lululemon becomes a fan favorite with Fanatics

NHL collection for the hockey lover's dreams

By Mark D McKee Published October 22, 2024

lululemon group shot — lululemon

There are some big names in the athleisure industry, but none as significant as lululemon. With the biggest name in stylish comfort, it was only a matter of time before they found ways to team up with big names in sports. Now, they are coming together with Fanatics and the NHL to bring a limited edition collection that will stop the hearts of any hockey fan.

“We’re big hockey fans here at lululemon, and we know our guests are too,” says Celeste Burgoyne, President of Americas and Global Guest Innovation at lululemon. “We’re thrilled to partner with Fanatics and the NHL to grow our presence in professional sports and introduce our high-quality performance and loungewear apparel to NHL fans around the League who share our love for the game.”

Recommended Videos

Fanatics is also thrilled to bring the collaboration forward, with comments from Andrew Low Ah Kee, CEO of Fanatics Commerce. “With hockey season underway, we couldn’t be more excited to collaborate with an amazing brand like lululemon to help us bring the new feel of gameday to NHL fans everywhere. This new collection is a pivotal moment in how we connect both men and women to the teams they love—bringing them together in style and comfort through a truly premium assortment.”

Iconic lululemon staples with NHL Fanatic twist

lululemon Vegas — lululemon

The National Hockey League is one of the United States’ “Big Four” in the sports industry, and the partnership with lululemon and Fanatics, one of the biggest names in fan gear, should prove to be a huge boost to all three parties. The collection offers lululemon staples like the Scuba Hoodie, Define Jacket, Align Pant, Steady State Crew, Metal Vent Tee, and Everywhere Belt Bag, all with an NHL twist.

“We are proud to celebrate the start of an exciting new season with the launch of this collection with Fanatics and lululemon, a premier global athletic apparel brand,” said Brian Jennings, Chief Brand Officer and Senior Executive Vice President, NHL. “With a unique campaign featuring our Players and their partners, we’re confident the elevated product offerings coming to team stores, select Lids stores and NHLShop.com will delight our fans.”

Contributor

Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…

Topics

Fashion & Style

TAG Heuer becomes official timekeeper of TCS New York City Marathon

Swiss watchmaker brings precision timing to world's largest marathon

Tag Heuer marathon sponsor

TAG Heuer has been named the official timekeeper of the TCS New York City Marathon, bringing Swiss-made precision to one of the world's most iconic endurance events. The partnership positions the luxury watchmaker at the center of a race that welcomes over 50,000 runners from around the world annually.
The New York City Marathon has undergone remarkable transformation since its humble beginnings in 1970, when just 127 runners completed loops in Central Park for a one-dollar entry fee, competing for repurposed bowling trophies and inexpensive wristwatches. In 1976, the race expanded beyond the park into the streets, creating the current 26.2-mile journey across Staten Island, Brooklyn, Queens, the Bronx, and Manhattan.
TAG Heuer's timing technology will record and commemorate every participant's official race time, transforming each finish into a measurable milestone of personal victory. The integration extends beyond basic timekeeping, with every runner receiving their official time powered by TAG Heuer technology, along with branded finish-line images and shareable results available through the official marathon app.
"We are all measured by the moments that define us," said TAG Heuer CEO Antoine Pin. "The TCS New York City Marathon represents a moment of truth, resilience, and shared humanity. It is remarkable to witness a single event bring together so many individuals from all walks of life, united by the common drive to push their limits."
The partnership aligns with TAG Heuer's 2025 brand campaign "Designed to Win," unveiled at Watches and Wonders Geneva as a tribute to those who transform preparation into performance. Christine Burke, New York Road Runners Chief Commercial Officer, noted that every athlete embodies this mentality when they line up at the start.
Professional athletes will receive special recognition through TAG Heuer Connected watches awarded to winners of the elite field. These timepieces merge advanced sport-tracking features including GPS, heart rate monitoring, and VO₂ max estimations with refined luxury design, making them ideal tools for athletes pursuing excellence.
The collaboration extends beyond the flagship marathon to include the United Airlines NYC Half and Abbott Dash to the Finish Line 5K, reinforcing TAG Heuer's growing presence in endurance racing. This expansion demonstrates the brand's commitment to supporting both elite and amateur athletes across multiple distance categories.

Fashion & Style

How men are reclaiming their wedding day style

Rothman's NYC is seeing a trend in Men's Wedding Wear in 2025

Rothman's Wedding Season suit shopping

When I sold suits to men, I trained my staff to sell to a particular person involved in the transaction. When you are selling anything to a group of people, one person typically calls the shots. When I sold a wedding suit, no matter how often I asked the man what they were looking for, they always directed the question to the bride. Sometimes, to the bride's mother. For years, a wedding was the bride's day. The man had to do nothing but grunt or nod in agreement and show up on the day, doing what he was told. But the tide is shifting as men take more ownership over their appearance. A man's style is a personal expression of who they are, and they want to be remembered on the day for how they look as well.

I had the opportunity to sit down with Ken and Will Giddon, owners and operators of New York men's style staple Rothman's NY, to get insight into this new trend. The man used to think that he would never be wearing a suit or tuxedo again, that it was only to make the bride happy. Will Giddon sees a shift in that dynamic.

Fashion & Style

Stop playing it safe: The confident guy’s guide to bold shoes

Let brand president, Mike Kelly, teach you how to wear unique shoes

TAFT Floral dress shoes close up

Sometimes men's clothes can get boring. They can get stale. Walk into any men's clothing store and you could drown in a sea of blue. We sometimes settle into our blues and grays and have difficulty expressing ourselves through our appearance. Maybe it is complacency. Perhaps we lose our confidence. Whatever it is, finding a way to stand out from the men who tend to fade into the background is a skill every guy needs to learn by the time they are in their mid-30s. This is when we are told to sit down and be quiet. But, there are ways to stand up and be seen, speak up and be heard, without any movement or any words. TAFT is a company that specializes in men's shoes and how to make them your statement piece. They can send a message before you even introduce yourself to someone new. I was able to sit down with TAFT Brand President, Mike Kelly, to get an idea of how to wear shoes as a statement instead of a function.

"Let’s be real—guys like getting compliments just as much as anyone else," Kelly says. "TAFT designs shoes that get noticed, not because they’re loud for the sake of it, but because they’re different in all the right ways. It’s about helping men feel confident, express themselves, and bring a little personality to the everyday."