The Manual may earn a commission when you buy through links on our site.

Celebrate Jose Cuervo’s 222nd Birthday with Matching Apparel and Tequila

By Jahla Seppanen February 14, 2017

Carlos Campos x Jose Cuervo @Leandro Justen, Jose Cuervo's 222nd — Image used with permission by copyright holder

Finally, clothing as wild and delicious as tequila.

Latin American fashion designer Carlos Campos is not taking Jose Cuervo’s 222^nd Birthday of Jose Cuervo lightly. And why should he; this is a serious celebration, people.

In commemoration of Jose Cuervor‘s anniversary, the Hungarian Campos was enlisted to team up with Spanish artist Ricardo Cavolo to launch a limited-edition, three-piece capsule of everyday wear.

Yes, tequila-inspired menswear. Que viva!

Carlos Campos x Jose Cuervo @Leandro Justen — Image used with permission by copyright holder

Each piece fuses illustrations done by Cavolo for Jose Cuervo’s exclusive 222 bottle series, reenacting key periods in the tequila’s history. The drawings are characterized by bold colors, magical characters, and folkloric tones. (Think sailor tats meets tarot cards meets Where the Wild Things Are.)

The four Cavolo illustrations created for the bottle series are Heart, Devil, Lady, and Music. Heart represents the beginning, when in 1795 the King of Spain granted Jose Antonio de Cuervo the first royal concession ever to produce tequila commercially. Devil comes next, when Cuervo tequila first crossed the border to the U.S in 1873 and was dubbed Agua Del Diablo or “Devil’s water” and few Americans dared to drink it. If you’ve ever had a night of tequila drinking you may think of the beverage in a similar light.

Cuervo x Cavolo x Campos Capsule — Image used with permission by copyright holder

Next is Lady, since during the tumultuous years following Mexico’s revolution, Jose Cuervo broke social convention by anointing a woman, Ana Gonzalez-Rubio y de la Torre, as the head of the entire company. And lastly, Music, since Jose Cuervo has inspired artists such as the Rolling Stones and their legendary 1972 Tequila Sunrise Tour, plus countless agave-inspired anthems.

This bottle artwork was applied to areas of the clothing within the Cuervo x Cavolo x Campos Capsule. Overall modern cuts get a jolt of vivid expressionism, Campos recently finished debuting his collection at New York Men’s Fashion Week, in a show that carried a classic American vibe with a Latin twist.

Photos courtesy Jose Cuervo

Topics

Food & Drink

Former Digital Trends Contributor

Born and raised off-the-grid in New Mexico, Jahla Seppanen is currently a sports, fitness, spirits, and culture writer in…

Fashion & Style

Best G-Shock Prime Day deals: As low as $50

G-SHOCK MTG-B3000PRB1 'Aurora Oval' Limited Edition

Prime Day is over for another year, but there are still some excellent watch deals around if you haven't got round to buying yourself a new watch yet. Right now, we're focusing on the best G-Shock Prime Day deals which remain. There are some great discounts around on the already highly affordable brand so you can enjoy some deep discounts in no time. These deals could end at any moment given Prime Day is over so don't delay if you see one that you love. These G-Shock deals won't be around forever so take a look at what's there and read up on our buying advice below.
The best G-Shock Prime Day deal
Casio G-Shock GWM5610 -- $103, was $150

Casio's G-Shock is a brand that's known for its durability, and the Casio G-Shock GWM5610 is an excellent example of what you can expect from its digital watches. It's an extremely tough watch because its shock-resistant design provides protection against all sorts of impact and vibration, and it also has 20-bar water resistance so you can wear it during swimming, surfing, jet skiing -- even just while taking a shower. G-Shock EL Backlight is also present, allowing you to see the watch face even in complete darkness. The Casio G-Shock GWM5610 is solar-powered, allowing it to convert even the faintest of light into energy that will keep it running without the need to replace batteries.

Fashion & Style

Best Timex Prime Day deals: starting at $38

While Prime Day might officially be over, there are still some great watch deals going on right now. While the deals may be lowering in number, there's still a chance to save big on some awesome affordable watches from Timex. These Timex watch deals are varied and delightful. Besides rounding up all the best deals, we've also taken the time to think about what you should consider when choosing a Timex watch, so you know exactly what will be best for your needs and situation. Here's what's out there but be quick as deals will end soon!
Best Timex Prime Day Deal
Timex Men's Weekender 40mm -- $38, was $65

The Timex Weekender is a wristwatch with a classic design, featuring a 40mm brass case with mineral glass crystal and a silver-tone finish, and an adjustable genuine leather strap. The watch features the brand's Indiglo light-up dial, and it's water resistant to depths of up to 100 feet. The Timex Weekender isn't designed to be worn for swimming, but it will be able to withstand splashes of water or brief immersion, so it's an excellent watch for weekend trips to the beachfront or pool parties. It's also pretty durable, so you don't have to be extra careful with your movements while you're wearing this watch.

Fashion & Style

Best Casio Prime Day deals: Cheap digital watches for $30

Casio G Shock MRG-G2000GA Gassan

While Prime Day is now over for another year, there are still some great watch deals around if you missed out on the main sales events. Numbers may be waning but there are some sweet bargains to chase still. We've rounded up all the best Casio Prime Day deals so you can save even more on the already highly affordable watch brand. It's perfect for a first watch or something a little retro. Besides picking out all the deals, we've also spent some time offering up what to consider when choosing a Casio watch too. Here's all you need to know but be fast as these deals will end very soon.
Best Casio Prime Day deal
Casio AE1200WH Series digital watch -- $30, was $43

The Casio AE1200WH Series digital watch is relatively affordable, but it's packed with features that you would appreciate on your wrist watch. It has a world time function that will let you check the time in 48 cities across 31 time zones, which will be very helpful for those who are working with colleagues spread across the globe. The watch will let you set up to five alarms, either on a daily basis or a one-time alert, and you can also activate an hourly time signal if you need to know whenever a new hour starts. The Casio AE1200WH Series digital watch is also water resistant to depths of up to 100 meters, so it's fine to wear while swimming and it won't be damaged by sudden rainfall, and its battery can last up to 10 years before requiring a replacement.