Skip to main content

HOKA’s Project Transport might be their most unique design yet

HOKA releases new shoe

By Leslie Leon Published February 14, 2025

product photo of HOKA sneaker — HOKA / HOKA

After a stellar 2024, HOKA isn’t slowing down in 2025 one bit. For one of their boldest releases thus far, HOKA has stealthfully released a unique design that will have you doing a double take. Made to be a techy user-friendly shoe, the latest release by the athletic brand is unlike what you will usually find from them. Available in three colorways, the new release is ideal for those who seek a more contemporary design without losing all of the practical features they love from HOKA. Constructed to be a chunkier sneaker, this new sneaker marks a new direction for the brand in the new year.

Introducing HOKA’s Project Transport

man wearing black hoka sneakers — HOKA / HOKA

Loosely based on the Transport silhouette, HOKA’s new Project Transport is a clean and simple design made for minimalist fans. Crafted with a sleek shrouded ripstop upper with synthetic leather overlays, the Project Transport is a no-fuss sneaker with plenty of style. A textured TPU film on the toebox, midfoot, and heel with reflective accents gives the shoe a futuristic touch that adds to the overall look. The Vibram Ecostep adds maximum traction year-round for any terrain you journey through. The three colorways: black, grey, and green, allow users to opt for the best hue for their wardrobe. Whether you seek a sleek minimalist or a more statement green, the Project Transport is a simple shoe with a clean silhouette you’ll seldom find from HOKA again. Those looking to add the new design to their wardrobe can purchase it via the HOKA website for $160.

Leslie is a Los Angeles-based writer and content creator. After attaining a bachelor's degree in journalism from California…

Topics

Footwear

Fashion & Style

Breitling’s new Top Time is a wearable tribute to the Aston Martin DB5

The new watches rep the iconic Bond car right down to subdials shaped like its dashboard gauges.

Car, Watch, Man

Breitling just released a trio of heaters: the Top Time B01 Chronograph 41 Tribute to Aston Martin DB5, a three-edition collaboration with the British carmaker. The connection between the Swiss watchmaker and the British car company runs back to 1965, when a Top Time ref. 2002 appeared on Sean Connery's wrist in Thunderball, worn alongside the DB5 — the first Q-modified watch in the Bond series. It's a nice bit of trivia that the DB5 and that Top Time shared the screen in the same film, and both went on to outlive the movie by decades.

The car cues go deeper than the "squircle" gauge-shaped subdials: a wooden inner ring nods to the DB5's steering wheel, and each edition rides on a hand-colored gradient calfskin strap meant to read like automotive upholstery. All three run on Breitling's in-house Manufacture Caliber 01, a COSC-certified automatic chronograph with a 70-hour power reserve, visible through a sapphire caseback and finished with an Aston Martin-engraved rotor. The case measures 41mm. The editions are divvied up by material and rarity. Stainless steel with a silver dial is limited to 1,022 pieces and sticks closest to the original ref. 2002, while steel with a platinum bezel and black lacquered dial drops to 315 pieces.

Fashion & Style

Look to the sky for these space themed watches

These 5 space themed watches will have you seeing stars

Accessories, Strap, Wristwatch

It was the 1960s. We were in the middle of a Cold War with Russia, and instead of escalating to an actual war with bullets and bombs, we took the conflict to the sky. We created a war of economics, science, and morale in a race to the sky to be the first nation to reach the moon. While the race picked up throughout the decade, it came down to the wire before the USA won the race by landing on the moon (if you believe that sort of thing and don't believe Stanley Kubrick directed the greatest ruse of all time). In any case, no race can be run without a good timekeeper. And watches were a must-have for all involved. Ever since, chronophiles like me have been obsessed with space-themed watches and, in particular, moon mission watches.

That is why I happened to have this list in my head. Five watches that bring the space race and the great beyond to the forefront of thinking to build a collection that is out of this world.

Fashion & Style

Legendary designer has a project coming up you may not know about

Legendary designer, Tom Ford, is writing and directing a film adapting the Anne Rice novel, Cry to Heaven

Accessories, Formal Wear, Tie

Tom Ford is a name that every fashionisto knows well. He is the top of the top when you talk about famous suit makers. He began his career changing the landscape of multiple brands, including Gucci and Yves Saint Laurent, before launching his own self-named brand of his own in 2005. The brand has remained a mainstay in the industry for the last 20 years, including the acquisition of Estée Lauder in 2022 for an estimated $2.8 billion. For the movie buffs in the room, you also likely know about Tom Ford because he became the exclusive tailor and suitmaker for Daniel Craig's James Bond for Quantum of Solace in 2008. He carried that gig all the way through the series and defined men's style for two decades.

Now, for the real cinephiles in the room, you may also know that Tom Ford himself is a movie buff and entered the industry as a writer and a director in 2009 by directing A Single Man with Colin Firth and Julianne Moore. Then again in 2016 with Nocturnal Animals with Amy Adams, Jake Gyllenhaal, and Michael Shannon. Of course, the wardrobe was stellar in both, and we will get a chance to see his talents onscreen again this fall with a new Anne Rice adaptation, Cry to Heaven.