Skip to main content

The Manual may earn a commission when you buy through links on our site.

Kevin Hart’s New Fashion Line Strives to Make Athleisure Attainable

Image used with permission by copyright holder

Fabletics is a buzzy activewear brand, co-founded by Kate Hudson, under TechStyle Fashion Group, that until now catered to women seeking high quality workout wear at accessible prices. Newly launched, Fabletics Men has partnered with actor, comedian, and businessman Kevin Hart to make simple men’s activewear much more attainable.

“The activewear space wants to intimidate,” the Jumanji star, who has also invested in the brand, writes in a press release. “[It wants you] to spend way too much cash on complicated tech you don’t need. On overpriced labels. On streetwear that tries too hard to be cool. But at Fabletics Men? We’re going to give you exactly what you want at a price that won’t scare the hell out of you.”

The debut collection is sleek, simple, and functional. It’s a curated line of neutral, mix-and-match layers including high performance tanks, shorts, and pre- and post-workout hoodies and joggers to name a few. Prices range from $30 to $70. With nothing over $70 for VIP members, Fabletics Men creates gear that works for the wearer and not the other way around. Hart called out the problem: A lot of legacy performance labels pressure you to be something you’re not. Fit, function, feel, and style are the core values of the new line. The clothing is modern, effortless, and functional without overly flashy logos. And in the age of quarantine, there’s never been a better time to invest in activewear that you can wear whether you’re exercising or just lounging around the house.

Image used with permission by copyright holder

To make this line possible, Fabletics interviewed a wide range of men on what they look for in activewear.

“They want to know who you are, they want to know what your likes and dislikes are, and they want to do their best to fulfill them,” Hart told Essence. “I think to be there and be involved with their men’s line, I have an opportunity to have the success they had with their women’s.”

Even better, their menswear line will also feature a membership service similar to their female counterpart. For $50 a month, guys can receive a complete workout fit every month, which means customers can save up to 50% off items.

Co-Founder Adam Goldenberg says, “We can’t think of our members as one-time customers. Our brands are active communities.” This design takes the guesswork and anxiety that accompanies the everyday shopping experience – which occurs especially with men.

One of the world’s fastest growing global activewear brands, Fabletics has surpassed more than $400 million in annual revenue with over 1.5 million active members. And as millions adjust to life during the COVID-19 pandemic, Fabletics Men is moving to deliver aid to those in need. Through the end of May, 20% of Fabletics Men’s net proceeds will go to Heart to Heart International, pledging at least $50,000 to help distribute urgently needed equipment and medication to partners in the U.S. and around the world.

Vanessa Powell
Former Digital Trends Contributor
Vanessa is a freelance Fashion and Lifestyle Editor and Wardrobe Stylist. Previously, she was the Fashion Editor at…
Huckberry’s New Clothing Line, Wellen, Is All About Sustainable Style
Wellend Boardshort

Being a menswear consumer in the year 2019 is about more than just knowing where to look for a great deal or the right brands to shop -- it’s about putting more care and attention into the process and production of your clothes. Wellen, the new in-house line at one of our favorite retailers, Huckberry, drives this point home. 

If ever you’ve shopped the plethora of incredible menswear at Huckberry, you know the San Francisco-based team strikes just the right balance between responsibility and style, not to mention the outdoors and the city -- and definitely the beach. Such is the ethos behind the Wellen
 brand at large, a combination of seriously sustainable and stylish clothes that should be on your radar this summer (and beyond). 

Read more
Idris Elba Debuts New 2HR SET Fashion Line Inspired By DJ Culture
idris elba debuts new 2hr set fashion line inspired by dj culture models 2 hr

As an actor, writer, director, DJ, producer, singer — you name it, he’s likely done it — Idris Elba is no newcomer to the world of high fashion. Elba has, however, finally debuted his new fashion line, 2HR SET, a unisex fashion collection inspired by Elba’s passion and history for DJ culture.

Elba has been immersed in music and DJ culture since he was a young man growing up in London’s East End. Although he’s gathered a reputation as an award-winning actor, his persistence in producing music and deejaying over the years has taken him as far as a two-hour, nighttime house set in the Yuma Tent at Coachella in 2019.

Read more
We love these luxury watch brands (and you should too)
Decorate your wrist with the best luxury brands
Man wearing a watch

Every man needs a good watch. While you may not need it specifically to tell time, thanks to the advent of smartphones, there is still something classically elegant about wearing a beautiful timepiece. While you may be able to grab an up-to-date smartwatch from Apple, there is also a massive benefit to dumbing it down and wearing a dumb watch. Having said that, the luxury watch world can be overwhelming, as almost all watches claim to be the next big thing in luxury watch brands.

Of course, you don't have to ask us twice; we'll break down our favorites to bring you a list of the best luxury watch brands. We chose these watch brands using criteria based on notoriety, longevity, quality, and a little bit of price. Without further ado, here are our picks for the best luxury watch brands on the market. These are the ones you buy for yourself that your great-grandkids will show their friends once they are passed down.
Rolex

Read more