Aether Apparel has been pushing out technical, functional, and comfortable gear since 2009. After eight years of providing durable clothing, the Los Angeles-based lifestyle brand is opening its fifth location in New York City (making this the second outpost in Manhattan).
Accommodating the outdoorsmen who happen to be city dwellers, Aether (pronounced “e-ther”) Apparel takes pride in providing high-quality protection from the elements while still keeping its foot in the fashion-forward, design-appreciative world of a big city. Founders Jonah Smith and Palmer West have given us everything from robust, breathable motorcycle jackets to the cold-staving Trosmo jacket among a ton of awesome essentials, including shirts, pants, sweaters, outerwear, base layers, swim shorts, and travel bags. Aether Apparel is hoping to bring their passion for the outdoors to even more “city dwellers,” just like them.
Although the 1,000-square-foot store is only a temporary pop-up shop — open now through January 31, 2018 — the collaborative effort with Paris-based designer Theirry Gaugain offers a unique and sought-after retail experience. The store’s transportable concept, which can easily relocate to another city, stems from the Aether Apparel aesthetic: the perfect blend of minimalism and manliness.
With that being said, we highly suggest stopping by at your earliest convince to stock up on some sleek workaday gear. Interested customers will be able to shop the FW17 Collection, which features the high-powered heat retaining Highline jacket, as well as a select pieces of the brand’s core styles.
The new outpost, which opened four years after the first Manhattan location, is located at 1082 Madison Ave. between 81st and 82nd Streets and is now open to the public. You can also find Aether Apparel in Los Angeles, San Francisco, and Aspen, Colorado.
Images courtesy of AETHER Apparel.
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