Skip to main content

Discover Tomorrow’s (Timeless) Fashion with Portuguese Brand Litoral

Brand Litoral
Image used with permission by copyright holder
While the Portuguese have a rich history of being discoverers, the tables were turned last week at the MAN menswear trade show in New York when we stumbled upon the relatively new men’s clothing brand Litoral.

Helmed by self-taught designer Pedro Monteiro, the Porto-based collection is named after the Portuguese word for the shore zone between high and low tide and is aptly inspired by the colors and textures of where the land meets the sea. Its assortment of bottoms, jackets and tops boasts an immensely wearable and covetable look that is entirely free of bells and whistles yet, due to the quality of the fabrics and subtle details, anything but basic. The color palette also reflects the brand’s earthy moniker with pulled-from-the-seaside hues such as blue, beige and green. And Monteiro names each seasonal collection after a different Portuguese seaside location.

Recommended Videos

Currently sold in just a handful of U.S. specialty boutiques such as Seldom Seen in San Francisco, Litoral is more readily available from its own webshop, which, like famous Portuguese explorers of the past, ships worldwide (and for free). Hence it’s no surprise that this reasonably priced brand’s tagline is “Discoverers of Tomorrow.”

Monteiro gave us the story behind his fantastic, fledgling brand last week….

Image used with permission by copyright holder

What is the background of Litoral?

We started one and half years ago and this is our fourth season. We are inspired by the land and sea concept in the textures and the colors that we use.

What are your favorite pieces in the collection?

I love the Montemor pants and the Mouriz jackets and the shirting.

What is the brand best known for?

One of the things that we are known for is our details and the quality of our items. We try to have some of the colors like the greens and the beiges every season and they work really well.

Do you use any special fabrics?

Yes, some are made and developed by us and they tend to be textured and soft.

Brand Litoral
Image used with permission by copyright holder

Who is your customer?

Men between 25 and 45 have been our biggest customers.

How would you describe the brand’s aesthetic?

I think it’s really clean with really soft colors.

What is your design background?

I don’t have one. I just learned by myself. I always loved to design but I don’t have any school background. I learned by myself and I think I am improving.

Brand Litoral
Image used with permission by copyright holder

What is the price range?

We start at $60 for the tees and we go up to $490 for the jackets. The shirts and hoodies are $135, the crewnecks $180 and the pants $125.

 What are the long-term plans for the brand?

We would love to open our own stores in big cities like New York and Paris but for the moment it’s to get as much good retail as we can.

What are the main reasons a guy should buy and wear your brand?

The quality and the design.

Christopher Blomquist
Former Digital Trends Contributor
Christopher is a native New Yorker who lives and works (mostly) in Manhattan. A longtime fashion journalist, he served as…
New York Men’s Day debut: Joseph McRae honors transformation through boldness
Finding the balance between subtlety and using your voice
Joseph McRae greens

New York Men's Day showed up in 2014 mainly because the belief was that men's fashion took a hard backseat to women's fashion during fashion week. While the big brand houses focused on the high fashion looks of the runway to inspire what women would be wearing off the runway, Agentry PR brought brands dedicated to doing the same for men in a now decade-old tradition. Brands of all levels, from newcomers to New York Men's Day veterans, appear yearly to inspire us guys to look our best. The Joseph McRae NYMD debut tells us a story to go beyond the boring and uninspired outfits and instead use our voice to tell a sartorial story.
Balancing boldness and subtlety

The bold use of silhouettes is the first thing that strikes someone walking into the showroom occupied by Joseph McRae in the afternoon segment of NYMD. While the colors are more muted greens and browns, which seem right on trend this season in fashion week, the shapes and lines of his designs are anything but muted. Large, puffy tops and long flowing bottoms create a loud voice contrasting the colors accompanying them. He celebrates the beauty of change. Just as the caterpillar is small, slow, and muted in color, and the butterfly is bright, airborne, and expansive, his collection showcases the marriage between the two. McRae makes a splash in the evening session of the annual show by encouraging us to embrace change and stand up to be seen, even if the world is telling us otherwise.

Read more
New York Men’s Day debut: HOLD NYC goes alpine sexy in new collection
comfort glamour elevated for the lodge
HOLD NYC Hero

Finding the perfect Apres ski look is a task that every mountain sports nut has figured out. The move from the mountain to the lodge takes you from extreme sport to casual relaxation and maybe a little luxury. While you will mostly find the skiers and snowboarders dropping off their gear and shedding the layers in place of their flannels, jackets, and technical function style, there is an opportunity for some elevation that HOLD NYC is looking to capitalize on in 2025. The HOLD NYC NYMD debut brings an element of crossover between functional luxury and the element of glamour for their first run at New York Men's Day.
Bringing glamour to the mountain

The mountain lodge may not be the first place you think of when you think of glamour. While the lodge is the place for the perfect Apres ski looks that scream comfort and relaxation, there is a bit of etiquette and thought that goes into it. Glamour is the same, and therefore, there is a connection between the two that is perfect for someone like Holden Akerley, designer of HOLD NYC, to find the pathway between the two. He does that at New York Men's Day with the use of casual elements built into more elevated styles. From suiting using shorts to skirts with fleece tops, there is something for everyone in this collection that is classified as genderless. You shouldn't expect anything less than bold excellence from a former designer for Ralph Lauren, and Holden delivered that at New York Fashion Week.

Read more
G-Shock’s new G-Steel Fine Metallic Series comes with silicone straps
Check out the new G-steel FINE metallic series watches
The Fine Metallic Series reinvents the legendary G-STEEL GM5600 and GM2100 lines, offering both digital and analog versions of these refined timepieces.

Meet the new G-shock collection, 10 years in the making, that’s characterized by a metallic appearance:  the G-Steel Fine Metallic Series.

Every timepiece featured in this new series draws inspiration from the GM2100 and GM5600, both manufactured from high-end materials. The collection has four different watches—two in a silver colorway, and the rest have a gold finish that’s quite stylish.

Read more