or GMO seeds. It’s one of the most durable natural fibers on the planet and results in a fabric with a wonderful hand.” The brand’s line of sweatshirts, henleys, tees, and long-sleeved shirts are simple, modern, durable, environmentally friendly and most importantly, soft. And the brand’s high point? All Jungmaven products are hand-made in America on 19th century machinery, making clear that craftsmanship (along with legal weed) isn’t going anywhere anytime soon.

Good Man Brand

good man brand

With a collection primarily composed of neutral and darker tones, The Good Man brand has some of the best sartorial options for those disinclined to wear bright colors. What Good Man Brand lacks in color, it makes up for in both physical and visual texture. Take the above jacket as an example of Good Man Brand’s transcendence from solid-colored, smooth-textured blazers to this interesting, almost fleecy patterned look in heather gray. Good Man also offers up slim-cut checked and patterned button-ups with both modern and wide-spread collars. It also selsl a damned good pair of stretch chinos (in multiple colors) to complement many of the brand’s tops all while allowing freedom of movement.

Fulton and Roark

fulton and roark grooming line

Fulton and Roark is a bespoke men’s grooming company based in Winston-Salem, North Carolina. The company got its start making high-quality take-anywhere solid colognes, but now they offer an entire line of shave and wash products. The quality, across the board, is great. The scents range from woody to floral to citrus-y to clean. All of their products have beautiful packaging and are made from high-quality, natural ingredients. For more information, take a look at our full review here.


litoral menswear brand

Christopher Blomquist notes in his recent interview with Litoral brand founder Pedro Monteiro that Litoral’s “Porto-based collection is named after the Portuguese word for the shore zone between high and low tide and is aptly inspired by the colors and textures of where the land meets the sea. Its assortment of bottoms, jackets and tops boasts an immensely wearable and covetable look that is entirely free of bells and whistles yet, due to the quality of the fabrics and subtle details, anything but basic. The color palette also reflects the brand’s earthy moniker with pulled-from-the-seaside hues such as blue, beige and green. And Monteiro names each seasonal collection after a different Portuguese seaside location.”

Fashion & Style

Which Workwear is Right For You? Comparing Carhartt to Patagonia and Filson

Find out which brand is best for you and your job.

The HoverSurf Hoverbike Is a Real-Life, Star Wars-Esque Speeder Bike

If you've ever wanted to fly around your local park terrorizing neighborhood soccer moms, your time has come thanks to the Hoversurf Hoverbike.

6 Simple Ways to Upgrade Your Bedroom for Cold Weather

Here are a few tricks to transform your boudoir into a winter sanctuary.
Fashion & Style

Meet Corridor, the Fashionable Clothing Company Founded by a Former FBI Agent

"I was going to transfer over to CIA from FBI, and I went to graduate school during the process. I started tailoring clothes on the side just to make money."
Fashion & Style

Layer Up for Fall ASAP with the Best Men’s Puffy Vests

Get in-vested in this quintessential fall style staple.

15 Best Travel Pants for Hiking, Exploring, and Everything in Between

Our favorite, all-around travel pants are suitable for every environment and activity, from finding comfort on the plane to finding adventure outdoors.
Fashion & Style

Weather the Season in Style with the Best Men’s Boots for Fall

These boots were made for walking ... in the crisp autumn air.
Fashion & Style

Stock Up on the Best Crewneck Sweatshirts for Men this Fall

The best crewneck sweatshirts are warm, stylish, and easy to layer.
Fashion & Style

What to Wear Tailgating: Fall Style Essentials for Football Fans

Snag these tailgating style basics before the next game.
Fashion & Style

Keep it Cozy with These Seven Warmest Winter Socks

Winter means padding around your pad in the softest, warmest socks possible.