Skip to main content
  1. Home
  2. Fashion & Style
  3. News

Filson Turns to Smokey Bear for a Brand New Collection

Ever since it flung open its doors back in 1897, the Seattle-based retailer Filson has worked with a wide range of collaborators and partners on many esteemed collections. However, few (if any) releases were as deeply rooted in one of America’s most recognizable individuals as Filson’s latest venture: the Smokey Bear collection.

Launched this past summer, the Smokey Bear collection is a smattering of any and all things — you guessed it — Smokey Bear related. From watches and blankets to various other accessories like hats and water bottles, the newest collection is yet another impressive feather in Filson’s ever expanding catalog.

Recommended Videos

An homage to America’s great outdoors and a tribute to its symbolic kin, the Smokey Bear collection aims to celebrate all those who’ve safely embarked into the country’s wilderness for decades. Due in part to Filson’s long-standing affinity for producing rugged outdoor wear, the decision to link with Smokey Bear seems an absolute no-brainer. With years of developing U.S. Forest Service uniforms, as well as outfits for timber cruisers, under its belt, Filson’s no doubt the proper partner for such a release.

28255355736_a6983d5748_o
Image used with permission by copyright holder

While the entire collection is a sight to behold, the main attraction is none other than a limited edition Smokey Bear timepiece. Based on Filson’s 43mm Mackinaw Field watch, this special release boasts a new smooth top ring and a matte black velvet dial emblazoned with the Smokey Bear icon and his iconic “Only You Can Prevent Wildfires” slogan. Featuring a self-lined dark brown strap made of English Bridle leather, each watch also has its exclusive production number (only 1,000 were manufactured) engraved on the caseback.

In addition to the limited watch, Filson also partnered with Pendleton to make a one-of-a-kind Smokey Bear blanket featuring 100 percent Virgin Wool. Other items in the collection include a forest green Smokey Bear T-shirt, a bright orange collection-themed water bottle, and an orange bandanna which lists steps on how to properly maintain and run a camp fire.

The entire Smokey Bear Filson collection is available now via Filson’s website.

Rick Stella
Former Associate Editor, Outdoor
Rick became enamored with technology the moment his parents got him an original NES for Christmas in 1991. And as they say… Read Full Bio
Bulova’s new Shelby Racer Chronograph is inspired by the Daytona Coupe
Car, Watch, Man

We are fully in race-car-watch-season, and Bulova is joining the pack with their newest release. The New York company is back at it with Carroll Shelby Licensing for a new limited-edition chronograph.

This one’s the Shelby Racer, built around the 50th Anniversary Aluminum Edition Daytona Coupe. That’s the aluminum-bodied version of the car that made Shelby the only American manufacturer to win the FIA Sports Car World Championship in 1965. (If you’ve seen Ford v Ferrari, you already know the rivalry — that movie covered Shelby’s Le Mans campaign a year later, but the Daytona Coupe is where the beef with Ferrari actually started.)

Read more
The Gentleman’s Guide to Wedding Attire
Wedding toast

As a menswear writer, I take pride in snazzy dressing. You can imagine my chagrin when I showed up to a recent wedding as the worst-dressed groomsman. It had been a perfect storm of sartorial mishaps. I’d slimmed down since the last time I wore black tie, leaving the jacket and cummerbund baggy. My favorite cuff links had vanished on a work trip. To complete the fiasco, my tuxedo shirt bore an archipelago of merlot stains from a Christmas party in late ’25.

Fortunately, I had the chance to salvage my dignity at another wedding a few weeks later. I rallied like Rocky. Rush alterations. New cuff links. A crisp Marcella shirt. Polished black shoes. I went from disheveled schlub to black-tie stud.

Read more
TAG Heuer just brought back its best Japanese racing collab
Watch, Dial, Logo

TAG Heuer just announced the second Carrera collaboration with Team Ikuzawa and Bamford Watch Department, three years after their first one together — and this time, they went back to a stopwatch.

The watch is built on TAG Heuer’s 39mm Carrera Glassbox, the modern take on the original 1963 Carrera that swaps a bezel for a highly domed sapphire crystal. But the design here pulls specifically from the Heuer Roadmaster, a vintage timing stopwatch Team Ikuzawa used trackside through the ’70s and ’80s, not from any particular car or race.

Read more