H. Moser & Cie. teams up with LABEG for a unique cardboard watch art show

H. Moser & Cie. transforms luxury watches into cardboard art in NYC exhibition

By Andrew McGrotty Published March 10, 2025

H. Moser x Cie x LABEG paper collab — H. Moser x Cie

Independent Swiss watchmaker H. Moser & Cie., founded in 1828 by Heinrich Moser, known for bold and revolutionary aesthetics, will now produce an unexpected collaboration with cardboard artist LABEG in New York City after a debut in Hong Kong earlier this year, marking something never seen in previous collaborations.

The unique show transforms H. Moser & Cie. watches into simple cardboard versions. It keeps the brand’s bold style yet respects fine watchmaking traditions. Each piece copies the small details of the original watches by placing cardboard pieces together in layers that match the true size.

Recommended Videos

These items gain some extra charm from LABEG’s work and unique artistic vision. He makes the edges uneven, shapes the faces with slight flaws, and writes in a style that fits the idea of something being rare, a key part of the H. Moser & Cie brand.

The display covers several H. Moser models, such as the current Pioneer Retrograde Seconds, the detailed Streamliner Tourbillon Skeleton, the well-known Swiss Mad Watch, and the fun Swiss Alp Watch Final Upgrade. By showing these cardboard versions instead of the real watches, Moserland NYC turns into an art show.

Bertrand Meylan, co-owner of H. Moser & Cie., states, “The attitude of boldness and new ideas is part of H. Moser & Cie.’s nature. We explore different paths with creative people who cross limits.”

This mix of watchmaking and art can be seen by private booking at Moserland NYC on March 12 and 13, 2025. The MELB Americas team and President Claudio Terjanian will manage the event.

For people used to H. Moser’s hand-made movements and dark dials, this playful show gives a new view on the art of high-end watchmaking in New York City.

Andrew McGrotty

Andrew is a full-time freelance writer with expertise in the luxury sector. His content is informative and always on trend.

Topics

Watches

Fashion & Style

anOrdain launches handcrafted porcelain watches

From fire to clay: anOrdain's porcelain revolution brings accessible artistry

anOrdain launches handcrafted porcelain watches

AnOrdain, a Glasgow-based company, built a loyal following—it made excellent hand-enameled watch dials and offered clear customer service. The Scottish maker then moved into a new material: porcelain. The company introduced its Model 2 Porcelain collection after three years of focused study. This collection gives customers a way to experience anOrdain's handmade dial art.
Work with porcelain began in 2022. At that time, anOrdain saw a need to broaden its selection. The company also wanted to keep its standards for handmade products high. Instead of buying porcelain dials from others, the company chose to learn this old art itself. AnOrdain's team spent three years with master potters from Stoke-on-Trent—a town known as a center for English pottery—learning how to make watch dials from English clay.
Making porcelain dials requires different methods than working with enamel. AnOrdain’s well-known grand feu enamel dials use glass powder on metal discs, which are baked at 840°C. But the new porcelain dials use English clay. Workers paint them with glass-like coatings and fire them at much higher temperatures, up to 1300°C. To achieve the black finish seen in the collection, the company experimented with many glaze mixtures, finally using a high amount of iron oxide.
After this hot firing, each dial shows slight differences. Small dips and dots appear as a sign of the handmade process. AnOrdain says these natural variations mean no two porcelain dials look the same. This celebrates the human touch in making fine watches.
The Model 2 Porcelain keeps the well-liked size and look of anOrdain’s enamel collection, but with some updates. The 39.5mm steel case holds the La Joux-Perret G101 automatic movement, which performs well. The hands have been significantly improved. White glowing material now fills loops that were previously empty, finished with fine gold frames. The seconds hand is more striking, with a bright red outer coat and a white tip.
Production capacity is small—anOrdain can finish about 30 pieces each month. The price is $2,440, which is $750 less than the enamel versions, even though they use the same cases and movements. The current wait time is six months, and customers can buy only one watch each. The Model 2 Porcelain shows anOrdain's commitment to preserving traditional crafts in modern watchmaking. It also offers affordable luxury through transparent dealings with customers.

Fashion & Style

Breitling honors Scott Carpenter with platinum watch

Orbital legacy: Breitling's platinum tribute to space exploration pioneer

Breitling scott carpenter platinum watch

Sixty-three years after Scott Carpenter circled Earth, a custom Breitling Navitimer sat on his wrist. The Swiss maker now honors him with a platinum watch, which has a limited run. The Navitimer B02 Chronograph 41 Cosmonaute Scott Carpenter Centenary observes the American pilot's 100th birthday—it also recalls the story of the first Swiss watch to leave Earth's air.

On May 24, 1962, Carpenter became the second American to circle Earth. He flew as part of NASA's Mercury-Atlas 7 mission. A special Navitimer was on his wrist. Breitling altered it for space travel. The work began with a personal letter from Carpenter—he requested specific changes. He wanted a wider bezel for gloved hands and a stretch metal band for his space suit. Most notably, he asked for a 24-hour dial. In orbit, sunrise and sunset happen every 90 minutes. A regular 12-hour display does not show time well there.

Fashion & Style

Watch straps: What are the rules and when can you break them?

Watch straps can be a lot more complex than you expect

Man with watch and brown strap

Watch straps can be an affordable way to expand a smaller watch collection. A good quality strap can be found for under $20, and will give a timepiece a completely different look. For example, I have a brown leather strap on the vintage Oyster Perpetual I use as a daily driver, but a quick switch to a black strap makes it look like a completely different timepiece.

However, there are some rules regarding your watch’s wrist strap. Breaking said rules can make using the watch tricky and could leave you looking a little silly in some circumstances. Don’t worry, though—it’s all pretty simple. Here’s a handy guide that should get you through the basics.
The short side of the strap points north