Skip to main content

The Manual may earn a commission when you buy through links on our site.

Amazon Style Opens its First Retail Clothing Store

Think physical retail is dead? Well, the head of the world’s largest company (as measured by market cap) disagrees.

On January 20, Amazon announced that it plans to open its first physical clothing store in Glendale, California. Called Amazon Style, the 30,000-square-foot brick-and-mortar retail location will open in the Los Angeles suburb “later this year” at The Americana at Brand, a popular SoCal shopping destination. The Jeff Bezos-led mega corporation’s first-ever physical apparel outlet will offer clothing, footwear, and accessories, centered on a phone-first shopping experience.

An Amazon Style clerk hands over a purchase to a customer.
Amazon/YouTube

The store will feature tech-forward upgrades to old-school big box stores, combining the latest fashions with innovative technology and world-class operations. Using the Amazon Shopping app, customers can send items to fitting rooms, which are outfitted with touchscreens. Shoppers can browse additional options, rate items, and scan QR codes to request different sizes or styles to be delivered directly to their room. Fitting room screens will even be able to offer recommendations based on clothing sampled.

“Our machine learning algorithms produce tailored, real-time recommendations for each customer as they shop,” Amazon Style managing director Simoina Vasen said in the company’s announcement. “As customers browse the store and scan items that catch their eye, we’ll recommend picks just for them.”

Related Guides

Amazon Style will lean on its megalithic e-commerce collection to offer what it hopes is an unmatched fashion selection. Based on fashion curator expertise and feedback from millions of Amazon.com customers, shoppers will find great looks at a broad range of prices — with offerings ranging from $5 socks to $500 shirts.

This might sound like a mess, but Amazon, of course, has a plan for that. In order to maintain an uncluttered appearance, the store will only display individual clothing, keeping inventory stocked behind store walls. Amazon’s vast fulfillment center network will allow Amazon Style to be frequently updated with new items for people to discover upon each visit.

With its domination of e-retail, why would Amazon feel the need to build physical locations? A national Momentive study of approximately 6,000 adults found that over 40% of people begin their shopping ventures online. Even as the pandemic crested, however, eMarketer data found that over 85% of retail still happens in physical locations.

Amazon Style will finalize plans in the coming months by inviting select customers for a sneak peek to experience the new store before opening later this year.

Read More: Tom Brady Begins Tossing a Post-Football Collection to Fitness Fans

Editors' Recommendations

Topics
Matthew Denis
Former Digital Trends Contributor
Matt Denis is an on-the-go remote multimedia reporter, exploring arts, culture, and the existential in the Pacific Northwest…
Tissot’s T-Race MotoGP Chronograph is a watch racing fans will love
Tissot debuts new Chronograph for MotoGP anniversary
Tissot MotoGP Chronograph on model

Tissot revs up the excitement in the world of watches for men with its latest release, the T-Race MotoGP Chronograph, marking the 75th anniversary of the legendary MotoGP competition. As the official timekeeper of MotoGP for a quarter-century, Tissot brings forth a timepiece that not only pays homage to this remarkable partnership but also celebrates the adrenaline-fueled legacy of MotoGP.

Tissot T-Race MotoGP Chronograph: A 75th-anniversary celebration
In a blend of mechanical prowess and aesthetic finesse, the T-Race MotoGP Chronograph embodies the spirit of the race track with its dynamic design cues. Crafted with meticulous attention to detail, this watch is a true reflection of the thrill and passion that define both MotoGP and Tissot watches.

Read more
Burberry sale: Up to $550 off jackets, wallets, scarves, and more
Burberry Kensington

Gilt is hosting a huge sale on all things Burberry with extensive discounts on a little bit of everything that the designer brand has to offer. Whether you’re looking for one of the best designer wallet sales, a new jacket hoodie, or simply a new belt, you can find it here. There are over 160 different items in the Burberry sale so there isn’t room to list everything. Instead, we’ve picked out some favorites below and also provided you with the button to press to see the full sale for yourself.

What to shop for in the Burberry sale
Burberry is a hugely popular brand for all kinds of things. One of the best suit brands around, it’s also a big name in the best trench coat world. One such highlight is the classic

Read more
Brooks Brothers sale: Suits, shirts, ties, and more, from $40
Someone wearing the Brooks Brothers Herringbone Knit Sport Coat.

Suit up this spring with new dress shirts, ties, suits and blazers from Brooks Brothers. All of these items are a great way to spruce up your wardrobe with high-end and dressier options. Luckily for you, you can grab all of these types of apparel on sale at Gilt for a limited time.

Starting at $40, you can find anything you need to wear to the office, a dinner party or to a wedding reception. Brooks Brothers is a great brand to incorporate into your closet for a fresh, crisp and all-American style. Click the button below to start shopping over 400 styles that are on currently on sale.

Read more