Skip to main content

If You Like Hops, You’ll Love Schlafly Double IPA

Schlafly Beer in St. Louis, Missouri, has been around since 1991. While 26 may seem young, that’s very, very old in craft brewery years. With that pedigree, it would be easy for Schlafly to sit back and coast at this stage of existence, letting its core line of beers carry the brand forward. But the world of beer is anything but stagnant, and Schlafly isn’t afraid to move and change with the times.

One of the best examples of Schlafly’s ability to reinvent itself is its 2017 Hop Allocation Series. Throughout the year, the St. Louis institution has been releasing a new India Pale Ale every six weeks highlighting 12 very different hop varieties. One of the standouts in the series is the succinctly named Schlafly Double IPA. As you might expect with the style, this beer packs a whopping 10 percent ABV and a welcome 80 IBU (international bitterness units). Double IPA is effectively double the brand’s core IPA with twice the amount of hops as the flagship brew.

Recommended Videos

Other Hop Allocation Series beers include the Rye IPA, Farmhouse IPA, Caraway IPA, and the initial release Black IPA. Schlafly’s ambassador brewer Stephen Hale explained the basis of the series and how Double IPA fares in comparison.

“The Hop Allocation series showcases the depth of flavors and distinct characteristics of different hops,” Hale says. “Some of the beers in the line-up are an introduction to hoppy beers, but this one is for the true hop lover.”

Like the standard Schlafly IPA, big brother Double IPA utilizes chinook, mosaic and simcoe hops. From chinook, you should anticipate grapefruit, spice, and piney notes. Mosaic lends itself to earthy, floral, and citrus-like fruity flavors. Simcoe hops bring along sensations similar to passion fruit, pine, and berries.

Schlafly Double IPA is available now for purchase throughout Schlafly’s distribution area in bottled six-packs, as well as by the glass and growler at select draft locations. If you’re in the St. Louis region, you can buy Double IPA from the mothership directly at the Schlafly Tap Room or Schlafly Bottleworks in Maplewood.

Feature image courtesy of Schlafly Beer/Instagram

Lee Heidel
Lee Heidel is the managing editor of Brew/Drink/Run, a website and podcast that promotes brewing your own beer, consuming the…
Firestone Walker celebrates Cinco de Mayo with Tropa Magica
A raucous music video brought to you by a refreshing beer
Tropa Magica.

Firestone Walker is raising a glass to Cinco de Mayo, a holiday very much on the horizon. The west coast brewery just released a music video via a collaboration with Tropa Magica, a barn-burning psychedelic cumbia band out of California. It's part of a larger series put on by 805 Cerveza, the brand's Mexican lager label.

The new video can be seen here. It's part of an ongoing partnership that started some four years ago. It's also another example of creative new avenues drinks brands are using for cross-marketing.

Read more
Busch brings back a fan favorite beer
A flavored beer returns
Busch Light Apple.

Back by popular demand, Busch Light Apple has officially returned. The brand says it is answering the call of its fans, many of whom commented on Busch's social media pages about the beer. It's a fruit-forward twist on things from a brand known for domestic lager beer.

The original Busch Light Apple dropped back in 2020. During its run, a number of wild marketing campaigns unfolded, including one involving airdropping cans to consumers. This time, the brand is up to something a little more clever.

Read more
Wine that survives anything: Madeira’s storied history and unique aging process
Once you learn about this type of wine, it may be your new go-to
Grapes on the vine

When I think of fortified wines from Portugal, ruby and tawny ports tend to hog the spotlight in my head (and no shade there -- a glass of good port is a thing of joy forever for me). But the Portuguese have another ace up their sleeve in this regard, and it’s a wondrous thing called Madeira. What’s amazing about Madeira (apart from its nutty caramelized sugar and smoke profile) is that by rights, it shouldn’t exist.

"Heat and air, both the sworn enemies of most wines and wine makers, conspire to turn Madeira into one of the most enthralling of the world’s wines as well as the most resilient," author and fortified wine expert Richard Mayson wrote. "Having gone through this extreme and often extensive ageing process, Madeira is virtually indestructible … If ever there was a wine to take away with you to a desert island, this is it."

Read more