Skip to main content

Popular automakers want the U.S. government to postpone 2030 EV adoption target

Popular automakers want more time to meet EV adoption target

Electric vehicles charging.
Michael Fousert/Unsplash Adobe Stock

In 2021, President Biden’s administration announced an ambitious plan to have 50% of all vehicles sold in the U.S. by 2030 to be zero-emission vehicles. As part of the plan, the government introduced the federal tax credit, and it’s investing billions of dollars to advance charging infrastructure, battery components, and clean transportation technology. Popular automakers such as Ford, General Motors, Stellantis, BMW, and Volkswagen welcomed the government’s plan and pledged that 50% of their lineups will be electric vehicles by 2030.

However, a survey we covered earlier this year reveals that at least 76% of auto executives aren’t as confident as they used to be about current EV adoption plans with a 2030 deadline. In fact, another survey done by KPMG in 2022 concluded that industry insiders think that they could fall short of the target. Despite that, the EPA proposed new rules, and it expects 60% of all new vehicles sold in 2030 to be EVs. This is an increase from the 50% initially announced by President Biden’s administration.

Reuters reports that in response to the EPA’s new proposal, major automakers represented by The Alliance of Automotive Innovation have expressed concerns that they will find it challenging to meet the new EV adoption target by 2030. Some of the popular automakers who are members of The Alliance of Automotive Innovation include BMW, Ford, General Motors, Honda, Hyundai, Mercedes-Benz, Nissan, Toyota, and Volkswagen.

7Charge electric vehicle charging station by 7-Eleven with an EV charging at a convenience store
7-Eleven 7-Eleven

According to the automakers, the biggest roadblock to achieving the EV adoption goal by 2030 is supply chain issues that have affected the global economy for the past few years. In the survey we reported on, auto executives were also worried about a recession, high interest rates, and inflation slowing down their progress to access raw materials and battery components.

Besides that, the lobby group reiterated that the EPA’s new proposed rules that raise EV adoption figures from 50% to 60% by 2030 are “a significant movement of the country’s electrification goal posts – not by a little, but by a lot.” In addition, those new rules will increase the challenge by requiring at least 67% of all new electric cars to be electrified by 2032.

However, the proposal has not yet been made law, so automakers hope they can convince policymakers to reconsider. Whichever way it goes, most automakers are setting up battery plants and assembly facilities in the U.S. to manufacture electric cars that would be eligible for the federal tax credit. BMW, Ford, General Motors, Hyundai, Mercedes-Benz, Toyota, and Volkswagen also announced new upcoming EV models that will be introduced between 2025 and 2027.

The big question is this: Will they realistically meet the EV adoption target by 2030? We’ll just have to wait and see.

Editors' Recommendations

James Dolan
James Dolan is an automotive writer with extensive work experience having been published on The Drive, Hot Cars, Green…
Mercedes-Benz Wallbox smart home charger now available nationwide for fast EV charging
Save time and hassle by charging your EV at home
Mercedes-Benz Wallbox home EV charger in a garage behind a car with its taillights on.

If you drive a Mercedes-Benz EV or Plug-in Hybrid, the Mercedes-Benz Wallbox is now available throughout the United States. It offers a convenient home charging solution. The Wallbox significantly benefits drivers who recharge their electric or plug-in hybrid vehicles overnight. This is particularly useful given that the charging speed can vary based on the vehicle's battery size and current charge level. Also, the Wallbox's design complements the aesthetic of Mercedes-Benz electric vehicles.
Why the Mercedes-Benz Wallbox is important

Like most other automakers, Mercedes-Benz is making huge investments in battery electric vehicles (BEVs). Convenient charging is a key element in supporting consumer transition to BEVs, and charging at home is the most convenient way to make that happen. Mercedes-Benz has joined other automakers in adopting the North American Charging Standard (NACS) so customers can connect to Tesla's Supercharger network away from home, but fast charging at home with a Level 2  240V charging box will charge an EV's better up to eight times faster than plugging a Level 1 charger into a standard home outlet.
Using the Wallbox app

Read more
Aston Martin delays launch of its first EV, says drivers don’t want electric cars
Aston Martin postpones its EV debut due to lack of interest
Front end close up of 2023 Aston Martin DBS 770 Ultimate in front of a dark green studio wall.

You may have thought it was just a conversation you were only having with your friends or coworkers; the idea that although electric cars seem to be all the rage, and every headline is "Tesla, Tesla, Tesla!" there seems to be some more significant facets of the EV world that don't quite make sense yet.

When Toyota CEO Akio Toyoda boldly claimed that EVs would never dominate the auto market, the initial blowback was fierce, with some claiming he was just too conservative and unwilling to embrace the future. But now, we hear that the legendary carmaker Aston Martin has decided to delay the launch of its first-ever electric car due to the lack of consumer demand.

Read more
Ford plays it all ways, focusing on EVs, hybrids, and gas engines
Ford covers every position in the race to profitable EVs
2024 Ford F-150 R airborne as it comes up a desert sand hill.

In a quarterly earnings call with investors on February 6, 2024, Ford Motor Company CEO Jim Farley outlined Ford's plans for EVs, hybrids, and vehicles with internal combustion engines (ICEs). The TLDR version: Ford's going to keep pushing all three.

What Ford and other automakers may have seen as a straight transition path to widespread vehicle electrification has more curves, turns, and roundabouts than initially anticipated. Multiple factors are in play with EV adoption, from harder-to-get EV tax credits and unexpected cold weather and climate change effects on EVs to changes in EV development and investment strategies by global vehicle brands.

Read more