Bugatchi elevates their new collection with Made in Italy

Creative Director Anthony Keegan elevates Bugatchi in Italy

By Mark D McKee Published March 3, 2025

BUGATCHI CD meeting 3 — BUGATCHI

The world’s biggest and most prominent fashion houses tend to center around four locations: New York, Paris, London, and Milan. It is no coincidence that the primary fashion weeks occur every year in these four cities. It also shouldn’t surprise you that the some brands seek out some of the best mills in the world in these regions. The Bugatchi Fall and Winter 2025 collection chose to elevate their garments with Made in Italy, an upgrade that takes their already top-tier garments to the next level.

“Italy offers an unparalleled depth of skill, marrying tradition with innovation in a way that sparks inspiration,” Bugatchi Creative Director Anthony Keegan says. “Each piece we craft is not merely an item of clothing; it is a story woven with the threads of quality and expertise. We would sit in the breathtaking expanse of southern Italy, sipping a perfect espresso, continually reminded of the endless possibilities that lie before us. The response to this collection has been nothing short of extraordinary, and I have no doubt this marks the inception of a profoundly passionate relationship with Italian craftsmanship.”

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It’s all about the fabrics

BUGATCHI new collection — BUGATCHI

Just like any good home or business, the best garments are built on a solid foundation. And the foundation of a garment is the fabric. Italy has some of the best mills in the world, and that is why Keegan and Bugatchi chose the destination for their new collection.

“When embarking on the journey of building this collection, there is one critical element that reigns supreme: the fabric,” Keegan explains. “It is the very soul of what we create. In our relentless pursuit of the finest, we naturally gravitated towards Italy—the epicenter of exquisite fabrications. The moment you step into that realm, you can feel the legacy of craftsmanship that has been honed over generations; it’s palpable, almost magical. It was essential to not only secure the most luxurious materials but also to align ourselves with artisans who embody the spirit of true mastery.” Keegan finishes off with the declaration of the goal for Made in Italy.

“Here’s to creating something timeless, luxurious, and imbued with the very essence of Italy itself!”

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Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…

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Fashion & Style

Longines introduces bright white dial to Legend Diver collection

Classic evolution: Longines legend diver's white dial honors 66-year diving heritage

Longines legend diver white dial

Longines introduces a striking matte white dial to its popular Legend Diver collection, marking a notable departure from the traditional black face while retaining the design that has defined the model for sixty-six years. This new variant joins a lineup of dial colors in the well-liked 39mm case size.
The Legend Diver’s history dates back to Longines’ first dive watch from 1959, which featured a super compressor case. This design used gaskets that became more watertight as depth increased, allowing the original to reach about 400 feet. The watch also included a unique 60-minute internal rotating bezel, operated by a second crown to prevent accidental adjustments during dives.
This heritage remains strong in today’s models. The new white dial version preserves the vintage-inspired look and function, while offering a fresh, eye-catching appearance.
The 39mm stainless steel case remains compact, measuring just 12.7mm thick—smaller than most modern dive watches, making it comfortable for a variety of wrist sizes and occasions. Water resistance has been upgraded from the original’s 400 feet to 1,000 feet, meeting contemporary professional diving standards and reinforcing its status as a true tool watch.
The dial is monochromatic, with raised hour markers and hands filled with green luminescent material and outlined in black for excellent readability in all lighting conditions—an essential feature for underwater timekeeping.
Inside, the watch is powered by the ETA-based Longines L888.6 automatic movement, which provides reliable three-hand timekeeping, a silicon balance spring, and a 72-hour power reserve. This modern movement delivers current performance while maintaining the simplicity that defines the Legend Diver.
The bracelet features polished “beads of rice” links down the center for both visual appeal and comfort. Additional strap options include new blue or black rubber bands, allowing for versatility from professional diving to everyday wear.
With the addition of the white dial, the Legend Diver collection now offers blue, black, brown, grey, and green dials—all in the popular 39mm size. This expanded range demonstrates how classic designs can remain relevant and desirable through thoughtful updates rather than drastic changes.

Fashion & Style

Gap x Malbon offers a new kind of golf for the modern generation

Gap, Malbon release a new golf apparel collection

Jesper Parnevik and kids wearing gap x malbon

While golf has long been regarded as a heritage sport that has existed for many generations, there’s a new air entering the golf space that’s ready for a new generation. With new golf tournaments and leagues popping up to deliver new entertainment on the green, golf has also become a hot spot for brands to expand into. While brands like Malbon are renowned for their modern golf approach, others like Gap are entering the space with a refreshed touch. Together, these brands have released a new collection with plenty of apparel and gone all out with the first-ever Malbon x Gap Invitational, which served as the perfect background for the product launch.

Time to the green with Gap x Malbon

Fashion & Style

Frederique Constant unveils new Healey limited editions in pale blue

Racing heritage: Frederique constant's healey collaboration shifts to pale blue inspiration

Frederique constant's healey editions

Frederique Constant has extended its partnership with British carmaker Healey, marking two decades of collaboration. This year, two new limited editions have been introduced, departing from the traditional British Racing Green. Instead, they feature pale blue dials inspired by early 1960s Austin-Healey 3000 MKII models. Priced at €1,695 and €3,395, these timepieces continue an unusual collaboration that began in 2004.
At the heart of the partnership is a single historic vehicle: the ex-Works 1953–55 Austin-Healey 100S Special Test Car, registration NOJ393. This car competed in the World Sports Car Championship and was sold unrestored at Bonhams in 2011 for £843,000 ($1,000,000). Since then, it has been restored to its 1955 Le Mans specification.
Unlike typical automotive collaborations that focus on brand logos and color matching, Frederique Constant’s approach is different. The brand aims to capture the essence of this specific car and also supports Healey classic car rallies and community programs. Over 20 years, the partnership has produced many timepieces, most featuring the 100S’s distinctive green livery.
This year’s editions take a new aesthetic direction. The pale blue sunray dials with metallic coloring are inspired by the early 1960s Austin-Healey 3000 MKII, moving away from the traditional green to reflect the broader Austin-Healey palette while maintaining a connection to racing heritage.
The three-handed automatic variant features a curvaceous 36mm polished steel case, incorporating both Frederique Constant and Healey dial elements. Applied hour markers, including an oversized 12, are hand-polished silver with white luminous material. The bright red central seconds hand adds a sporty, dashboard-inspired touch, while the dark blue minute track flange matches the co-signing.
The chronograph edition measures 41mm and has a polished steel case with a two-counter layout. Bright red accents appear on both the central chronograph hand and the 30-minute subdial, which sits opposite the small seconds display. This color coordination visually connects to automotive instrumentation while maintaining horological function.
Both models are paired with blue leather straps and closed case backs engraved with the historic 100S. Each is limited to 1,888 pieces, emphasizing the partnership’s exclusivity while still offering reasonable availability for enthusiasts.
The automatic model costs €1,695, making it an accessible entry point into the collaboration. The chronograph is priced at €3,395, targeting collectors seeking additional complications. These price points are competitive with similar Swiss offerings and provide a sense of automotive provenance.
Frederique Constant has also reintroduced the 40mm 2023 Classics Vintage Rally Healey Automatic, featuring a steel case and British Racing Green dial. This model becomes a core collection piece, losing its limited edition status to broaden accessibility.
This partnership demonstrates how authentic collaborations can move beyond typical co-branding, emphasizing genuine community engagement and respect for automotive heritage. The result is a series of distinctive timepieces that appeal to both watch and car enthusiasts