Fireball released a toasted marshmallow vanilla flavor, in case you want that
Fireball Torch'd Vanilla blends vanilla, marshmallow, and cinnamon, arriving nationwide this fall.
Bardstown Bourbon’s new releases show a distillery on a hot streak
Bardstown's 2026 Discovery and Lochs of Jura Barrel Finish arrive August 21 nationwide.
IWC’s newest Big Pilot honors 140 years of Mercedes-Benz
IWC's limited-edition Big Pilot marks Mercedes-Benz's 140th anniversary with its ProSet calendar.
Eleven Tennessee distilleries are teaming up for a new collab bottle
Eleven Tennessee distilleries blend one barrel each into a whiskey made once, never again.
Albishorn’s tide-tracking chronograph just got two new dials
Albishorn's Marinagraph adds Classic and Classic Fumé dial options, tide bezel included.
Redemption Whiskey’s first bottled-in-bond bourbon is also a single-barrel
Redemption's first bottled-in-bond bourbon is aged six years and drawn from a single barrel.
New Balance just built its most ambitious Made in USA sneaker yet
New Balance's 2040v5 pushes domestic manufacturing further with Horween leather and a carbon plate.
Breckenridge just bottled a Colorado peach orchard into their new whiskey
Peach Whiskey is Breckenridge's second flavored release, sourced from Palisade's orchards.
VERO and Shwood’s new Smokey Bear set pairs a watch with matching sunglasses
VERO and Shwood's Portland-made Smokey Bear collab supports wildfire prevention.
Hard Truth’s new whiskey is built out of its two best ryes
Dark Roast Rye blends two award-winning mash bills into one bottled-in-bond release
Timex’s latest digital watch is stuck in the best version of the ’80s
Timex's new Retroware Digital is a brand-new watch dressed up in vintage curves.
Yema’s bronze dive watch gets a gold-flecked makeover
Yema's Superman Bronze CMM.10 adds three gilt dial colors starting at $1,899.
Seiko’s newest 145th anniversary watches go all-in on purple
Seiko's six-piece "Edo purple" collection follows gold and blue anniversary drops.
Who needs decanters? The future is wine from a pump box
Mark West debuts a Pinot Noir dispenser disguised as ketchup at Field of Dreams.
Seiko’s new watch is a tiny tribute to a tinier Honda scooter
Seiko's $375 HDB010 marks 45 years of Honda's folding MOTOCOMPO scooter.
Panerai’s new insanely light Luminor Marina goes full carbon fiber
Panerai's Carbotech Luminor Marina PAM01707 is 64% lighter than titanium at 44mm.
&SONS brings back the jacket Steve McQueen wore in “The Great Escape”
&SONS teamed with The McQueen Estate on a vintage-washed A2 jacket, now in the U.S.
Bulova’s new Shelby Racer Chronograph is inspired by the Daytona Coupe
Bulova and Shelby's new chronograph draws from the 50th Anniversary Daytona Coupe.
TAG Heuer just brought back its best Japanese racing collab
TAG Heuer's Carrera Chronograph x Team Ikuzawa draws its look from vintage Heuer Roadmaster stopwatches.
Old Overholt’s newest cask-strength rye is its boldest yet
Old Overholt's 2026 Extra Aged Cask Strength rye hits 125.6 proof, the highest in the series.
Red Wing’s newest boot color is too blue to be true
Red Wing's 8809 Classic Moc arrives in an exclusive Tidal Blue Muleskinner leather.
Todd Snyder and Timex just gave the Marlin a mesh bracelet
The Timex x Todd Snyder Marlin Mesh comes in three sunray dial colors, launching at $199.
MING’s newest watch has a dial made of pewter
MING's 37.06 Royal Selangor pairs a hand-hammered pewter dial with a titanium case
Luminox’s latest Navy SEAL watch hides a message in the dark
Luminox's Navy SEAL 3500 Semper Fortis reveals a Latin phrase in Super-LumiNova after dark.
Bib & Tucker’s first bottled-in-bond bourbon is aged twice the legal minimum
Bib & Tucker's 8-Year-Old Bottled-in-Bond doubles the required aging, arriving nationally in September.
Old Elk’s new 10-year collection is its first big move under new ownership
Old Elk's 10-Year-Old Collection brings three decade-aged whiskies, its first release under Middle West Spirits.
This under-the-radar German brand just dropped a slick new dive watch
Hanhart's Aquasphere Matte Black adds a 30-bar case and helium escape valve to its dive watch line.
Union Glashütte’s new chronograph looks like a vintage race car dashboard
Union Glashütte's limited Averin Chronograph pulls its colors from 1970s and '80s racing stripes.
Citizen’s Tsuyosa Shore gets a vintage-leaning limited edition
Citizen's new Tsuyosa Shore NJ0238-57E adds a black gradient dial and gold accents,
Nomos just made its smallest watch even more interesting
Nomos Tetra 27 adds white and duo versions, hand-wound, 27.5mm, from $2,090.
Old Forester’s new bourbon is reaching char levels we can only dream about
Old Forester's Triple Char is the first 117 Series release distilled entirely at its Main Street distillery.
Herradura is bringing back its 110-proof tequila, the strongest it’s ever made
Herradura's Directo de Alambique returns at 110 proof, the legal maximum for tequila.
Goose Island just revealed its 2026 Bourbon County Stout lineup — six beers, seven barrels
Goose Island's 2026 Bourbon County Stout lineup brings six barrel-aged beers, out Black Friday.
H. Moser’s new $440,000 watch chimes the time out loud, and lets you watch it happen
H. Moser's Endeavour Cosmic Rain moves its minute-repeater chiming mechanism to the dial side. Just 20 exist.
A Green Beret team rode horses into Afghanistan in 2001. Now they’ve opened one of Kentucky’s biggest distilleries.
How a team of Green Beret veterans built one of Kentucky's biggest distilleries in a bourbon glut.
Swatch’s new gold MoonSwatch is priced like it’s 1969
Swatch's Mission to the Moon 1969 has 11 grams of real gold, priced at 1969 rates
Breitling’s new Top Time is a wearable tribute to the Aston Martin DB5
Breitling's Top Time B01 Chronograph 41 pays tribute to the DB5 in three limited editions.
Glenglassaugh adds a 15-year-old to its permanent coastal single malt range
Glenglassaugh's new 15-year-old single malt joins the core range, aged in Port and sherry casks.
Elite drip? These new Fireball Whisky sneakers have a built-in flask pocket
Fireball's limited-edition sneakers hide a Stash Flask pocket in the tongue. Here's how to enter the drop.
Shinola’s new blacked-out Mackinac Night Race revives a rare sailing complication
Shinola's new Mackinac Night Race pairs a forged carbon dial with a rare yacht timer complication.
Windup Chicago proves the watch fair is still the best room in the business
Inside Windup Chicago 2026, where microbrands, vintage dealers, and a $29,000 tourbillon shared one room.
These new Maker’s Mark city bottles are worth a layover
Maker's Mark's new Artist Series puts eleven world cities on limited-edition bottles, sold only in airports.
Luminox’s new Adventure Watch trades tactical black for a weathered, vintage look
Luminox's new $795 Adventure Watch is a Swiss field watch with a pre-aged IP Antique finish
Nikka brings back a beloved 10-year single malt for the first time in a decade
Nikka's first age-statement Miyagikyo since 2015 arrives at $174.99, with just 1,572 bottles nationwide.
What sailors in the Race to Mackinac, America’s oldest freshwater race, wear on their wrists
From a $40 Timex to a Rolex Yacht-Master II, here's what sailors actually wear racing the Mac.
Sagamore Whiskey doubles down on Maryland roots with two new releases
Sagamore Whiskey debuts a national high-rye bourbon and an ultra-limited America 250 rye whiskey.
Luminox goes full stealth with a new all-steel Navy SEAL Foundation watch
Luminox adds a blacked-out, all-steel Navy SEAL Foundation dive watch, the XS.3228.NSF, for $925.
Buffalo Trace is turning its distillery into a summer camp for adults
Buffalo Trace debuts an adults-only summer camp with bourbon activities and overnight tents, entry by sweepstakes.
1792 launches its first-ever rye — and its oldest bourbon yet
Barton 1792 debuts its first-ever rye whiskey plus 1792 XV, a 15-year cask strength bourbon.
Zenith drops a pair of DEFY Extreme editions in two in-your-face colors
Zenith's new DEFY Extreme editions arrive in violet titanium and forged-carbon lapis lazuli.