Feel Like a Genius in this Recreation of Einstein’s Favorite Leather Jacket

Not many of us will know what it feels like to be a genius. No offense — it’s just a matter of science. However, thanks to a new release from Levi Stauss & Co., we can know what it feels like to wear a genius’ favorite leather jacket.

Einstein is mostly known for his smarts, not his fashion sense, but he was, in fact, dedicated to his own personal style. According to Levi, the physicist bought the brand’s Menlo Cossack leather jacket in the 1930s and wore it regularly for the next few decades (he really knew how to take care of leather).

Levi purchased this exact jacket at auction in 2016, then used it as a blueprint to create a limited run of Einstein Menlo Cossack Jackets. These beauties boast rich, golden-brown leather; angled pockets; nifty cinch straps; and detail brass accents, which all come together for a very bold, boxy fit.

“Ultimately, I think my favorite aspect of the jacket is that it feels very contemporary,”  said Paul O’Neill, head designer of Levi’s Vintage Clothing. “Even though it’s more than 80 years old, it doesn’t feel like you’re dressed up in period design. It feels so fresh and current. It just goes to show how classic the products Levi’s were producing back in the 1930s. They still feel very relevant for today.”

You can not only look like Einstein, you can also smell like him (kinda). When Levi got its hands on the original jacket, the team noticed a faint hint of tobacco leftover from the scientist’s intense smoking habit. To keep this recreation as authentic as possible, Levi asked D.S. & Durga, a New York City perfume house, to craft a fragrance based on this scent. The result is a musky cologne with notes of tobacco, paper, and leather.

“It is based on Einstein’s study,” Paul added. “It is a nod and a wink to the whole story of the jacket, and we want to really invest in this story.” A bottle of this unique fragrance and a “replica of the No. 97 auction paddle that was used to bid on this historic garment” will be included in the purchase of each jacket, according to a release.

There are a couple of caveats through. For starters, Levi only made 500 jackets, so you will have to act fast if you want to score one. Secondly, this little piece of history will set you back $1,200 — a steep price for a leather jacket, but can you really put a price tag on genius…or, at least, looking like one?

Fashion & Style

Must-Have Winter Accessories to Get You Through this Year’s Cold Season

If you're warm, you're ready for the frigid days ahead.
Fashion & Style

Hugh Hefner’s Iconic Silk Smoking Jacket Is Up for Auction

Worn everywhere from the Playboy Mansion to press and media events, Hef's jacket has been around the block in more ways than one.
Food & Drink

You Should Try Shotsgiving, an Entire Thanksgiving Meal in Shots

Thanksgiving supper — now with more shots! Welcome to Shotsgiving, an event where you and your family can drink your dinner.
Fashion & Style

Keep Your Digits Warm with the Coolest Men’s Winter Gloves

Never lose feeling in your fingers again.
Fashion & Style

Stay Dry in Style with the Best Rain Jackets for Men

There's a rain jacket for every style and budget.
Fashion & Style

Gear Up for Winter With the Best Fleece Clothing for Men

You definitely won't get "fleeced" when buying one of these great fleece, including gloves, sweatshirts, and pants.
Fashion & Style

The Snow Peak Pendleton Wool Blanket Is Camp Comfort Done Right

One of our favorite outdoor outfitters meets our favorite blanket maker in one killer collab.
Fashion & Style

Strike the Perfect Balance With the Best Yoga Pants for Men

Keep your chi centered and your goods comfortable with the best yoga pants for men — no matter the position.
Fashion & Style

Transition from Fall to Winter Seamlessly with These Stylish Shirt Jackets

With an aesthetic that draws inspiration from early 20th century work and soldier wear, this garment is cozy, strong, and resistant to the wear and tear of the everyday.
Fashion & Style

10 Best Men’s Watches Under $500

You don't have to break the bank to own an awesome timepiece.
Fashion & Style

Shop the Hottest Men’s Thermal Shirts Before It’s Too Cold

Thermal shirts are the best casual basic to throw on during a weekend at home.
Fashion & Style

Say Goodbye to Down with the United By Blue Bison Puffer Jacket

Bison fiber is also remarkable for its laundry list of benefits — it regulates temperature, it’s hypoallergenic, and it’s actually warm when wet. 
Fashion & Style

The Best Work Pants for Men That Are Both Sturdy and Stylish

Work pants aren't just for the outdoorsman, but if that happens to be you? All the better.
Fashion & Style

Snow Doesn’t Stand a Chance Against the Best Winter Boots for Men

Brands big and small, expected and unexpected — we’ve got you covered.