G-shock partners with Illuvium on a new NFT project, featuring 6 cool characters

Check out the G-shock watch on the wrist of these awesome NFT characters

By Nathan S.R Published December 10, 2024

G-shock-Illuvium — Illuvium Beyond x G-SHOCK Wave 3 Collection G-shock / G-shock

NFTs have re-emerged, and the market cap for different coins has skyrocketed. Ever since the bull run kicked off in 2024, multiple blockchain projects have been launched to capitalize on this.

Illivum recently announced an NFT project that merges two fields, horology and blockchain, by partnering with Casio G-shock while creating NFTs.

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According to Kieran Warwick, the Co-Founder of Illuvium, “The G-SHOCK x Illuvium collab isn’t just a drop; it’s about bringing something fresh and exciting to the community. With the market turning up and new energy in the crypto space, this is the perfect moment to release a collection that combines nostalgia, innovation, and unparalleled craftsmanship.”

While Illuvium was founded in 2022, it dominated the market quickly, with major partnerships and a huge revenue of about $12.1 million.

Illuvium Beyond x G-SHOCK Wave 3 Collection — Illuvium Beyond x G-SHOCK Wave 3 Collection Illuvium / Illuvium

The Illuvium Beyond x G-SHOCK Wave 3 Collection features six different characters. Illuvitars are distinguished by a unique style and allure that blends smoothly with the G-Shock on their hands. For instance, Earth Dakota is known for his fighting skills, while Flare was created with a protector-like look. Examples of other characters include Pho, Lynx, Archos, and Aapon.

Featuring three different background colors, the Wave 3 collection highlights every character in a stylish manner. Each Illuvitar comes with a G-shock that matches its background and character traits.

Anyone who purchases 20 characters will also get the Illuvium Beyond x G-SHOCK watch in its physical form. With that said, Wave 3 Collection Illuvitars will be available until December 22, and each one retails at $35.

Former Digital Trends Contributor

Nathan has devoted his life to collecting watches, studying horology, reviewing watches, and writing about timepieces. As a…

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Fashion & Style

Frederique Constant unveils new Healey limited editions in pale blue

Racing heritage: Frederique constant's healey collaboration shifts to pale blue inspiration

Frederique constant's healey editions

Frederique Constant has extended its partnership with British carmaker Healey, marking two decades of collaboration. This year, two new limited editions have been introduced, departing from the traditional British Racing Green. Instead, they feature pale blue dials inspired by early 1960s Austin-Healey 3000 MKII models. Priced at €1,695 and €3,395, these timepieces continue an unusual collaboration that began in 2004.
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Unlike typical automotive collaborations that focus on brand logos and color matching, Frederique Constant’s approach is different. The brand aims to capture the essence of this specific car and also supports Healey classic car rallies and community programs. Over 20 years, the partnership has produced many timepieces, most featuring the 100S’s distinctive green livery.
This year’s editions take a new aesthetic direction. The pale blue sunray dials with metallic coloring are inspired by the early 1960s Austin-Healey 3000 MKII, moving away from the traditional green to reflect the broader Austin-Healey palette while maintaining a connection to racing heritage.
The three-handed automatic variant features a curvaceous 36mm polished steel case, incorporating both Frederique Constant and Healey dial elements. Applied hour markers, including an oversized 12, are hand-polished silver with white luminous material. The bright red central seconds hand adds a sporty, dashboard-inspired touch, while the dark blue minute track flange matches the co-signing.
The chronograph edition measures 41mm and has a polished steel case with a two-counter layout. Bright red accents appear on both the central chronograph hand and the 30-minute subdial, which sits opposite the small seconds display. This color coordination visually connects to automotive instrumentation while maintaining horological function.
Both models are paired with blue leather straps and closed case backs engraved with the historic 100S. Each is limited to 1,888 pieces, emphasizing the partnership’s exclusivity while still offering reasonable availability for enthusiasts.
The automatic model costs €1,695, making it an accessible entry point into the collaboration. The chronograph is priced at €3,395, targeting collectors seeking additional complications. These price points are competitive with similar Swiss offerings and provide a sense of automotive provenance.
Frederique Constant has also reintroduced the 40mm 2023 Classics Vintage Rally Healey Automatic, featuring a steel case and British Racing Green dial. This model becomes a core collection piece, losing its limited edition status to broaden accessibility.
This partnership demonstrates how authentic collaborations can move beyond typical co-branding, emphasizing genuine community engagement and respect for automotive heritage. The result is a series of distinctive timepieces that appeal to both watch and car enthusiasts

Fashion & Style

Hidden Glow Vol. 2: G-SHOCK’s stunning ‘Sea of Stars’ line is here

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The G-Shock Hidden Glow, vol. 2 series

Luxury has entered the building as G-SHOCK officially debuts the highly anticipated Hidden Glow Vol. 2: ‘Sea of Stars’ collection, a brilliant follow-up to its luminous series. Designed with watch collectors and enthusiasts in mind, the 6-piece lineup merges state-of-the-art technology with celestial artistry, presenting a stunning tribute to the ocean’s nocturnal beauty.

A celestial tribute to the sea

Fashion & Style

TAG HEUER returns to the Formula 1 Circuit with a bold new era

TAG Heuer reignites its racing legacy at Monaco Grand Prix 2025

TAG Heuer Monaco Split-Seconds Chronograph

As part of its role as the official timekeeper of the newly renamed Formula 1 TAG Heuer Grand Prix de Monaco, TAG Heuer has released three new watches. The triumphant return has the Swiss watchmaker doubling down on its legacy of premium luxury and motorsport precision. These three new pieces continue a rich tradition of excellence by encompassing the essence of Monaco’s racing spirit.

TAG Heuer Monaco Chronograph x Gulf