The Manual may earn a commission when you buy through links on our site.

Amazon Style Opens its First Retail Clothing Store

By Matthew Denis Published February 2, 2022

Think physical retail is dead? Well, the head of the world’s largest company (as measured by market cap) disagrees.

On January 20, Amazon announced that it plans to open its first physical clothing store in Glendale, California. Called Amazon Style, the 30,000-square-foot brick-and-mortar retail location will open in the Los Angeles suburb “later this year” at The Americana at Brand, a popular SoCal shopping destination. The Jeff Bezos-led mega corporation’s first-ever physical apparel outlet will offer clothing, footwear, and accessories, centered on a phone-first shopping experience.

An Amazon Style clerk hands over a purchase to a customer. — Amazon/YouTube

The store will feature tech-forward upgrades to old-school big box stores, combining the latest fashions with innovative technology and world-class operations. Using the Amazon Shopping app, customers can send items to fitting rooms, which are outfitted with touchscreens. Shoppers can browse additional options, rate items, and scan QR codes to request different sizes or styles to be delivered directly to their room. Fitting room screens will even be able to offer recommendations based on clothing sampled.

Recommended Videos

“Our machine learning algorithms produce tailored, real-time recommendations for each customer as they shop,” Amazon Style managing director Simoina Vasen said in the company’s announcement. “As customers browse the store and scan items that catch their eye, we’ll recommend picks just for them.”

Related Guides

Amazon Style will lean on its megalithic e-commerce collection to offer what it hopes is an unmatched fashion selection. Based on fashion curator expertise and feedback from millions of Amazon.com customers, shoppers will find great looks at a broad range of prices — with offerings ranging from $5 socks to $500 shirts.

This might sound like a mess, but Amazon, of course, has a plan for that. In order to maintain an uncluttered appearance, the store will only display individual clothing, keeping inventory stocked behind store walls. Amazon’s vast fulfillment center network will allow Amazon Style to be frequently updated with new items for people to discover upon each visit.

With its domination of e-retail, why would Amazon feel the need to build physical locations? A national Momentive study of approximately 6,000 adults found that over 40% of people begin their shopping ventures online. Even as the pandemic crested, however, eMarketer data found that over 85% of retail still happens in physical locations.

Amazon Style will finalize plans in the coming months by inviting select customers for a sneak peek to experience the new store before opening later this year.

Read More: Tom Brady Begins Tossing a Post-Football Collection to Fitness Fans

Topics

Former Digital Trends Contributor

Matt Denis is an on-the-go remote multimedia reporter, exploring arts, culture, and the existential in the Pacific Northwest…

Fashion & Style

Accutron DNA series: A modern twist on a legendary watch brand

A closer look at Accutron DNA's sleek designs and innovative features

Accutron DNA series

If you’re familiar with the Accutron watch brand, you already know about their rich history — not just in innovation, but in style. They introduced the first fully electronic watch in 1960. Throughout the 1960s, their mechanisms were used to keep time in U.S. satellites and on various NASA space missions, paving the way for the modern era of electronic and quartz timekeeping. And the brand has continued to release modern watches inspired by their rich heritage.
Design and aesthetics

Accutron continues that tradition with the Accutron DNA series, having introduced four new colors in July 2024: green, blue, orange, and red. We had the opportunity to experience the red model firsthand. Each version of the DNA line offers distinct accent combinations, adding to their individuality. While the case is stainless steel on all models, the finish and tone differ based on the chosen strap.

Fashion & Style

Vacheron Constantin marks 270 years with the steel Historiques 222

A stylish steel watch pays tribute to Vacheron

Vacheron Constantin Historiques 222

To celebrate its 270th anniversary and usher in the new year, Vacheron unveiled a steel variant of the Historiques 222, a watch that dates back to 1977.

The original Historiques 222, the brainchild of Jorg Hysek, was rolled out with a pioneering design. Most watches had a sports-like look in the '70s, but the Historiques 222 changed all that, bridging two worlds with a formal and casual design. It featured an integrated bracelet and a case topped by a fluted bezel and stamped with a Maltese cross at 5 o'clock. It also featured an ultra-thin Calibre 1120 and measured 3.05 mm, making it the world’s thinnest full-rotor automatic movement at the time.

Fashion & Style

Get ready for a new JJJJound and New Balance collaboration

JJJJound New Balance product photo

There’s no doubt that JJJJound and New Balance are some of the footwear industry’s most established partnerships. With a series of collaborative sneakers behind them, it’s a consistent pairing you can always count on. For fans of New Balance and JJJJound, these designs allow counting on a versatile and stylish subdued sneaker. Even though they’re collaborative shoes, these sneakers are far from just collector's items. A staple shoe in any wardrobe, the JJJJound x New Balance partnership continues to impress. In their newest drop, the two brands are working together on another retro design that will certainly become a must-have sneaker for the year.
JJJJound x New Balance 993 in Mushroom/White

As part of one of two new designs set to be released by JJJJound x New Balance, the 993 in Mushroom/White design is a classic shoe to have in your wardrobe for 2025. Crafted with brown and grey mesh and suede uppers, this earth-toned shoe is a lowkey design that prefers versatility over flashiness. Adding a touch of flair is JJJJound’s simple branding placed along the heel and sockliner. Along with the co-branded packaging, the shoe will arrive with a second pair of laces in black that can add another hue to your look. Along with the Mushroom/White hue, the two are set to release a brown and black counterpart later. Those looking to amplify their closet with a versatile pair can purchase the Mushroom/White combination starting January 16 via JJJJound’s web store. On January 17, users can also access the sneaker via New Balance’s website.