Fjällräven Opens Pop-Up Store In New York City

Fjallraven Backpacks

Backpacks are one of those accessories that can really spoil a man’s daily dress. We see suited up men rushing around New York with their weekend camping rucksacks pulling at their suit shoulders and downtown dudes too old to be sporting their high school backpacks.

Luckily a heritage brand from Sweden is saving men from bag embarrassment. Founded in 1960, Fjällräven bags are made from tent fabric and have been a staple for European outdoorsmen for decades. Our favorite part of the backpack is the hidden padded zip pocket to safely hold our laptop or iPad. Plus the plethora of colors certainly can help a man stand out either in Time Square or the Grand Canyon.

The brand has slowly been gaining exposure stateside and a pop up in New York City has helped develop brand recognition. The interiors of the store were designed by Brooklyn based Square Design Inc. who installed oversized barn wood tables and a “Kånken Bar” named after the brand’s famed backpack.

The location will also be the exclusive location for the  yet-to-launch Numbers Collection as well as goods from Shwood Sunglasses, Granffors Bruks Axes, Hestra Gloves, Darn Tough Socks, Apolis Accessories and Fjällräven by Rustico Leather. Customers are encouraged to bring in their gently used coats to donate to the Sandy relief effort and get 30% off their purchase.

The store will be open until February 28, 2013. And don’t despair if you miss this opportunity, their American HQ is based at 262 Mott Street.

The pop up is located at 21 Howard Street, NYC.